moosylvania | a selection of case studies
TRANSCRIPT
MOOSE CASE STUDIESSubhead Information Here
BRANDING • DIGITAL • EXPERIENTIAL
MOOSYLVANIA.A SELECTION OF CASE STUDIES
For more case studies, visit MooseCaseScenarios.com
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BACARDÍ OAKHEART GREAT URBAN RACE
Give consumers a reason—and opportunity—to try
Bacardí OakHeart, while building brand awareness
and engagement on a national scale.
CHALLENGE
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Bacardí OakHeart customers live in the moment,
choosing experiences that let them be social
while engaging their competitive spirit. Always
connected, they use the Internet to help them
interact with friends and stay up-to-speed on the
latest entertainment, tech and ideas.
INSIGHT
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Partner with Great Urban Race and leverage its
adventure platform to engage Bacardí OakHeart’s
target consumer in real-life challenges that relate to
the brand’s credentials, while introducing them to the
beverage through samples, drink specials, etc.
Extend the strategy to digital and social channels,
inviting consumers to vote for GUR content and
compete in various weekly challenges.
Recruit new drinkers and encourage GUR participation
through on-premise events and off-premise displays.
STRATEGY
346,37713,000
72,873TOTAL VISITS
WEEKLY CHALLENGE SWEEPSTAKES ENTRIES
SOCIAL REFERRALSRESULT
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ATLANTIC AVIATION BRAND WEBSITE
Align the premium, service-oriented image the brand
enjoys offline among key stakeholders with the
brand’s online experience.
CHALLENGE
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Atlantic Aviation customers truly value the personal service and
attention to detail they receive at each of Atlantic’s locations. And
while they don’t want to give that up, they lead very spontaneous,
on-the-go lifestyles, and appreciate access to turnkey resources.
INSIGHT
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Build a responsive website that reflects the core
credentials of Atlantic Aviation and further differentiates
it from competitive fixed base operations.
Refine the visual identity to emphasize Atlantic’s
biggest asset: its people.
Extend the “customer first” attitude to the website
with a user-specific interface that is linked to customer
profiles and awards accounts.
STRATEGY
314%LIFT IN REFERRAL SITE TRAFFIC
202%LIFT IN ORGANIC SEARCH TRAFFIC
85%LIFT IN SITE VISITS. 155% LIFT FROM MOBILE & TABLETSRES
ULTS
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ENTERPRISE CARSHARE EXPERIENTIAL
CHALLENGEDevelop a two-year experiential street team program in key cities to
support the launch of Enterprise CarShare, deliver on new member
acquisition goals and increase awareness and utilization of CarShare.
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Our target consumers are living and working in
urban environments and depend on access to
reliable transportation to meet their professional
and social needs. Consumers are willing to
experiment with different transportation options,
including car sharing providers.
INSIGHT
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Assemble mobile teams of market managers and brand
ambassadors to engage and educate consumers in the
community and drive member acquisition.
Target high-traffic locations and neighborhoods through
localized sign-up incentives as well as happy hours, parties
and appreciation activities.
Create a branded presence at large community events to
engage people by the thousands with interactive games
and giveaways.
Develop a customized online event management and analytics
tool to monitor and adapt to program growth.
STRATEGY
67,000100
BRAND AMBASSADORSIN 6 MARKETS
12,000NEW MEMBER APPLICATIONSRES
ULTS
CUSTOM EVENTS