CBS WENT “MOOYAH STYLE”

PRESENTED TO: MOOYAH

PRESENTED BY: CBS RADIO

To persuade women 25-45 to dine in a Mooyah location July 22-August 4th.

marketing objective:

“Mooyah style”Mooyah is giving away a free burger with the purchase of fries and a drink.

Now YOU (Mooyah) can customize how you want it delivered to your guests! Simply choose what you want from our menu below!

ONLINE

1FAMILY HOUR

LADIES LUNCH

2 3

KVIL and KJKK will hide a Mooyah burger on their websites. Guests (listeners) will be invited to find the burger and click on it to get the coupon for a free burger with purchase of fries and a drink.

Guests will be invited for “Family Hour” every Monday at 5:37 pm on KVIL and 6:03 pm on JACK. During this hour, families will be treated to a free burger with purchase of fries and a drink.

Guests will be invited for “Ladies Lunch” every Wednesday at 12:37 pm on KVIL and 12:03 pm on JACK. During this hour, ladies will be treated to a free burger with purchase of fries and drink.

Listen for the “MOO” on air to get the code word for a free burger with fries and drink.

MOO4

WHY KVIL AND JACK?

JUST KVIL. JUST JACK. JUST BETTER.

MOOYAH RECEIVES:KVIL and KJKK

ONSITE

ON AIR

ONLINETOTAL

INVESTMENT

$25,000

• (4) 2- hour station appearances at TBD Mooyah locations

• (60) :15 promotional mentions• (60) :30 commercials-M-F 6a-7p• (48) :30 commercials M-SU 6a-12m• (40) :30 Commercials M-SU 5a-5a• (27) :30 M-SU 6a-8p

• 4 station takeovers• (80) :30 streaming

Commercials