monthly performance pack march 2015 - bbcdownloads.bbc.co.uk/.../iplayer-performance-mar15.pdf ·...
TRANSCRIPT
March 2015
Monthly Performance Pack
Mimmi Andersson, BBC iPlayer
BBC Communications
07725641207 | [email protected]
Monthly summary – March 2015
Slide 2
• There were 278m requests to BBC iPlayer in March, with a daily average of 9m requests. (Note: measurement issues
in March meant we were unable to capture a large volume of TV requests, and radio requests have changed as a result of updates to radio streaming services. More details are on slide 4.)
• Weekly requests peaked in the first week of the month, driven by Top Gear and The Voice battle round episode
• Top Gear performed well, with the top 2 episodes delivering over 3.6 million requests in total. The remake of the BBC drama Poldark was on our screens in March, and the first episode earned 1.2m requests.
• Comic Relief 2015 took place in March, with over 1m requests for the second episode of the Comic Relief Bake Off. BBC iPlayer’s online exclusive Little Britain sketch where Lou (David Walliams) met Stephen Hawking also earned 500k requests
• The News Quiz continued to prove popular in March, followed closely by Zane Lowe’s Radio 1 show, with listeners tuning in online for Zane’s final show.
Consistent with previous months:
• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with
home broadband users).
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Index
Slide 3
Page Content
4-8 Monthly BBC iPlayer requests by media type and device type
9 Notes about the data in this report
10 Weekly request latest 6 months
11 Top TV programmes
12 Top radio programmes
13 TV and radio requests - live vs catch-up
14 Use of BBC iPlayer for TV by time of day
15 Use of BBC iPlayer for radio by time of day
16 Profile of BBC iPlayer users
17 Glossary
16
18
27
24
25
25
26
25
26
26
29
28
32
30
33
30
33
31
27
28
28
31
32
32
35
32
38
33
37
36
37
40
40
44
46
44
46
46
48
45
49
42
45
46
50
49
40
42 61
68
72
74
76
69
77
74
69
63
68
69
74
67
72
64
71
70
66
64
75
80
80
78
79
57
57 45
50 52
52
55
51
62
59
61
71
78
86
88
87
84
93
97
86
87
91
86 108
109
114
127
117
122
108
122
120
117
115
113 134
139
143
145
146
142
140
138
125
130
151
150
165
167
174
212
194
200
183
181
170
164
159
176
200
198
202 2
42
234
248
204
202
190
165
179
184
237
255
256
264
242
221
62
69 78
76
81
76 87
85
87 97 107
114
120
116
118
123
130
117
114
119
114
139
141
145 162
148
160
141 159
157
153
155
153 1
78
185
187
191
192
190
185
187
167
175 1
96
199
213
207
217
272
262
272
257
257
239
242
234
245 263
266
271
315
301
320
268
273
260
231
243 259
318 334
333
343
299
278*
Ja
n 0
9Fe
bM
ar
Ap
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ay
Ju
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pt
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ov
De
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ar
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ay
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ct
No
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ec
Ja
n-1
5Fe
bM
ar
Requests for TV programmes
Requests for radio programmes
Total monthly BBC iPlayer requests across all platforms, since 2009
There were 278 million requests to BBC iPlayer in March 2015. Radio requests remained consistent with last month after the changes made to radio streaming services (find out more on the BBC Internet blog).
We are missing a large volume of requests from TV programmes in March, but since we cannot accurately assess by
device or date, we are not including this estimate in bar charts in this report.
Slide 4
Mill
ion
s o
f re
qu
est
s p
er m
on
th
SO
ME
DA
TA
MIS
SIN
G*
* Please refer to slide 9 for guide notes
*
0.6
0
.7
0.9
0
.8
0.8
0
.8
0.8
0
.8
0.9
0
.9
1.0
0
.9
1.0
1
.1
1.1
1
.0
1.1
1
.0
0.9
0
.9
1.0
1
.0
1.1
1
.0
1.1
1
.1
1.2
1
.1
1.2
1
.2
1.2
1
.3
1.3
1
.4
1.5
1
.4
1.5
1
.6
1.6
1
.5
1.6
1
.4
1.4
1
.5
1.7
1
.6
1.3
1
.4
2.0
2
.4
2.3
2
.5
2.4
2
.3
2.5
2
.4
2.3
2
.0
2.3
2
.2
2.4
2
.4
2.3
2
.1
2.3
2
.3
2.1
2
.1
2.5
2
.6
2.7
2
.5
2.5
2
.0
1.8
1.6
1
.8
1.7
1
.7
1.8
1
.7
2.0
1
.9
2.0
2
.3
2.6
2
.8
2.9
3
.1
2.7
3
.1
3.1
2
.9
2.8
2
.9
2.9
3.5
3
.6
3.7
4
.1
4.2
3
.9
3.6
3
.9
4.0
3
.8
3.7
3
.8 4.3
4
.6
4.6
4
.7 5.2
4
.6
4.7
4
.5
4.2
4
.2 4.9
5
.0
5.3
5
.6
5.6
6
.8 6
.9
6.4
6
.1
5.8
5
.7
5.3
5
.1
5.9
6
.5
6.6
6
.5
7.8
8
.4
8.0
6
.8
6.5
6
.3
5.3
5
.8 6
.1
7.7
8.5
8
.2
8.5
8
.6
7.1
2.1
2
.4
2.5
2
.5
2.6
2
.5
2.8
2
.7
2.9
3
.3 3.6
3
.7
3.9
4
.2
3.8
4
.1
4.2
3
.9
3.7
3
.8
3.8
4.5
4
.7
4.7
5.2
5
.3
5.2
4
.7 5.1
5
.2
4.9
5
.0
5.1
5.8
6.2
6
.0
6.2
6.8
6
.1
6.2
6
.0
5.6
5
.7 6
.3
6.6
6
.9
6.9
7
.0
8.8
9.3
8
.8
8.6
8
.3
8.0
7
.8
7.5
8.2
8
.5 8.9
8
.7
10.2
10.7
1
0.3
8
.9
8.8
8
.7
7.5
7.8
8
.6
10.2
11.1
1
0.7
1
1.1
1
0.7
9
.0
Ja
n 0
9Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pt
Oc
tN
ov
De
cJa
n 1
0Fe
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ar
Ap
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ay
Ju
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ug
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ct
No
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ec
Ja
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1Fe
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ar
Ap
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ay
Ju
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ug
Se
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ct
No
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Ja
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2Fe
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ar
Ap
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ay
Ju
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Se
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ct
No
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ec
Ja
n-1
3Fe
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ar
Ap
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ay
Ju
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ug
Se
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ct
No
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ec
Ja
n-1
4Fe
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ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
5Fe
bM
ar
Daily TV requests Daily radio requests
Average daily BBC iPlayer online requests
Slide 5
Mill
ion
s o
f re
qu
est
s p
er
da
y (
av
era
ge
mo
nth
ly)
There was an average of 9.0m daily requests to iPlayer in March. TV daily requests were at to 7.1 following a record last month.
Measurement
correction
SO
ME
DA
TA
MIS
SIN
G
* Please refer to slide 9 for guide notes
59 51 49 50 43 45 49 62 67 75 80 75 69
77 68 65 58
51 57 61 72 74
79 83 77 66
105
82 90 86
77 72 71
96 101
97 99
90 93
11
9 9 8
6 8 10
11 10 10
9
6 5
39
30 34 31
25 32 36
41 46 37
40
30 24
8
7 7 6
6 7
7
8 6 5
4
3 6
22 23
25
28 29 30
28
16 14
320
268 273 260
231 243
259
318 334 333*
343
299*
278*
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Se
p
Oc
t
No
v
De
c
Jan
-15
Fe
b
Ma
r
Unknown
Internet TV /
connected devices
TV platform
operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.
18% 19% 18% 19% 19% 19% 19% 19% 20% 23% 23% 25% 25%
24% 25% 24% 22% 22% 23% 24% 23% 22%
24% 24% 26% 24%
33% 31% 33% 33% 33% 30% 28% 30% 30% 29% 29%
30% 34%
4% 3% 3% 3% 3% 3% 4% 3% 3%
3% 3% 2% 2% 12% 11% 13% 12% 11% 13% 14% 13% 14% 11% 12%
10% 9% 3% 3% 3% 2% 2% 3% 3% 2% 2% 2% 1%
1% 2% 6% 7% 7% 8% 10% 9% 10% 9% 9% 9% 8% 5% 5%
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
Fe
b
Ma
r
TV and radio: Requests for programmes by device type
Requests from computers increased month on month, with 93m requests compared to 90m in February.
Slide 6
% of requests Number of requests (millions)
49%
13%
SOME
DATA
MISSING*
* Please refer to slide 9 for guide notes
---- SOME DATA MISSING * ----
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox.
TV only: Requests for programmes across BBC iPlayer by device type
TV requests were at 221m this month, down -9% on February. There were 68m requests from computers this month, the highest level since March 2014.
Slide 7
44 36 34 36 31 34 38 47 50 56 59 55 46
71 61 59 52
46 52
56
66 67
71 76 70
59
72
58 58 54
46 40 31
55 64
65 66
65
68
11
9 9
8
6 8 10
11
10 10
9 6
5
39
30 34 30
25 31 36
41
46 37
40
30
24
8
7 7
6
6 7 7
7
6 5 4
3
6
248
204 202 190
165
179 184
237
255 256* 264
242*
221*
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Se
p
Oc
t
No
v
De
c
Jan
-15
Feb
Ma
r
Unknown
Internet TV /
connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
18% 18% 17% 19% 19% 19% 21% 20% 20% 22% 22% 23% 21%
29% 30% 29% 27% 28% 29% 30% 28% 26% 28% 29% 29%
27%
29% 28% 29% 28% 28% 22% 17% 23% 25% 25% 25% 27%
31%
5% 5% 4% 4% 4% 5%
5% 5% 4%
4% 3% 3% 2%
16% 15% 17% 16% 15% 18% 20% 17% 18% 15% 15% 12% 11%
3% 3% 3% 3% 3% 4% 4% 3% 2% 2% 1% 1% 3%
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
Fe
b
Ma
r
% of requests
Number of requests (millions)
47%
16%
SOME
DATA
MISSING*
SOME DATA MISSING*
* Please refer to slide 9 for guide notes
14 15 15 14 12 11 1115 18 20 21 20 23
6 7 6 65 5 6
67
7 7 78
3224
32 3231 32
40
4137 32
33
2526
19
18
18 1817 16
17
18 1818
17
4 0
72
64
71 70
6664
75
80 8078 79
57* 57*
Ma
r
Ap
r
Ma
y
Jun
Jul
Aug
Sep
Oc
t
No
v
De
c
Jan-1
5
Feb
Ma
r
Unknown
Internet TV /connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Radio only: Requests for programmes across BBC iPlayer by device type
Slide 8
There were 57m radio requests in March, stable on last month when changes were made to radio streaming.
Find out more here: http://www.bbc.co.uk/blogs/internet/entries/977a1954-658f-4fb2-a23c-71680c49882f
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.
% of requests Number of requests (millions)
20% 23% 21% 20% 18% 17% 15% 18% 22% 25% 27% 36%
40% 8%
10% 9% 8%
8% 9% 7%
7% 9%
10% 9%
12% 14%
45% 38% 45% 46% 48% 49% 54% 51% 46% 41% 42%
44%
45%
26% 28% 25% 25% 26% 25% 23% 23% 23% 23% 22%
7% 1%
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
Fe
b
Ma
r
SOME
DATA
MISSING*
* Please refer to slide 9 for guide notes
Notes for figures in this report
Slide 9
Some TV request data was not captured in March 2015. We estimate around 10m requests are missing from TV platforms in March.
Some changes were made to radio streaming services in February – which has affected radio figures for February and March. Find out more on
the BBC Internet blog.
Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and
about 6m requests are missing in November, across all device types. We are not including these estimates in the graphs in this report.
The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than
BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.
These notes apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on page 17.
• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined
by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working
towards 100% sample over the coming months.
• Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only
represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per
series.
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further
changes in the data in future releases as we continue to refine the methodology.
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We
cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK
• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out
console, or on the BBC iPlayer website itself.
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length
programmes which have been transmitted on a TV channel or radio station.
• BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected, and radio
requests from week 12 2014 to week 17 2014 were undercounted.
• Please quote the source of these figures as “BBC iStats”.
43 46 48 50 53 53 50 51 44
51 52 52 55 58
55 53 53 53 52 50
62 55
50 41
37
47
18 18
19 19
18 18 19 19
17
19 18 18 15 11 18 20 20 20 17
13
12
13 13
13 13
13
61 64
66 69
71 71 69 70
61
70 70 70 70 69 72 72 73 72
69
63
75
68 63
54 50
60
29 S
ep
06 O
ct
13 O
ct
20 O
ct
27 O
ct
03 N
ov
10 N
ov
17 N
ov
24 N
ov
01 D
ec
08 D
ec
15 D
ec
22 D
ec
29 D
ec
05 J
an
12 J
an
19 J
an
26 J
an
02 F
eb
09 F
eb
16 F
eb
23 F
eb
02 M
ar
09 M
ar
16 M
ar
23 M
arW
ee
kly
Re
qu
est
s (m
illio
ns)
TV Requests Radio Requests
Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky)
Slide 10
There was a weekly average of 57m requests to iPlayer. Weekly requests peaked in the first week of the month, driven by Top Gear and The Voice battle round.
Some data is missing from this time-period *
SOME
DATA
MISSING*
* Please refer to slide 9 for guide notes
SOME
DATA
MISSING*
BBC iPlayer - top 20 TV episodes, March 2015 (excluding Virgin Media cable and Sky)
Slide 11
Top Gear Series 22 Episode 6 2,171,000
Top Gear Series 22 Episode 7 1,482,000
The Voice UK Series 4 Battles 1 Episode 8 1,224,000
Poldark Episode 1 1,192,000
The Voice UK Series 4 Battles 2 Episode 9 1,142,000
EastEnders 12/03/15 1,121,000
EastEnders 06/03/2015 1,071,000
EastEnders 03/03/15 1,057,000
The Great Comic Relief Bake Off Series 2 Episode 4 1,049,000
Louis Theroux By Reason of Insanity: Part 1 1,044,000
EastEnders 27/03/2015 984,000
Poldark Episode 3 980,000
EastEnders 05/03/15 971,000
EastEnders 02/03/15 969,000
EastEnders 26/03/2015 932,000
Waterloo Road Series 10 Episode 19 930,000
Poldark Episode 2 911,000
EastEnders 24/03/15 883,000
The Voice UK Series 4 Live Semi-Final Episode 14 875,000
Waterloo Road Series 10 Episode 20 855,000
Top Gear Series 22 Episode 6 2,171,000
The Voice UK Series 4 Battles 1 Episode 8 1,224,000
Poldark Episode 1 1,192,000
EastEnders 12/03/15 1,121,000
The Great Comic Relief Bake Off Series 2 Episode 4 1,049,000
Louis Theroux By Reason of Insanity: Part 1 1,044,000
Waterloo Road Series 10 Episode 19 930,000
Ordinary Lies Episode 1 849,000
Banished Episode 1 842,000
The Dumping Ground Series 3 Episode 10 826,000
The FA Cup 2014/15 Man United v Arsenal 812,000
Call the Midwife Series 4 Episode 7 710,000
Twin Sisters: A World Apart 03/03/15 703,000
The Billion Dollar Chicken Shop Episode 1 637,000
The Casual Vacancy Episode 3 597,000
Comic Relief 2015 Face the Funny - Part 1 13/03/2015 573,000
MasterChef Series 11 Episode 1 570,000
The Musketeers Series 2 Episode 8 557,000
Formula 1 2015 The Malaysian Grand Prix 29/03/2015 553,000
The Graham Norton Show Series 16 Episode 21 550,000
BBC iPlayer Top 20 TV episodes – All
Total requests per ep. BBC iPlayer Top 20 TV episodes –
most requested episode per series Total requests per ep.
Please refer to slide 9 for guide notes
Top Gear performed well, with the top 2 episodes delivering over 3.6 million requests in total. The remake of the BBC drama Poldark came back to our screens in March, and the first episode earned 1.2m requests.
Comic Relief 2015 took place in March, with over 1m requests for the second episode of the Comic Relief Bake Off. BBC iPlayer’s online exclusive Little Britain sketch where Lou (David Walliams) met Stephen Hawking also earned 500k requests.
BBC iPlayer - top 20 radio episodes, March 2015
Slide 12
The News Quiz Series 86 Episode 3 140,000
The News Quiz Series 86 Episode 4 137,000
The News Quiz Series 86 Episode 5 131,000
The News Quiz Series 86 Episode 6 118,000
Zane Lowe Zane's final show! 05/03/2015 100,000
The Radio 1 Breakfast Show 27/03/15 97,000
The Radio 1 Breakfast Show 13/03/2015 95,000
The Radio 1 Breakfast Show 06/03/15 94,000
The Radio 1 Breakfast Show 20/03/15 93,000
The Chris Evans Breakfast Show 20/03/2015 93,000
The Chris Evans Breakfast Show 13/03/2015 92,000
The Chris Evans Breakfast Show 27/03/2015 92,000
The Radio 1 Breakfast Show 31/03/15 92,000
The Archers 03/03/15 91,000
The Radio 1 Breakfast Show 26/03/15 89,000
TMS Cricket World Cup 2015 England v Bangladesh 89,000
The Radio 1 Breakfast Show 05/03/15 88,000
The Radio 1 Breakfast Show 03/03/15 88,000
The Radio 1 Breakfast Show 11/03/15 88,000
The Archers 02/03/15 88,000
The News Quiz Series 86 Episode 3 140,000
Zane Lowe 05/03/2015 100,000
The Radio 1 Breakfast Show 27/03/15 97,000
The Chris Evans Breakfast Show 20/03/2015 93,000
The Archers 03/03/15 91,000
TMS Cricket World Cup 2015 England v Bangladesh 89,000
Just a Minute Series 71 Episode 4 82,000
Ken Bruce 13/03/2015 73,000
Fearne Cotton 04/03/2015 70,000
5 live Sport 04/03/15 69,000
Scott Mills 19/03/15 69,000
5LS Champions League - Chelsea v Paris Saint-Germain 68,000
Jeremy Vine 26/03/15 67,000
Steve Wright in the Afternoon 12/03/2015 66,000
Van der Valk - King of the Rainy Country 09/12/12 65,000
Annie Mac 06/03/2015 62,000
Annie Mac's Friday Night 13/03/2015 55,000
The Archers Omnibus 08/03/15 52,000
Wimsey The Unpleasantness at the Bellona Club Ep 6 51,000
John Finnemore's Souvenir Programme Series 2 Ep 1 51,000
BBC iPlayer Top 20 Radio episodes – All
Total requests per ep. BBC iPlayer Top 20 Radio episodes –
most requested episode per series Total requests per ep.
The News Quiz continued to prove popular in March, followed closely by Zane Lowe’s Radio 1 show, with listeners tuning in online for Zane’s final show.
Please refer to slide 9 for guide notes
TV and radio requests: live vs catch-up online requests
Slide 13
This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 9 for more details).
The proportion of live requests to TV remained stable at10% in March, For radio, live requests were at 73%.
% requests for TV programmes % requests for radio programmes
89
89
88
86
85
91
91
91
91
90
90
11
11
12
14
15
9
9
9
9
10
10
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
Fe
b
Ma
r
On-demand Simulcast
21
23
20
18
19
21
18
17
18
19
20
25
27
79
77
80
82
81
79
82
83
82
81
80
75
73
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
Fe
b
Ma
r
On-demand Simulcast
Please refer to slide 9 for guide notes
DA
TA U
NA
VA
ILA
BLE
DA
TA U
NA
VA
ILA
BLE
BBC iPlayer – use for TV online by time of day, March 2015
Slide 14
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
TV viewers
BBC iPlayer TV requests
Internet users (any website)
TV peak – 25.4 million
BBC iPlayer peak –585,000
Internet peak – 28.4 million
No
te: e
ac
h li
ne
ha
s a
ve
ry d
iffe
ren
t sc
ale
(s
ee
pe
aks)
Sources – TV from BARB March 2015, internet from Nielsen March 2012, BBC iPlayer from BBC iStats March 2015- see footnotes on final page for more detail
Please refer to slide 9 for guide notes
BBC iPlayer – use for radio online by time of day, March 2015
Slide 15 Please refer to slide 9 for guide notes
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
06
:00
07
:00
08
:00
09
:00
10
:00
11
:00
12
:00
13
:00
14
:00
15
:00
16
:00
17
:00
18
:00
19
:00
20
:00
21
:00
22
:00
23
:00
00
:00
01
:00
02
:00
03
:00
04
:00
05
:00
Radio listeners
BBC iPlayer requests
for radio
Internet users (any
website)
Sources – radio from RAJAR Q4 2014, internet from Nielsen March 2012,
BBC iPlayer from BBC iStats March 2015 - see footnotes on final page for more detail
Radio peak – 13.7 million
BBC iPlayer peak – 138,000 Internet peak –
28.4 million
No
te: e
ac
h li
ne
ha
s a
ve
ry
diffe
ren
t sc
ale
(se
e p
ea
ks)
BBC iPlayer use by demographic
Please refer to slide 9 for guide notes
The profile of users of BBC iPlayer is measured on a monthly survey of 700+ UK adults. There is an equal balance between men and women, and the age profile has remained consistent across the end of 2014 and into 2015.
38
39
40
42
43
43
43
42
43
42
44
41
41
38
40
39
39
38
39
38
37
37
37
38
37
37
38
38
40
41
44
41
40
40
42
43
3
7
40
38
40
4
0
41
4
0
40
41
39
3
9
38
40
39
40
39
39
4
0
38
39
22
20
16
17
17
17
16
15
19
1
8
18
19
19
21
20
22
20
23
2
2
24
22
24
22
2
4
24
23
24
23
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
Q1
14
Q3
14
55+
35-54
16-34
50 49 49 49
50 51 51 51
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All radio
listeners
Women
Men
38 34 31 31
39 36
34 34
23 30 35 35
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All radio
listeners
55+
35-54
16-34
User profiles - TV from BARB (Q4 14), radio from RAJAR (Q4 14), broadband from BARB (Q414)
70
63
59
59
57
56
58
57
57
57
57
55
53
51
53
51
52
50
52
52
51
50
50
53
51
52
50
50
31
37
4
1
41
43
44
42
43
43
43
43
45
4
7
49
47
49
48
50
48
48
49
50
50
4
7
49
4
8
50
5
0
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
Q1
14
Q3
14
Women
Men
Glossary
Slide 17
• Stream – click to play instantly
• Download – save to your device to play later. We cannot report on playback of downloads due to technical and data
privacy restrictions
• Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at
work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is
the industry-standard way of counting “users” or “visitors” to websites
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where
a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate
reaction on the website
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available
on BBC iPlayer
• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on
traditional TV / radio stations
Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals