monthly performance pack july 2010

1

Please refer to slide 6 for guide footnotes.

Monthly Performance Pack

July 2010

Sheryl Holland, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | E. [email protected]

mailto:[email protected]

2


Monthly summary – July 2010

• In total the BBC iPlayer received 114 million requests for programmes across all platforms in July 2010, including both online platforms and devices and BBC iPlayer on Virgin Media TV. Requests still remain significantly higher than July 2009 with 68 million requests for TV programmes and 27 million were for radio programmes, whilst requests on Virgin Media were up to 19 million.

• BBC iPlayer’s most-requested TV title for July was Top Gear, with some episodes attracting over 1 million requests each. New BBC one drama titles also performed well, as did comedy, as usual and the start of the BBC Three Adult Season.

• Live TV viewing via the BBC iPlayer fell back to relatively normal levels in July as the World Cup came to a close.

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• On-demand makes up the great majority of TV programme requests (in July, 10% of requests were for live simulcast streams), however about 68% of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

3


IndexPage

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of BBC iPlayer for TV by time of day 16

Use of BBC iPlayer for radio by time of day 17

Profile of BBC iPlayer users 18

Glossary 19

4


Total monthly BBC iPlayer requests across all platformsIncludes Virgin Media

Millions o

f re

quests

16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 29.3 28.2 32.3 29.9 33.3 30.4 32.7 30.6 27.3

30.836.0

36.737.2

39.1 36.544.9 43.3 44.5

53.2

59.6 65.268.2 68.7 67.0 73.4

77.069.6

67.9

14.7

14.1

14.815.3

16.214.8

16.7 15.8 16.3

18.1

18.520.8

19.817.8 17.3

19.6

20.2

16.719.0

6269

78 7681

76

87 85 87

97

107114

120116 118

123130

117114

Jan

09

Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan

10

Feb Mar Apr May Jun Jul

Virgin Media BBC iPlayer TV requests

Online BBC iPlayer TV requests

Online BBC iPlayer radio requests

In total the BBC iPlayer received 114 million requests for programmes across all platforms in July 2010, including both online platforms and devices and BBC iPlayer on Virgin Media TV. This was a month-on-month drop, despite an increase on Virgin Media.

There were measurement problems on 10-11 June which resulted in overcounting on these days.

5


Requests for programmes by device typeIncludes Virgin Media

% of requests

In July, the number of BBC iPlayer requests for programmes by platform/device grew on Virgin Media; the remainder of delivery types remained stable or saw decreases.

NB: iPhone data missing over 10 Nov–02 Feb, and Wii stats missing over 22-31 March, due to technical problems

Number of requests (millions)

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

6% 6% 5% 5% 3% 1% 1% 4% 4% 5% 5% 6% 6%

74% 75%71% 73% 75% 75% 76% 73% 75% 72% 73% 74% 70%

1% 1%5% 3% 4% 4% 5% 4% 4% 4% 4% 4%

5%

19% 19% 19% 18% 17% 18% 16% 15% 15% 16% 16% 14% 17%

Ju

l 0

9

Au

g

Se

p

Oct

No

v

De

c

Ja

n 1

0

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

Ju

l

5 5 5 5 3 5 5 6 6 7 7

64 62 6273 81 85

91 85 89 8895

8680

1 1 4

4

45

65

5 5

5

5

5

17 1616

18

19

1817

20

20

171921

20

87 85 87

97

107

114

120116 118

123

130

117114

Ju

l 0

9

Au

g

Se

p

Oct

No

v

De

c

Ja

n 1

0

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

Ju

l

Other

Virgin Media

Wii

PS3

Computers

Mobile devices

TOTAL

6


Notes on figures in this report

These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts

• We cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January

• This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself

• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles

• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

7


30.836.0 36.7 37.1 39.1 36.5

44.9 43.3 44.553.2

59.665.2 68.2 68.7 67.4

73.4 77.069.6 67.9

16.1

18.426.8 23.6

25.424.7

25.7 25.5 26.5

26.1

29.328.2

32.3 29.9 33.830.4

32.7

30.627.3

47

54

6361

6561

71 69 71

79

8993

101 99101

104110

10095

0

20

40

60

80

100

120

Jan09

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan10


Month

ly R

equests

(m

illions) .

Radio Requests

TV Requests

Monthly BBC iPlayer online requests

There were a total of 95.2m requests to the online BBC iPlayer in July 2010; 67.9m for TV programmes, and 27.3m for Radio content.

8


1.11.3 1.2 1.2 1.3 1.2

1.5 1.4 1.51.7

2.0 2.1 2.22.5

2.22.4 2.5

2.3 2.2

0.60.7 0.9 0.8 0.8 0.8

0.8 0.80.9

0.8

1.0 0.91.0

1.1

1.11.0

1.1

1.00.9

1.7

1.92.1 2.0 2.1 2.0

2.3 2.22.4

2.6

2.93.0

3.2

3.5

3.3

3.1

3.5

3.2

3.5

0

1

2

3

4

Jan

09

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

10


Avera

ge D

aily R

equests

(m

illions) .

Radio Requests

TV Requests

During July 2010 there were 3.1m requests per day on average – 0.9 million per day for radio programmes and 2.2 million for TV programmes.

Average daily BBC iPlayer requests

9


Average daily BBC iPlayer users

July 2010 saw an average of 1.2 million users per day, with 0.9m for TV content, 0.26m for radio content and 0.04m using both.

0.480.54 0.51 0.53 0.54 0.53

0.60 0.570.64

0.740.86 0.88 0.91

0.990.90

0.98 1.01 0.980.90

0.03

0.030.03 0.03 0.03 0.03

0.040.04

0.04

0.050.05

0.05

0.06

0.05

0.060.06

0.05

0.04

0.260.27

0.26 0.24 0.24 0.25

0.260.27

0.28

0.27

0.30 0.290.32

0.32

0.33

0.300.31

0.30

0.26

0.03

0.8

0.80.8 0.8 0.8 0.8

0.90.9

1.0

1.1

1.2 1.2

1.3

1.4

1.31.3

1.41.3

1.2

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

Jan-

09

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-

10


User

agents

(m

illions) .

Users of Radio Only

Users of Both

Users of TV Only

10


16.5 16.718.9

16.715.1 15.3 15.6 15.0 15.9

17.6 17.1 17.2 17.318.3 17.6

16.5 16.5 16.818.2

14.615.9

14.813.9

15.9 15.316.7

7.5 7.4

7.4

7.6

7.07.5 7.7

7.56.9

6.1 7.2 7.7 7.87.9

8.1

7.3 7.0 6.3

7.8

6.7

7.4

6.46.2

6.26.1

6.2

24 24

26

24

2223

2323 23

2424

25 2526

26

24 24 23

26

21

23

2120

2221

23

0

5

10

15

20

25

30

'01 F

eb

08 F

eb

15 F

eb

22 F

eb

01 M

ar

08 M

ar

15 M

ar

22 M

ar

29 M

ar

05 A

pr

12 A

pr

19 A

pr

26 A

pr

03 M

ay

10 M

ay

17 M

ay

24 M

ay

31 M

ay

07 J

un

14 J

un

21 J

un

28 J

un

05 J

ul

12 J

ul

19 J

ul

26 J

ul

Weekly

Requests

(m

illions) .

TV Requests Radio Requests

Weekly BBC iPlayer requests - latest 6 months

Weekly requests to BBC iPlayer in July started at 20 million requests but increased as the month continued, to receive 23 million requests by the last week. Radio requests remained relatively stable throughout July while TV requests fluctuated.

BBC iStats overcounting on 10-11 June due to technical problems

11


3.9 3.94.3

3.9 3.7 3.6 3.73.4

3.7

4.5

3.8 3.8 3.9 4.0 4.0 3.9 3.9 3.8

4.9

3.6 3.8 3.73.4

3.8 3.7 3.9

0.4 0.4

0.5

0.50.4 0.4 0.4

0.40.4

0.4

0.4 0.5 0.40.5 0.5

0.4 0.4 0.4

0.4

0.30.4 0.4

0.3

0.3 0.30.4

1.2 1.2

1.2

1.21.2 1.2 1.3

1.21.2

1.1

1.11.2 1.2

1.3 1.21.1 1.1

1.0

1.4

1.0

1.21.0

1.0

1.00.9

0.9

5.5 5.5

5.95.6

5.3 5.25.4

5.05.3

6.1

5.35.5 5.6

5.85.6

5.4 5.45.2

6.7

4.9

5.4

5.0

4.6

5.14.9

5.2

0

1

2

3

4

5

6

7

8

'01 F

eb

08 F

eb

15 F

eb

22 F

eb

01 M

ar

08 M

ar

15 M

ar

22 M

ar

29 M

ar

05 A

pr

12 A

pr

19 A

pr

26 A

pr

03 M

ay

10 M

ay

17 M

ay

24 M

ay

31 M

ay

07 J

un

14 J

un

21 J

un

28 J

un

05 J

ul

12 J

ul

19 J

ul

26 J

ul

User

agents

(m

illions) .

Users of Radio Only

Users of Both

Users of TV Only

Weekly BBC iPlayer users – latest 6 months

A similar pattern is shown for users as is seen in requests for July. Radio users and users of both TV & Radio remain stable with a noticeable low in TV users at the start of the month.

BBC iStats overcounting on 10-11 June due to technical problems

12


Requests and average minutes per user per week

On a weekly basis, each user of TV on BBC iPlayer is requesting just under 4 programmes, and streaming just over an hour of content. Each weekly user of radio content is requesting just under 5 programmes, and is streaming around three hours of radio content.

Holidays show an increase in TV stream durations and a corresponding dip for audio.

0

20

40

60

80

100

120

140

160

180

200

220

240

'01 F

eb

08 F

eb

15 F

eb

22 F

eb

01 M

ar

08 M

ar

15 M

ar

22 M

ar

29 M

ar

05 A

pr

12 A

pr

19 A

pr

26 A

pr

03 M

ay

10 M

ay

17 M

ay

24 M

ay

31 M

ay

07 J

un

14 J

un

21 J

un

28 J

un

05 J

ul

12 J

ul

19 J

ul

26 J

ul

Avera

ge w

eekly

min

ute

s s

tream

ed p

er

user

.

TV minutes Radio minutes

Average weekly minutes streamed, per user, per week

July average = 184 minutes

July average = 69 minutes

Easte

r

B.H

.

B.H

.

13


BBC iPLAYER TOP 20 TV EPISODE – ALL

BBC iPlayer - top 20 TV episodes July 2010

Total requests per episode

1 Top Gear Series 15 Episode 3 1,273,000




5 Mock the Week Series 9 Episode 3 946,000

6 Sherlock Episode 1 718,000

7 Top Gear Series 15 Episode 1 707,000

8 EastEnders 23/07/10 639,000

9 EastEnders 01/07/10 604,000

10 EastEnders 08/07/10 579,000



13 Friday Night Jonathan Ross S18 Episode 25 545,000

14 EastEnders 09/07/10 520,000

15 The Incredibles 25/12/09 486,000

16 EastEnders 20/07/10 484,000

17 EastEnders 05/07/10 474,000

18 EastEnders 16/07/10 446,000

19 EastEnders 13/07/10 440,000

20 EastEnders 30/06/10 426,000

BBC iPLAYER TOP 20 TV EPISODE

– MOST-REQUESTED EPISODE PER SERIES

Total requests per episode



3 Sherlock Episode 1 718,000

4 EastEnders 23/07/10 639,000

5 Friday Night Jonathan Ross S18 Episode 25 545,000

6 The Incredibles 25/12/09 486,000

7 Underage and Pregnant Series 2 Episode 1 401,000

8 Dragons' Den Series 8 Episode 1 361,000

9 Waterloo Road Series 5 Episode 20 341,000

10 That Mitchell and Webb Look S4 Episode 1 329,000

11 Have I Got a Bit More News for You S39 Ep 2 310,000

12 Doctor Who Series 5 Episode 13 301,000

13 Dive Episode 1 291,000

14 Young, Dumb and Living Off Mum S2 Ep 1 277,000

15 The Silence Episode 1 268,000

16 My Family Series 10 Episode 1 265,000

17 The Damned United 18/07/10 260,000

18 Outnumbered Series 1 Episode 2 258,000

19 Lee Nelson's Well Good Show Episode 4 254,000

20 It's a Boy Girl Thing 29/04/09 242,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

BBC iPlayer’s most-requested title in July was clearly Top Gear, with some episodes attracting over 1 million requests each. New BBC One drama titles also performed well, as did comedy, as usual, and the start of BBC Three's Adult Season.

14


BBC iPLAYER TOP 20 RADIO EPISODE – ALL

BBC iPlayer - top 20 radio episodes July 2010

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

BBC iPLAYER TOP 20 RADIO EPISODE

– MOST-REQUESTED EPISODE PER SERIES

Total requests per Ep

1 I'm Sorry I Haven't A Clue S53 Episode 5 100,000



4 The Chris Moyles Show 15/07/2010 81,000


6 World Cup 2010 N’lands v Brazil 02/07/2010 69,000




10 The Now Show Series 31 Episode 4 60,000







17 Greg James 05/07/2010 55,000


19 The Chris Evans Breakfast Show 01/07/2010 54,000


Total requests per Ep



3 World Cup 2010 N’lands v Brazil 02/07/2010 69,000


5 Greg James 05/07/10 55,000

6 The Chris Evans Breakfast Show 01/07/10 54,000

7 The Archers 06/07/10 50,000

8 Fearne Cotton 14/07/10 50,000

9 The Official Chart Show 11/07/2010 47,000

10 Steve Wright in the Afternoon 05/07/2010 45,000

11 Jonathan Ross 17/07/10 40,000

12 Jeremy Hardy Speaks to the Nation S8 Ep2 40,000

13 Annie Mac 23/07/10 39,000

14 Proms 2010 Prom 10 Doctor Who - Part 1 39,000

15 Cricket 21/07/10 34,000

16 Ken Bruce 06/07/10 34,000

17 Today 06/07/10 33,000

18 Desert Island Discs Tim Robbins 18/07/2010 32,000

19 Jeremy Vine 19/07/10 32,000

20 Clare in the Community Series 6 Episode 6 32,000

The Radio 4 series I’m Sorry I Haven’t A Clue toped listening requests in July 10, Radio 1’s Chris Moyle's Show also performed well with 10 out of the 20 top episodes. The World Cup quarter final Netherlands vs. Brazil attracted the most requests for the July World Cup matches, performing better than the Germany vs. Spain final (with 25k requests).

15


Requests by on-demand catch-up vs live simulcast

TV Requests Radio requests

Live TV viewing via the BBC iPlayer fell back -4 points to relatively normal levels in July as the World Cup came to a close. The balance of radio listening remained fairly stable in July with the majority being for live programmes at 68%, however on-demand did increase +2 points month-on-month.

95 94 98 96 93 92 92 92 92 92 90 86 90

5 6 2 4 7 8 8 8 8 8 10 14 10

Jul 09

Aug

Sep

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

July

Simulcast

On-demand

34 32 33 31 28 28 26 30 28 29 29 30 32

66 68 67 69 72 72 74 70 72 71 71 70 68

Jul 09

Aug

Sep

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Simulcast

On-demand

*

* There were technical problems measuring some simulcast TV streams in September and October

16


BBC iPlayer – use for TV by time of day, July 2010

Internet and TV usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

TV viewers

BBC iPlayer TV requests

Internet users (any website)

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 24.4 millionBBC iPlayer peak – 220,000

Internet peak – 28 million

Sources – TV from BARB July 2010, internet from Nielsen July 2010, BBC iPlayer from BBC iStats July 2010 - see footnotes on final page for more detail

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

17


BBC iPlayer – use for radio by time of day, July 2010

Internet and radio usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

Radio listeners

BBC iPlayer requests for radio

Internet users (any website)

Radio peak – 14.6 million BBC iPlayer peak – 79,000Internet peak – 28 million

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

Sources – radio from RAJAR Q2 2010, internet from Nielsen July 2010, BBC iPlayer from BBC iStats July 2010 - see footnotes on final page for more detail

18


BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile is stable with a slightly male skew, and most users are aged under 55 years.

57 52 48 49

43 48 52 51

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

Women

Men

4436

29 31

3741

35 35

20 2335 34

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

55+

35-54

15-34

Gender Age

User profiles - TV from BARB (Q1 10), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09)

7063 59 59 57 56 58 57 57

3137 41 41 43 44 42 43 43

0%

20%

40%

60%

80%

100%

Jan-

Mar

08

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

09

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

10

Women

Men

38 38 41 43 45 43 43 42 44

39 4342 41 39 41 42 43

21 20 16 16 17 16 15 15 20

37

0%

20%

40%

60%

80%

100%

Jan-

Mar

08

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

09

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

10

55+

35-54

15-34

19


Glossary

Stream – click to play instantly

Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browsers accessing the online BBC iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day

TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

monthly performance pack july 2010

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