Moradabad Numaish

23rd May – 23rd June, 2008

Company Bagh, Moradabad

Snapshot

Numaish, or Moradabad Krishi Pradarshini is a fair organized by District Krishi Development & Cultural Pradarshini Department

Annual affair – the set-up of Nauchandi moves from Meerut to Moradabad to Aligarh and Agra

Mela is in the heart of Moradabad in Company Bagh Timings – 7 pm to post mid-night The largest fair in the area with the official turn-out

of 25,000 – 30,000 people per day (as per govt. published figures)

Mela highlights

Food – from all over the UP Specialities from all small cities in UP and

surrounding states – brassware from Morababad, Glass from Faizabad, handicrafts from other cities, Chikan from Lucknow etc

Rides of all possible sizes Maut ka kuan A stage on one side with orchestra bands, dancers,

mimics All the elements that make a rural / small-city mela

Participation deal 8 stalls of 8 X 8 given to us FOC, as we provide

them 2 performing artists (at least 1 from Challenge’07)

The 8-stall unit can be branded into “Zee TV ki dhoom”

One month event – we start our activity only from Day-11, so 20-days of activity (the branding will be on from day-1)

The total cost of the activity : Rs. 5 Lac, artists cost extra

Approx 2 Lac non-duplicate footfalls over 20 days, so average cost per contact will be around Rs. 2.5

Activities inside the Zone Division of the stall space into smaller zones, branded with Zee TV

programs Controlled by one male emcee and 10 promoters (security to be

provided by the vendor and local authorities) Separate games in these sub-stalls

Box pyramid (throw ball and break) – can have Zee vamps’ and villans’ pics on the boxes

Ring Throw – the goodies can be our own merchandise Picture cutouts of Zee artists Dulhann Mehndi Stall Jyotish Stall – exclusively for women

Tambola branded with Zee icons Singing competition Aladdin Magic Show

Promotion of this activity

Newspaper inserts / stickers on front page Regular announcements in the mela itself Local tempo-announcements (recorded)

Some pictures…

The ESBE event

Thanks