Mood Boards

The images are based around families and children for the first product idea. This may attract the target audience as it can relate to them. I have also included an image of a homeless child that plays with the audiences’ emotions but is not too depressing.The images are also very bright and eye catching.

I have decided to include bright colours in this product again to catch the eye of the audience and draw them into the product .I also like these colours because they represent a happy tone and most of them are primary colours which are associated with children

Audience: Families

The fonts I have chosen are very simple and clear to read for the age range of my audience.They are also quite fun for the younger age of the target audience.

Audience: General public

The fonts I have chosen for this product idea are very simple and easy to read,this allows my target audience to be able to read it quickly and understand the message.The fonts are also quite bold to capture the attention of the audience and again to make it stand out and make it easy to read.

These images are communicating with the audience showing them what it is like to be homeless and giving them a sense of connection between them and the charity.I have attempted to avoid very distressing images but wanted to use sad images to play with the audiences emotions.

The colours again are very simple and depressing to tie in with the theme of this idea, I want to allow the audience to understand what a homeless persons life consists of.Also these colours reflect sadness and depression which is what most homeless people are feeling.

Audience: Hosts and volunteers

These fonts are very clear and simple to make it easy for the audience to red.It also has a fun aspect to it to insure that it welcomes the volunteers.

I have decided to use bold fun colours for this design idea because I need to make sure that the audience feel relaxed and invited into the product and the charity, the colours also appeal to younger volunteers and are eye catching.

The images represent happiness and helping, they show people who are already hosts and volunteers and also show events such as charity runs.I have aimed to use bright and welcoming images to avoid people from becoming hosts or volunteers.

Audience: Teenagers

These images have been chosen to put across the serious and distressing messages.I have also made sure that the images are of young people and teenagers so that the target audience can connect with them.

I want to use dark and depressing colours to show the serious message but also bright and relaxing colours to ensure that the target audience feel safe and again let them know that SASH are a friendly charity.

The fonts I have chosen are similar to previous ideas in the sense that they are simple and easy to read making it easy for the audience, they are also a little bit fun to suit the young generation and let them know that SASH are a friendly charity.

I also wanted to include something that teenagers and young people may be interested in which are quotes from celebrities who are helping with charities like SASH and similar ones.

Flat Plans

Layout 1: Leaflet: Side 1

Image: Fundraisers

Text: Fundraising story

Quotes: other hosts

Cut-out

Chart and Figures

Image: Host

Text: Hosts experience

Layout 1: Leaflet: Side 2

Cut-out

Text: Volunteer

Text: Fundraise

Text: Donate

For general enquiries or to ask about volunteering please call 01904 652043If you are calling for Nightstop, please call 01904 659610. This line is open 9.00-4.30 Monday to Thursday and 9.00-4.00 on Friday.

or email info@sash-uk.org.ukVisit us at: The Spurriergate Centre,Spurriergate York, YO1 9QR

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Front:

SASH

PreventingYouthHomelessnessTogether

Image: Homeless Individual

Image: Homeless Individual

Text: Homeless experience. How SASH

helped.

Text: Homeless experience. How SASH

helped.

Layout 2: Homeless experience leaflet

Text: About SASH

SAS

HPreventingYouthHomelessnessTogether

Information about SASH

For general enquiries or to ask about volunteering please call 01904 652043If you are calling for Nightstop, please call 01904 659610. This line is open 9.00-4.30 Monday to Thursday and 9.00-4.00 on Friday.

Front:

Back:Layout 3: Business Card