Poster Idea Generation

Mood Board 1

• This first mood board is for a healthy foods poster. I have gathered images to generate a mood board of a large variety, and to give me some inspiration.

• This poster idea would consist of having foods which are healthy & information about eating healthy.

• I would focus on making the poster appeal to teenagers as that is the audience age range that eat unhealthily. I would use this poster to promote being healthy & try to persuade teenagers & older people in my audience to eat healthier and stay healthier.

• I can do this by using relatively similar colours to other existing products, & foods which are healthy to give a better visual representation of my chosen issue.

• I could also produce this poster in a positive, bright manner to represent that when you eat healthy you feel better & ‘brighter’ as a person yourself.

Mood Board 1

• The second mood board is for exercising & doing healthy amounts at a time. For this, I have gathered a moodboard filled with images which consider exercise & eating healthy.

• This poster idea would consist of having people who are exercising such as walking, running, gym, cycling, weight lifting, anything which is healthy for them, and I would contain information in the poster relating to exercise and healthy eating.

• I would focus on making the poster appeal to teenagers as they are the majority of my audience where this type of poster would appeal to them the best. I would also try to make it appeal to older people in my audience, as this would then target all of my audience.

• I can do this by using relatively similar styles and colours to existing products, & use images which would represent my chosen issue.

• I could also produce this poster in a positive or a negative way. Depending how I create the poster, I could add effects which can be positive and appeal to the audience, or negative effects and make them understand how serious doing this is instead of not doing anything.

Mind map for poster ideas

Mind map• I have created a mind map to help with my idea generation for my poster idea. I

have created to initial ideas within this mind map which both branch off with questions & answers for them to get the best possible insight on how I can create the poster.

• My first initial idea branches off to the right, and it is ‘healthy eating’. In this idea, I would aim for my product to appeal to teenagers but also to older adults as well. I would like bright, vibrant colours to be used so that they stand out and relate to the topic itself. I would consider using images of healthy foods & including information on healthy foods and diets that people can try. I would try to keep the poster simplistic to not confuse my audience, and I would approach the matter with a positive effect.

• My second idea branches off to the left. This idea would be for ‘exercise’. I would make the product appeal for teenagers mainly but older adults as well as exercise is key for everyone. I would make sure I target a mixture of both. I would use bright colours which relate to exercising activities, and try to keep them simplistic for my audience. I would also include information on these activities and gyms for anybody who would like to try these out, and I would include images which relate to both of these. I would come at the issue with a positive approach and keeping it simple to have a positive effect.

Mind map 2• My mind map for my other ideas are to have a different approach. Instead of

doing healthy food, I can target unhealthy foods, and explain what they do to you. I could use facts and figures to help support why they should stop eating unhealthy foods, and change to healthy foods instead. I can approach in a positive or negative way, negative being better as I can make it reflect upon how bad unhealthy food is. Using dark colours within the poster would also further support it.

• My other idea was doing a poster which consists of signs, such as things like chest pains for example, in a road sign. This could then continue with different symptoms and at the end tell them to improve their eating or to change altogether. I can also approach this positively or negatively as both ways would suit the poster depending what I include such as image wise and symptom wise. I would also add details about the symptoms and give them information in the poster of helpful websites which could be of use to them.