monthly performance pack march 2010 - bbc...•sport relief, wonders of the solar system and richard...

1

Please refer to slide 5 for guide footnotes

Monthly Performance Pack

March 2010

Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | [email protected]

mailto:[email protected]

2


Monthly summary – March 2010

• March was another strong month for BBC iPlayer, broadly on a par with Jan/Feb 2010.

• In total there were 118 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined) – 84 million for TV programmes and 33 million for radio programmes.

• Sport Relief, Wonders of the Solar System and Richard Hammond’s Invisible Worlds stood out strongly among TV offers, whilst for audio requests the Football Premier League match between Manchester United and Liverpool was the most requested item.

• Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• On-demand makes up the great majority of TV programme requests (in March only 8% of requests were for live simulcast streams), however about two-thirds of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

3


IndexPage

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of BBC iPlayer for TV by time of day 16

Use of BBC iPlayer for radio by time of day 17

Profile of BBC iPlayer users 18

Glossary 19

4


Total Monthly BBC iPlayer Requests across all platformsIncludes Virgin Media

Millions o

f re

quests

16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 29.3 28.2 32.3 29.9 33.3

30.836.0

36.737.2

39.1 36.544.9 43.3 44.5

53.2

59.6 65.268.2 68.7 67.0

14.7

14.1

14.8 15.316.2

14.8

16.7 15.816.3

18.1

18.5

20.8

19.817.8 17.3

61.5

68.5

78.3 76.080.7

76.1

87.3 84.6 87.3

97.4

107.4114.2

120.3116.4 117.6

Jan 09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan 10 Feb Mar

Virgin Media BBC iPlayer TV requests

Online BBC iPlayer TV requests

Online BBC iPlayer radio requests

In total the BBC iPlayer received 118 million requests for programmes across all platforms in March, including both online platforms and devices, and BBC iPlayer on Virgin Media TV.

5


Requests for TV programmes by device typeIncludes Virgin Media

% of requests

BBC iPlayer requests for TV programmes on individual platforms/devices were fairly consistent in March compared with February – although note that we are missing a week of Wii stats due to technical problems with measurement (the service itself was not affected).

NB: iPhone data missing over 10 Nov–02 Feb, and Wii stats missing over 22-31 March, due to technical problems

36.4 35.1 33.740.6

46.951.5 52.9 50.7 50.5

4.2 3.9 4.1

5.1

5.96.3 6.5

6.3 6.5

3.6 3.5 3.3

3.7

2.13.1 3.1

0.5 0.5 3.8

3.4

3.85

5.5 4.9 4.80.7

2.02.8 3.2 2.0

16.715.8

16.3

18.1

18.5

20.819.8 17.8 17.3

Ju

l 0

9

Au

g

Se

p 0

9

Oct

No

v

De

c

Ja

n 1

0

Fe

b

Ma

r

Virgin Media

Wii

PS3

Mobile

iPhone/iTouch

Mac

PC

Number of requests (millions)

59 59 55 57 60 60 60 59 60

7 77 7 8 7 7

7 86 6

5 5 3 446 5 5 6 6 661 2 3 4 2

27 27 26 25 24 24 22 21 20

Ju

l 0

9

Au

g

Se

p 0

9

Oct

No

v

De

c

Ja

n 1

0

Fe

b

Ma

r

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

6


Notes on figures in this report

These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts

• We cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January

• This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself

• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles

• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

7


30.836.0 36.7 37.1 39.1 36.5

44.9 43.3 44.553.2

59.665.2 68.2 68.7 67.4

16.1

18.426.8 23.6

25.424.7

25.7 25.5 26.5

26.1

29.328.2

32.3 29.9 33.8

46.8

54.4

63.560.8

64.561.3

70.6 68.8 71.0

79.3

89.093.4

100.5 98.7101.2

0

20

40

60

80

100

120

Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar

Month

ly R

equests

(m

illions)

Radio Requests

TV Requests

Monthly BBC iPlayer Online Requests

March 2010 saw a total of 101.2m requests to the BBC iPlayer for TV and radio programmes - 67.4m for TV and a new record of 33.8m requests for Radio content.

8


1.141.29 1.18 1.24 1.26 1.22

1.45 1.40 1.481.70

2.00 2.10 2.202.50

2.20

0.600.66 0.86 0.79 0.82 0.82

0.83 0.820.88

0.80

1.00 0.901.00

1.10

1.10

1.73

1.942.05 2.02 2.08 2.04

2.28 2.222.37

2.60

2.903.00

3.20

3.50

3.20

0

0.5

1

1.5

2

2.5

3

3.5

4

Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb Mar

Avera

ge D

aily R

equests

(m

illions)

Radio Requests

TV Requests

In March 2010, there were 3.2m requests per day on average, with the decrease due to a small drop in average TV requests back to previous levels, whilst requests for Radio remained constant.

Average Daily BBC iPlayer Requests

9


Average Daily BBC iPlayer Users

March 2010 saw an average of 1.3 million users per day – 0.9m users only of TV content, 0.3m for only radio content, and 50k users of both media.

0.480.54 0.51 0.53 0.54 0.53

0.60 0.570.64

0.740.86 0.88 0.91

0.990.90

0.03

0.030.03 0.03 0.03 0.03

0.040.04

0.04

0.050.05

0.05

0.06

0.05

0.26

0.270.26 0.24 0.24 0.25

0.260.27

0.28

0.27

0.3 0.290.32

0.32

0.33

0.03

0.77

0.840.81 0.80 0.80 0.80

0.900.87

0.96

1.05

1.21 1.22

1.29

1.37

1.28

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb Mar

User

agents

(m

illions)

Users of Radio Only

Users of Both

Users of TV Only

10


10.7 11.0 11.210.2

13.7 14.0 13.2 12.914.0

15.0 14.8 15.1 14.4 13.9

17.315.8

14.8 14.4 15.116.5 16.7

18.9

16.715.1 15.3 15.6 15.0 15.9

6.0 5.7 5.8

5.3

6.1 6.46.7

6.4

6.87.0 6.8 6.8 7.7

4.9

5.0 8.07.9

7.17.4

7.5 7.4

7.4

7.6

7.07.5 7.7

7.56.9

16.7 16.7 17.0

15.6

19.820.4

19.919.3

20.7

21.9 21.6 21.9 22.0

18.7

22.3

23.822.7

21.522.5

24.0 24.1

26.3

24.3

22.122.8

23.322.5 22.8

0

5

10

15

20

25

30

21 S

ep

28 S

ep

05 O

ct

12 O

ct

19 O

ct

26 O

ct

02 N

ov

09 N

ov

16 N

ov

23 N

ov

30 N

ov

07 D

ec

14 D

ec

21 D

ec

28 D

ec

04 J

an

11 J

an

18 J

an

25 J

an

01 F

eb

08 F

eb

15 F

eb

22 F

eb

01 M

ar

08 M

ar

15 M

ar

22 M

ar

29 M

ar

Weekly

Requests

(m

)

Radio Requests

TV Requests

Weekly BBC iPlayer Requests - latest 6 months

Weekly requests in March 2010 remained fairly steady throughout the month, for both TV and Radio.

* Technical problems - the data measurement systems failed over 10:00-20:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iPlayer.

*

Christm

as w

eek

11


2.8 2.8 2.6

4.13.5 3.3 3.3

3.7 3.6 3.6 3.7 3.5 3.54.1

3.7 3.93.5 3.7 3.9 3.9

4.33.9 3.7 3.6 3.7 3.4 3.7

0.3 0.30.3

0.4

0.40.4 0.4

0.4 0.4 0.4 0.4 0.5 0.4

0.40.5

0.5

0.40.4

0.4 0.4

0.5

0.50.4 0.4 0.4

0.40.4

1.1 1.01.0

1.3

1.1 1.3 1.1

1.2 1.2 1.1 1.1 1.50.9

0.9 1.51.4

1.11.2

1.2 1.2

1.21.2

1.2 1.21.3

1.21.24.2 4.2

3.9

5.8

4.9 5.04.8

5.2 5.2 5.2 5.25.4

4.8

5.45.7

5.9

5.05.3

5.5 5.5

5.95.6

5.3 5.25.4

5.05.3

0

1

2

3

4

5

6

7

8

'28-S

ep

05 O

ct

12 O

ct

19 O

ct

26 O

ct

02 N

ov

09 N

ov

16 N

ov

23 N

ov

30 N

ov

07 D

ec

14 D

ec

21 D

ec

28 D

ec

04 J

an

11 J

an

18 J

an

25 J

an

01 F

eb

08 F

eb

15 F

eb

22 F

eb

01 M

ar

08 M

ar

15 M

ar

22 M

ar

29 M

ar

User

agents

(m

)

Users of Radio Only

Users of Both

Users of TV Only

Weekly BBC iPlayer Users – latest 6 months

Weekly user numbers in March 2010 were also fairly stable throughout the month.

*

* Technical problems

12


Requests and average minutes per user per week

On a weekly basis, each user of TV on BBC iPlayer is requesting just under 4 programmes, and streaming just over an hour of content. Each weekly user of radio content is requesting just over 4 programmes, and is streaming nearly three hours of radio content.

0

20

40

60

80

100

120

140

160

180

200

220

240

05 O

ct

12 O

ct

19 O

ct

26 O

ct

02 N

ov

09 N

ov

16 N

ov

23 N

ov

30 N

ov

07 D

ec

14 D

ec

21 D

ec

28 D

ec

04 J

an

11 J

an

18 J

an

25 J

an

01 F

eb

08 F

eb

15 F

eb

22 F

eb

01 M

ar

08 M

ar

15 M

ar

22 M

ar

29 M

ar

Avera

ge w

eekly

min

ute

s s

tream

ed p

er

user

.

TV minutes

Radio minutes

Average weekly minutes streamed, per user, per week

March average = 176 minutes

March average = 68 minutes

Christm

as w

eek

13


BBC iPLAYER TOP 20 TV EPISODE – ALL

BBC iPlayer - Top 20 TV Episodes March 2010

Total requests per Episode

1 Sport Relief 2010 Part 3 19/03/10 541,000

2 Mock the Week Series 8 Ep 6 541,000

3 Wonders of the Solar System Ep 1 531,000

4 EastEnders 18/03/10 479,000

5 Richard Hammond's Invisible Worlds Ep 1 469,000

6 EastEnders 05/03/10 440,000

7 EastEnders 02/03/10 436,000


9 EastEnders 16/03/10 416,000

10 EastEnders 01/03/10 412,000

11 EastEnders 12/03/10 410,000


13 EastEnders 09/03/10 401,000

14 EastEnders 04/03/10 399,000

15 EastEnders 08/03/10 385,000

16 EastEnders 15/03/10 379,000

17 EastEnders 23/03/10 377,000

18 EastEnders 11/03/10 367,000

19 Friday Night with Jonathan Ross S.18 Ep 9 364,000

20 EastEnders 22/03/10 352,000

BBC iPLAYER TOP 20 TV EPISODE

– MOST-REQUESTED EPISODE PER SERIESTotal requests per Episode


2 Mock the Week Series 8 Ep 6 541,000


4 EastEnders 18/03/10 479,000

5 Richard Hammond's Invisible Worlds Ep 1 469,000

6 Friday Night with Jonathan Ross S.18 Ep 9 364,000

7 Tracy Beaker Returns Ep 10 324,000

8 Snog Marry Avoid? Series 3 Ep 6 322,000

9 Tourettes: I Swear I Can't Help It 28/05/09 320,000

10 Undercover Princesses Ep 1 302,000

11 Top Gear Series 12 Ep 1 276,000

12 Horizon 2009-2010 Ep 15 260,000

13 The Bubble Ep 3 256,000

14 Being Human Series 2 Ep 8 256,000

15 Film: Wild Hogs 16/03/10 253,000

16 Live at the Apollo Series 4 Ep 1 248,000

17 Eddie Izzard: Marathon Man Ep 1 234,000

18 Five Days Series 2 Ep 1 225,000

19 QI Series 7 Ep 14 222,000

20 Coming of Age Series 2 Ep 8 217,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

New entries in the most-requested list for BBC iPlayer in March were Sport Relief, Wonders of the Solar System and Richard Hammond’s Invisible Worlds, while EastEnders and Mock The Week continued to perform very well also.

14


BBC iPLAYER TOP 20 RADIO EPISODE – ALL

BBC iPlayer - Top 20 Radio Episodes March 2010

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

BBC iPLAYER TOP 20 RADIO EPISODE

– MOST-REQUESTED EPISODE PER SERIES

Total requests per Ep

1 5live Prem 09-10 MU v L’pool 21/03/10 111,000

2 Fearne Cheryl Cole Live Lounge 23/03/10 94,000

3 The Chris Moyles Show 23/03/10 80,000

4 The Now Show Series 30 Ep 1 76,000


6 5live Champ Lg Chels v I/Milan 16/03/10 74,000




10 The Official Chart 21/03/10 70,000



13 The Now Show S. 30 Ep 2 66,000



16 The Now Show S. 30 Ep 3 65,000





Total requests per Ep

1 5live Prem 09-10 MU v L’pool 21/03/10 111,000

2 Fearne Cheryl Cole Live Lounge 23/03/10 94,000


4 The Now Show Series 30 Ep 1 76,000

5 5live Champ Lg Chels v I/Milan 16/03/10 74,000


7 Just a Minute Series 56 Ep 11 56,000

8 Chris Evans Breakfast 10/03/10 55,000

9 Greg James 25/03/10 51,000

10 Cricket 02/03/10 44,000

11 Scott Mills 25/03/10 44,000

12 Victoria Derbyshire 19/03/10 42,000

13 Ken Bruce 12/03/10 42,000

14 Annie Mac 12/03/10 42,000

15 Steve Wright in the Afternoon 25/03/10 41,000

16 The Cheltenham Festival 19/03/10 40,000

17 The News Quiz 07/03/10 39,000

18 5live Int 09-10 England v Egypt 03/03/10 38,000

19 The Archers 18/03/10 38,000

20 Scott Mills Miles From Hell 17/03/2010 36,000

Football and Radio 1 content was strong on BBC iPlayer in March, along with Radio 4 comedy, as usual.

15


Requests by on-demand catch-up vs live simulcast

TV Requests Radio requests

On-demand (catch-up) requests for programmes continued to dominate TV viewing via BBC iPlayer in March, whilst for radio programmes, live listening requests continued to make up just under three-quarters of the total.

95% 94% 98% 96% 93% 92% 92% 92% 92%

5% 6% 2% 4% 7% 8% 8% 8% 8%

Jul 09 Aug Sep Oct Nov Dec Jan

10

Feb Mar

Simulcast

On-demand

34% 32% 33% 31% 28% 28% 26% 30% 28%

66% 68% 67% 69% 72% 72% 74% 70% 72%

Jul 09 Aug Sep Oct Nov Dec Jan

10

Feb Mar

Simulcast

On-demand

*

* There were technical problems measuring some simulcast streams in September and October

16


BBC iPlayer – use for TV by time of day, March 2010

Internet and TV usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

TV viewers

BBC iPlayer TV requests

Internet users (any website)

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 26.4 millionBBC iPlayer peak – 216,000

Internet peak – 28.4 million

Sources– TV (aged 4+) from BARB March 10, internet (aged 2+) from Nielsen Feb 10, iPlayer March 2010 iStats See footnotes on final page for more detail

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

17


BBC iPlayer – use for radio by time of day, March 2010

Internet and radio usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

Radio listeners

BBC iPlayer requests for radio

Internet users (any website)

Sources - radio (aged 16+) from RAJAR Q4 09, internet (aged 2+) from Nielsen Feb 10, iPlayer March 10 BBC iStats

See footnotes on final page for more detail

Radio peak – 14.3 millionBBC iPlayer peak – 104,000 Internet peak – 28.4 million

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

18


BBC iPlayer use by demographic

Use of the BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of iPlayer has stabilised for gender, and remains strongly under-55.

57 52 48 49

43 48 52 51

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

Women

Men

42 3730 31

4341

35 35

1523

35 34

Users of PC

iPlayer

All broadband

users

All TV

viewers

All radio

listeners

55+

35-54

15-34

Gender Age

User profiles - TV from BARB (Q4 09), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09)

70 63 59 59 57 56 58 57

31 37 41 41 43 44 42 43

0%

20%

40%

60%

80%

100%

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

Women

Men

38 38 41 43 45 43 43 42

39 4342 41 39 41 42 43

21 20 16 16 17 16 15 15

0%

20%

40%

60%

80%

100%

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

55+

35-54

15-34

19


Glossary

Stream – click to play instantly

Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browers accessing the online iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day

TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

monthly performance pack march 2010 - bbc...•sport relief, wonders of the solar system and richard...

Documents