monthly public relations report january 2013
TRANSCRIPT
80 SW 8th street. • 19th floor • miami, florida 33130 • phone: 305.371.9736 • fax: 305.402.6373 • www.maxborgesagency.com
Monthly Public Relations Report January 2013
Monthly Summary & Analysis In January, Max Borges Agency’s PR efforts focused on the announcement of the new Sport Case and Auto accessories lines for Bracketron at the 2013 International CES. The successful launches garnered impactful press coverage across core tech, mobile/wireless, men’s interest and Twin Cities media outlets, and drove interested journalists to the Bracketron booth at CES. In January, media placements continued to dominate as sources of qualified referral traffic to Bracketron.com. Highlights of coverage published in January included La Prensa, The Sun Herald, Beckett’s Guide to Phone Apps, Arizona Health & Living, The Pioneer Press, Gear Diary, Tech Bargains, Macworld, Computerworld, Tech Hive, Twin Cities Business, Thrillist and more. Our SMT division Tech Launch Pad also included Bracketron in six complimentary segments that were broadcasted live from the CES show floor. The comparative ad value for January print coverage alone exceeded $9,000! Notable pending press placements that are set to appear in the coming months included Overdrive Magazine, Minneapolis/St. Paul Business Journal, Bicycling Magazine, Android Guys, The Hacker’s Paradise, Main Line Today, iPhone Life and Campus Talk.
Other Activities
Sport Case Press Release: The agency distributed a press release announcing the two new sport cases.
Auto Line Press Release: The agency continued to secure coverage for the Mi-T Grip and Universal Tablet Window Mounts, which were announced at CES.
Review Outreach: The agency aggressively pursued review coverage for all new products across target verticals and continued follow ups on pending reviews to ensure proper coverage conversion.
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Notable Media Accolades “Bracketron has unveiled a new line of in-vehicle mounts designed to stick your smartphone or tablet to your windshield or dashboard for use on the road. Both feature suction cups that’ll provide you with a safe and secure way to use hands-free apps without taking your hands off the wheel.” -Cult of Android “Those of you who are in between caddies know that navigating the dogleg on the back nine or deciding whether or not to lay up to that pesky water hazard can prove to be a bit of a challenge. Turn your golf cart or push cart into a digital caddy by mounting your GPS to it with the new Universal Golf GPS Mount from Brackerton.” -Thrillist “Check out the Bracketron MobileDock Dash Mount. This mount uses a tacky, rubbery material for its suction cup mount and on the face of its phone cradle, allowing it to stick to your car's dashboard better than most cradles stick to your windshield.” -CNET “MetalDock is simple, straightforward and works as advertised. Next time you are looking to dock, charge or sync your phone or watch a show hands free, then this sturdy device will help make your life a lot easier and at a price you can afford.” -Tech Bargains
Upcoming Action Items Looking into February, the agency will focus on:
Securing spotlight and review coverage for the new golf mount in golf and men’s interest publications and websites
Securing spotlight and review coverage for the Sport Cases in long-lead men’s interest, hunting, ATV and outdoor media
Dad & Grads Media Tour in NYC
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Upcoming Seasonal Opportunities & Editorial Pitching Calendar The grid below outlines seasonal opportunities that the agency will pursue over the next four months. The abbreviation “LL” indicates long lead outreach to Magazines, while “SL” indicates short lead outreach to media outlets including broadcast, web and newspapers.
February 2013 March 2013 April 2013 May 2013
Valentine’s Day (SL) Back To School (LL) Earth Day (SL) Mother’s Day (SL)
Mother’s Day (LL) Earth Day (SL) Mother’s Day (SL) Dads & Grads (SL)
Dads & Grads (LL) Mother’s Day (SL) Dads & Grads (SL) Back To School (LL)
NYC/ Dads & Grads Media Tour (LL) Dads & Grads (LL) Back To School (LL)
Complimentary Canadian Media Tour
Dads & Grads Catalog Mailout (LL)
California/ Fitness Media Tour (LL)
NYC/ Travel Media Tour (LL) Summer Products (SL)
Summer Products (LL)
Utah & Colorado / Outdoor Media Tour (LL)
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Broadcast Coverage Here is the broadcast coverage that appeared over the course of the month. Each hit includes audience numbers, comparative ad value and a link to the clip.
CBS College Station - KBTX
Review: Sport Case with Strap Mount Audience: 2,245 Households URL: view clip here Run date: 1/9/2013
……………………………………………………………………………………………………… FOX Albany - WFXL
Review: Mi-T Grip URL: view clip here Run date: 1/10/2013
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ABC Providence - WLNE
Review: Sport Case with Strap Mount Audience: 4,571 Households Comparative Ad Value: $174 URL: view clip here Run date: 1/11/2013
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……………………………………………………………………………………………………… NBC Birmingham - WVTM
Review: Sport Case with Strap Mount URL: view clip here Run date: 1/11/2013
……………………………………………………………………………………………………… ABC Reno - KOLO
Review: Sport Case with Strap Mount Audience: 5,370 Households Comparative Ad Value: $150 URL: view clip here Run date: 1/11/2013 Run time: 2:45 PM
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CW Sacramento - KQCA Review: Sports Case Mount Audience: 10,715 Households URL: view clip here Run date: 1/11/2013 Run time: 10:45 AM
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Print Coverage Here is the print coverage that appeared this month. Each hit includes information regarding the circulation of the media outlet and comparative ad value (what an advertisement of equal size would cost). La Prensa (Longwood, FL) Review: Stone GreenZero Circulation: 35,000 Comparative Ad Value: $282 Run date: 12/19/2012 ………………………………………………………………………………………………………
The Sun Herald (Biloxi, MS) Spotlight: MetalDock, Universal USB
Travel Power Kit Circulation: 36,385 Comparative Ad Value: $1,256 Run date: 12/21/2012 ……………………………………………………………………………………………………… Beckett’s Guide to Phone Apps Review: SmartWraps Circulation: 111,085 Comparative Ad Value: $3,200
Run date: 12/1/2012
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The Province (Vancouver, CA) Spotlight: Universal USB Travel Power Kit Circulation: 157,525 Comparative Ad Value: $1,267 Run date: 12/23/2012 ……………………………………………………………………………………………………… The Sun Herald (Biloxi, MS)
Review: Universal USB Travel Power Kit, MetalDock Circulation: 36,263
Comparative Ad Value: $1,485 Run date: 12/21/2012 ……………………………………………………………………………………………………… Monthly Computer Chronicle Review: Power Dock Pro Flex Run date: 1/1/2013 ……………………………………………………………………………………………………… Arizona Health & Living Spotlight: Mushroom GreenZero Circulation: 40,000 Comparative Ad Value: $253 Run date: 1/1/2013
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……………………………………………………………………………………………………… The Lansing State Journal (Lansing, MI) Spotlight: Smuggler Circulation: 65,904 Run date: 1/13/2013 ……………………………………………………………………………………………………… The Pioneer Press (St. Paul, MN)
Spotlight: Mi-T Grip, Universal Tablet Window Mount
Circulation: 272,341 Comparative Ad Value: $241 Run date: 1/13/2013
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Web Coverage Here is some of the more prominent publicity generated on the web as a result of the agency’s aggressive outreach to the media. Each one contains a hyperlink to the posting along with the Compete ranking which ranks websites in terms of relative traffic (ex: a website with an Compete ranking of 1,000 is the 1,000th most trafficked site on the internet). While no tool exists to 100% accurately measure website traffic, Compete is regarded as the most reliable and generally accepted measurement service available. Plum Crazy About Coupons
Review: Cradle-iT Dash Mount Compete Rank: 241,442 Unique Visitors: 5,095
URL: www.plumcrazyaboutcoupons.com Run date: 12/27/2012
……………………………………………………………………………………………………… Tech Investor News Spotlight: Sport Cases
Compete Rank: 166,041 Unique Visitors: 8,073
URL: www.techinvestornews.com Run date: 1/2/2012 ……………………………………………………………………………………………………… Gear Diary Spotlight: Sport Cases
Compete Rank: 77,038 Unique Visitors: 20,392
URL: www.geardiary.com Run date: 1/2/2013
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……………………………………………………………………………………………………… Tech Bargains Review: Universal USB Power Dock Pro Flex
Compete Rank: 2,796 Unique Visitors: 759,020
URL: www.techbargains.com Run date: 12/28/2012 ……………………………………………………………………………………………………… Tech Bargains Spotlight: MetalDock
Compete Rank: 2,796 Unique Visitors: 759,020
URL: www.techbargains.com Run date: 12/31/2012 ……………………………………………………………………………………………………… Gizmo Report India Spotlight: Sport Cases
Alexa: 218,818 URL: www.gizmoreport.com Run date: 1/2/2013 ……………………………………………………………………………………………………… Mobile Electronics Spotlight: Sport Cases
Compete Rank: 2,408,300 Unique Visitors: 292
URL: www.me-mag.com Run date: 1/2/2013
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……………………………………………………………………………………………………… Gaming Shogun Spotlight: Tablet Window Mount, Mi-T Grip
Compete Rank: 491,244 Unique Visitors: 2,143
URL: www.gamingshogun.com Run date: 1/7/2013 ……………………………………………………………………………………………………… Apple Daily Report Spotlight: Sport Cases URL: www.appledailyreport.com Run date: 1/2/2013 ……………………………………………………………………………………………………… The Paramus Post (Paramus, NJ) Spotlight: Sport Cases
Compete Rank: 158,016 Unique Visitors: 8,578
URL: www.paramuspost.com Run date: 1/3/2013 ……………………………………………………………………………………………………… Cerebral-Overload Spotlight: Sport Cases URL: www.benoaks.co Run date: 1/2/2013
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……………………………………………………………………………………………………… Cult of Android Spotlight: Mi-T Grip, Tablet Window Mount
Compete Rank: 340,795 Unique Visitors: 3,334
URL: www.cultofandroid.com Run date: 1/7/2013 ……………………………………………………………………………………………………… TMCnet Spotlight: Mi-T Grip, Tablet Window Mount
Compete Rank: 13,606 Unique Visitors: 144,970
URL: www.tmcnet.com Run date: 1/7/2013 ……………………………………………………………………………………………………… The Paramus Post (Paramus, NJ) Spotlight: Mi-T Grip, Tablet Window Mount
Compete Rank: 158,016 Unique Visitors: 8,578
URL: www.paramuspost.com Run date: 1/9/2013 ……………………………………………………………………………………………………… Electronista Spotlight: Mi-T Grip, Tablet Window Mount
Compete Rank: 64,172 Unique Visitors: 25,323
URL: www.electronista.com Run date: 1/9/2013
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……………………………………………………………………………………………………… Apple Daily Report Spotlight: Sport Cases URL: www.appledailyreport.com Run date: 1/2/2013 ……………………………………………………………………………………………………… Gear Diary Spotlight: Mi-T Grip, Tablet Window Mount
Compete Rank: 89,031 Unique Visitors: 17,589
URL: www.geardiary.com Run date: 1/7/2013 ……………………………………………………………………………………………………… Cerebral-Overload Spotlight: Mi-T Grip, Tablet Window Mount URL: www.benoaks.co Run date: 1/7/2013 ……………………………………………………………………………………………………… Tech Bargains
Review: Mushroom GreenZero Compete Rank: 3,102 Unique Visitors: 706,368
URL: www.techbargains.com Run date: 1/8/2013
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……………………………………………………………………………………………………… Macworld Spotlight: Mi-T Grip
Compete Rank: 6,727 Unique Visitors: 308,304
URL: www.macworld.com Run date: 1/8/2013 ……………………………………………………………………………………………………… Computerworld Spotlight: Mi-T Grip
Compete Rank: 309,673 Unique Visitors: 3,824
URL: www.idg.no Run date: 1/7/2013 ……………………………………………………………………………………………………… Tech Hive Spotlight: Mi-T Grip
Compete Rank: 9,614 Unique Visitors: 213,297
URL: www.techhive.com Run date: 1/8/2013 ……………………………………………………………………………………………………… NBC Birmingham (Birmingham, AL) Review: Sport Case with Strap Mount
Compete Rank: 25,491 Unique Visitors: 74,672
URL: www.alabamas13.com Run date: 1/11/2013
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……………………………………………………………………………………………………… Belleville News-Democrat (Belleville, IL) Spotlight: Smuggler
Compete Rank: 13,022 Unique Visitors: 155,284
URL: www.bnd.com Run date: 1/8/2013 ……………………………………………………………………………………………………… News & Observer (Chapel Hill, NC) Spotlight: Smuggler
Compete Rank: 4,830 Unique Visitors: 444,256
URL: www.newsobserver.com Run date: 1/8/2013 ……………………………………………………………………………………………………… Ledger-Enquirer (Dayton, OH) Spotlight: Smuggler
Compete Rank: 13,213 Unique Visitors: 152,722
URL: www.ledger-enquirer.com Run date: 1/8/2013 ……………………………………………………………………………………………………… Anchorage Daily News (Anchorage, AL) Spotlight: Smuggler
Compete Rank: 7,771 Unique Visitors: 263,748
URL: www.adn.com Run date: 1/8/2013
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……………………………………………………………………………………………………… Idaho Statesman (Boise, ID) Spotlight: Smuggler
Compete Rank: 10,068 Unique Visitors: 202,809
URL: www.idahostatesman.com Run date: 1/8/2013 ……………………………………………………………………………………………………… The Telegraph (Macon, GA) Spotlight: Smuggler
Compete Rank: 11,876 Unique Visitors: 171,114
URL: www.macon.com Run date: 1/8/2013 ……………………………………………………………………………………………………… The Herald (York, SC) Spotlight: Smuggler
Compete Rank: 10,489 Unique Visitors: 194,418
URL: www.heraldonline.com Run date: 1/8/2013 ……………………………………………………………………………………………………… The Tribune (San Luis Obispo, CA) Spotlight: Smuggler
Compete Rank: 26,512 Unique Visitors: 71,523
URL: www.sanluisobispo.com Run date: 1/8/2013
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……………………………………………………………………………………………………… Examiner Spotlight: Smuggler
Compete Rank: 26,512 Unique Visitors: 71,523
URL: www.examiner.com Run date: 1/8/2013 ……………………………………………………………………………………………………… The Bellingham Herald (Bellingham, WA) Spotlight: Smuggler
Compete Rank: 12,002 Unique Visitors: 169,279
URL: www.bellinghamherald.com Run date: 1/8/2013 ……………………………………………………………………………………………………… Travelin’Tales Spotlight: Smuggler URL: www.travelintales.com Run date: 1/1/2013 ……………………………………………………………………………………………………… IT News Spotlight: Mi-T Grip
Compete Rank: 1,257,173 Unique Visitors: 750
URL: www.itnews.com Run date: 1/8/2013
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……………………………………………………………………………………………………… PC Advisor – United Kingdom Spotlight: Mi-T Grip
Compete Rank: 6,907 Unique Visitors: 300,813
URL: www.pcadvisor.co.uk Run date: 1/8/2013
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Lansing State Journal (Lansing, MI) Spotlight: Smuggler
Compete Rank: 9,772 Unique Visitors: 209,666
URL: www.lansingstatejournal.com Run date: 1/12/2013 ……………………………………………………………………………………………………… Tri-City Herald (Kennewick, WA) Spotlight: Smuggler
Compete Rank: 12,974 Unique Visitors: 156,119
URL: www.tri-cityherald.com Run date: 1/8/2013 ……………………………………………………………………………………………………… Pioneer Press (Twin Cities, MI) Spotlight: Mi-T Grip, Universal Tablet
Window Mount Compete Rank: 3,685 Unique Visitors: 583,265
URL: www.twincities.com Run date: 1/14/2013
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……………………………………………………………………………………………………… Aving Spotlight: Mi-T Grip, Universal Tablet
Window Mount Compete Rank: 511,145 Unique Visitors: 2,012
URL: www.aving.net Run date: 1/10/2013 ……………………………………………………………………………………………………… Appmodo Spotlight: Mi-T Grip, Universal Tablet
Window Mount Compete Rank: 107,288 Unique Visitors: 14,029
URL: www.appmodo.com Run date: 1/7/2013 ……………………………………………………………………………………………………… Twin Cities Business Spotlight: Mi-T Grip, Universal Tablet
Window Mount Compete Rank: 130,967 Unique Visitors: 11,023
URL: www.tcbmag.com Run date: 1/7/2013 ……………………………………………………………………………………………………… TMCnet Spotlight: Mi-T Grip, Universal Tablet
Window Mount Compete Rank: 13,983 Unique Visitors: 144,003
URL: www.tmcnet.com Run date: 1/7/2013
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……………………………………………………………………………………………………… TMCnet Spotlight: Mi-T Grip, Universal Tablet
Window Mount Compete Rank: 13,983 Unique Visitors: 144,003
URL: www.tmcnet.com Run date: 1/7/2013
……………………………………………………………………………………………………… 10 Best
Review: Mushroom GreenZero Compete Rank: 15,913 Unique Visitors: 125,562
URL: www.10best.com Run date: 1/18/2013 ……………………………………………………………………………………………………… The Celebrity Café
Giveaway: Sport Case with Strap Mount Compete Rank: 5,906 Unique Visitors: 356,357
URL: www.thecelebritycafe.com Run date: 1/7/2013 ……………………………………………………………………………………………………… Earth Techling Spotlight: Mushroom GreenZero
Compete Rank: 97,829 Unique Visitors: 15,691
URL: www.earthtechling.com Run date: 1/7/2013
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……………………………………………………………………………………………………… CES Web Spotlight: Mushroom GreenZero
Compete Rank: 59,455 Unique Visitors: 28,325
URL: www.cesweb.org Run date: 1/7/2013 ……………………………………………………………………………………………………… Thrillist Spotlight: Cradle-iT Dash Mount
Compete Rank: 13,646 Unique Visitors: 147,675
URL: www.thrillist.com Run date: 1/17/2013 ……………………………………………………………………………………………………… Thrillist Nation Spotlight: Cradle-iT Dash Mount
Compete Rank: 13,646 Unique Visitors: 147,675
URL: www.thrillist.com Run date: 1/17/2013 ……………………………………………………………………………………………………… Thrillist New York Spotlight: Cradle-iT Dash Mount
Compete Rank: 13,646 Unique Visitors: 147,675
URL: www.thrillist.com Run date: 1/17/2013
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……………………………………………………………………………………………………… Thrillist San Francisco Spotlight: Cradle-iT Dash Mount
Compete Rank: 13,646 Unique Visitors: 147,675
URL: www.thrillist.com Run date: 1/17/2013 ……………………………………………………………………………………………………… Thrillist Spotlight: Bracketron Universal Golf GPS
and Smartphone Mount Compete Rank: 13,646 Unique Visitors: 147,675
URL: www.thrillist.com Run date: 1/23/2013
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Coverage Secured this Month Here is the future potential coverage secured during this month, along with coverage that was secured and also appeared this month. Each entry entitled “review” means that the agency has sent a physical review sample to the media outlet, whereas “spotlight” indicates that the coverage will be purely from information and images provided to the outlet, and “giveaway” denotes that a product will be given away as a contest by the media outlet. The agency will continue to follow up with this potential coverage to ensure a maximum amount of exposure. Pending coverage is shaded. Media Outlet Product Coverage Type Media Type
Mevio- Rock and Roll Geek Sports Case with Strap Mount Review Web
The Matthew Bronson Show Sports Case with Strap Mount Review Web
iPhone Life Germany
Power Dock Pro Flex, Universal Tablet Cup Holder Mount, Universal Tablet Headrest Mount Review Print
EdMar Communications SportCase with Belt Clip (black) Review Print
Trucking Media / Overdrive Magazine Tablet Window Mount, Mi-T Grip Review Print
DailyTekk SportCase with Belt Clip (black) Review Web
Minneapolis/St. Paul Business Journal CES Products Spotlight Print
Thrillist CES Auto Products Spotlight Web
Appletell Tablet Window Mount, Mi-T Grip Spotlight Web
Monday Magazine Mi-T Grip Review Print
Bicycling Magazine Sports Case with Strap Mount Review Print
The Morning Call Sport Cases Review Print
Gaming Shogun Tablet Window Mount, Mi-T Grip Review Web
AppleTell Mi-T Grip Review Web
The Celebrity Café Sport Case with Strap Mount (three units) Giveaway Web
Android Guys Sports Case with Strap Mount Review Web
The Hacker's Paradise Universal Golf & GPS Mount Review Web
Maine Line Today Universal Golf & GPS Mount Spotlight Print
Gadget Girl Universal Golf & GPS Mount Review Web
iPhone Life Universal Golf & GPS Mount Review Web
All Things Cruise Universal Golf & GPS Mount Review Web
AndroidSpin Universal Tablet Headrest Mount, iTilt Review Web
Campus Talk Sport Case with Belt Clip Review Print
CBS College Station Sports Case with Strap Mount Review TV
ABC Providence Sports Case with Strap Mount Review TV
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NBC Birmingham Sports Case with Strap Mount Review TV
CW Sacramento Sports Case with Strap Mount Review TV
ABC Reno Sports Case with Strap Mount Review TV
Tech Investor News Sports Cases Spotlight Web
Gear Diary Sports Cases Spotlight Web
Mobile Electronics Magazine Sports Cases Spotlight Web
Gizmo Report Sports Cases Spotlight Web
Technology Tell Tablet Window Mount, Mi-T Grip Spotlight Web
Gaming Shogun Tablet Window Mount, Mi-T Grip Spotlight Web
Apple Daily Report Sports Cases Spotlight Web
Paramus Post Sports Cases Spotlight Web
Ben Oaks Sports Cases Spotlight Web
Cult of Android Tablet Window Mount, Mi-T Grip Spotlight Web
TMC Net Tablet Window Mount, Mi-T Grip Spotlight Web
Paramus Post Tablet Window Mount, Mi-T Grip Spotlight Web
Electronista Tablet Window Mount, Mi-T Grip Spotlight Web
Apple Daily Report Tablet Window Mount, Mi-T Grip Spotlight Web
Gear Diary Tablet Window Mount, Mi-T Grip Spotlight Web
Ben Oaks Tablet Window Mount, Mi-T Grip Spotlight Web
Computerworld Mi-T Grip Spotlight Web
Macworld Mi-T Grip Spotlight Web
BND Smuggler Spotlight Web
News Observer Smuggler Spotlight Web
Ledger Enquirer Smuggler Spotlight Web
Anchorage Daily News Smuggler Spotlight Web
Idaho Statesman Smuggler Spotlight Web
Macon Smuggler Spotlight Web
Herlad Online Smuggler Spotlight Web
San Luis Obispo Smuggler Spotlight Web
Examiner Smuggler Spotlight Web
Bellingham Herald Smuggler Spotlight Web
News Observer Smuggler Spotlight Web
Travelin' Tales Smuggler Spotlight Web
Lansing State Journal Smuggler Spotlight Web
Aving Tablet Window Mount, Mi-T Grip Spotlight Web
Appmodo Tablet Window Mount, Mi-T Grip Spotlight Web
Tri-City Herald Tablet Window Mount, Mi-T Grip Spotlight Web
Twin Cities Tablet Window Mount, Mi-T Grip Spotlight Web
Twin Cities Business Tablet Window Mount, Mi-T Grip Spotlight Web
TMC Net Tablet Window Mount, Mi-T Grip Spotlight Web
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TMC Net (2) Tablet Window Mount, Mi-T Grip Spotlight Web
Tech Hive Tablet Window Mount, Mi-T Grip Spotlight Web
Computerworld Tablet Window Mount, Mi-T Grip Spotlight Web
IT News Tablet Window Mount, Mi-T Grip Spotlight Web
PC Advisor Tablet Window Mount, Mi-T Grip Spotlight Web
Macworld Tablet Window Mount, Mi-T Grip Spotlight Web
10Best Mushroom GreenZero Review Web
Earth Techling Mushroom GreenZero Spotlight Web
CES Web Mushroom GreenZero Spotlight Web
Thrillist Cradle-iT Dash Mount Spotlight Web
Thrillist Nation Cradle-iT Dash Mount Spotlight Web
Thrillist New York Cradle-iT Dash Mount Spotlight Web
Thrillist San Francisco Cradle-iT Dash Mount Spotlight Web
New Straits Times Mushroom GreenZero Spotlight Web