montreal tea & coffee together! sharing one cup welcome to tea & coffee regional updates and...
TRANSCRIPT
MONTREALTEA & COFFEE
TOGETHER!SHARING ONE CUP
WELCOMETo
Tea & Coffee Regional Updatesand the SIAL 2005 Exhibition
AGENDA
• Brief Association Updates-CAC/TAC
• NPD Presentation– Jim Robinson
• Coffee from Jamaica– Patrick Sibblies
• Questions
The CanadianThe Canadian
Coffee MarketCoffee Market
Net ImportsNet Imports 1995-2004
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Net Import
Volume Green Imports by Country
0.00
5,000,000.00
10,000,000.00
15,000,000.00
20,000,000.00
25,000,000.00
*
Key Green Country Suppliers
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
Country
Kilo
s
Grocery Sector
• Nielsen Data $$ $$% Vol. %
• R & G $355 m +3% +2%
• Decaf R&G $32.5 m +2% Flat
• Instant $123 m -4% -4%
• Decaf Inst. $15.5 m -10% -11%
Key Coffee Issues
• Pricing / (Sustainability)
• Pods, Packs & Potential Premiums
• Portability / Accessibility
• Premium Category (A Plus)
COFFEE FUTURES - NY EXCHANGEJANUARY - DECEMBER 2004
0
0.2
0.4
0.6
0.8
1
1.2
Jan.5/04
Feb.12/04
Mar.18/04
Apr.22/04
May26/04
July1/04
August5/04
Sept.15/04
Oct.20/04
Nov.23/04
Dec.30/04
U.S
. DO
LL
AR
S
Pricing!Pricing!
Dramatic Change From Recent Past
Pods, Packs andPods, Packs andPossible PremiumsPossible Premiums
PortabilityPortability
Premium Areas Growing
• Both Within Grocery and Foodservice Premium Products Are Experiencing the Strongest Growth----Driving Any Real Volume Growth Within At Home Sector and Creating Significant Dollar Growth in Away From Home Sector……..
Regulatory Issues
• Regulators Taking Some Form of Bureaucratic Viagara
• Many Issues Shared By Coffee and Tea—and Others Unique to One
• Share Advocacy and Information When Helpful –Often Sector With the Most at Stake Takes the Lead
LEADING TEA ADVOCATE
MEDIUM Priority HIGH Priority
LOW Priority
PESTICIDEMRL’S
Health &Safety Act
MANDATORY NUTRITIONLABELLING
Healthy Living
Fortification
HIGHLIGHTEDINGREDIENTS
Stewardship Ontario
Codex
WHO report
NHP’s
Product SpecificHealth Claims
CBSA-CFIA
Generic Health Claim
Caffeine Labelling
REGULATORY & ENVIRONMENT ISSUES for COFFEE
MEDIUM Priority HIGH Priority
LOW Priority On the Radar
PesticideM.R.L.’s
Social ActivismFair Trade/Oxfam
MANDATORY NUTRITIONLABELLING
Healthy Living
Ochratoxin A
HIGHLIGHTEDINGREDIENTS
Acrylamide
Canada’s Food Guide
Organic Standards
C.E.P.A.Product SpecificHealth Claims
C.B.S.A.
Decaf Solvents
Caffeine Labelling
Maintaining a LevelPlaying Field
“Import”StandardsFuran
“Green” Procurement
“Health”
G.I.P.
Key Regulatory Challenges
• C&T – Cementing MNL Victory• C&T -- “Bulk’ Import Labelling• C&T – Highlighted Ingredients and Flavours• T – Pesticide M.R.L.’s• T – Natural Health Products• C – Acrylamide• C – Decaf Solvents• C – Organic Standards
Tea ImportsTea Imports
13.7
16.9 17.318.6 18.3 19.3 19.4
20.918.8
1996 1998 2000 2002 2004
0
5
10
15
20
25
1998 1999 2000 2001 2002 2003 2004
Green Tea
Black Tea
Tea ImportsTea Imports
Tea ImportsTea Imports2004 Imports by Format (000 kg)
38.3%
11.9%
48.5%
Bags
Loose
Bulk
Tea ImportsTea Imports
2004 Tea Imports by Type (000 kg)
19.1%
74.8%
6.2%
GreenBlackDecaff
0
1020
3040
506070
8090
100
2001 2002 2003 2004
Regular Tea Bags
Specialty Tea
Green
Herbal
Flavoured Decaf
Unspecified SpecialtyTea
Tea SalesTea Sales
02468
101214161820
1997 2000 2001 2002 2003 2004
Green Tea SalesGreen Tea Sales
Tea SalesTea Sales
0
1020
304050
6070
8090
100
National West East Ontario Quebec
Regular Bags2003Regular Bags2004Specialty Tea2003Specialty Tea2004
Tea Sales - QuebecTea Sales - Quebec
0
2
4
6
8
10
12
14
16
2004
Total RegularTea BagsTotal SpecialtyTeaGreen Tea
Herbal Tea
Flavoured incl.DecafUnspecifiedSpeacialty Tea
0
5
10
15
20
25
30
35
40
45
2004
Total RegularTea BagsTotal SpecialtyTeaGreen Tea
Herbal Tea
Flavoured incl.DecafUnspecifiedSpeacialty Tea
Tea Sales - OntarioTea Sales - Ontario
0
2
4
6
8
10
12
14
2004
Total RegularTea BagsTotal SpecialtyTeaGreen Tea
Herbal Tea
Flavoured incl.DecafUnspecifiedSpeacialty Tea
Tea Sales - MaritimesTea Sales - Maritimes
0
5
10
15
20
25
30
35
2004
Total RegularTea BagsTotal SpecialtyTeaGreen Tea
Herbal Tea
Flavoured incl.DecafUnspecifiedSpeacialty Tea
Tea Sales – Western Tea Sales – Western CanadaCanada
To provide proactive leadership on behalf of all members in the areas of advocacy, generic promotion, and education to ensure the long-term viability of the industry.
TAC MissionTAC Mission
Toronto Tea Briefing – May 5, 2005
Canada’s Tea Industry 13th Annual Fall Conference
“Steeped in Success!”
September 14 & 15, Deerhurst Resort, Huntsville, Ontario
www.tea.ca
Upcoming Events
COFFEE AND HEALTHPOSITIVE IMPACTS
Anti-oxidant properties –with implied positive impacts in terms of cancer prevention, positive impact on Coronary Heart Disease –parallels these properties of phytochemicals found in other vegetable and plant products such as tea Anti-depressant effect, mood elevator –connected to reduced risk for suicide Risk reduction for cirrhosis of the liver / liver disease Reduced risk for gallstone disease / gallstone formation Protects against / reduces risk for kidney stones / kidney stone disease Reduced risk for developing Parkinson’s disease Reduced risk for developing Type II Diabetes (this developed only months after coffee had been suggested as a potential contributor to diabetes risk and is indicative of how quickly the “best science” can move on the wellness spectrum Improves attention and concentration (and test scores) a physiological outcome if not a health benefit directly Positive impact on asthma –coffee functions as a bronchdilator Lowered risk for developing colo-rectal cancer Boosts metabolism –in effect a “thinning / diet impact” Reduced risk for death from a coronary heart attack (if heart incident occurs) Reduces dental scaries , in effect reduces cavities