moray workshop v3
TRANSCRIPT
Social Media and Tourism Advisors
Make more money out of the internet.
David Sim
Rene Looper
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
This is us:
David Sim
Who are you?
What / Why Social Media?
• Because we WANT to engage with our customers.
– What is the ROI of your phone?
– Zappos
• Get your customers to tell their stories about you
• Maximise marketing returns
• Reduce reliance on Google
• Be the first to know: threats and opportunities
• Socialnomics Video
Social Media is like teen sex
Everyone wants to do itNo one knows how
When it's finally done there is surprise it's not better
Avinash KaushikAnalytics Evangalist, Google
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
Google tools:
Alerts
Analytics
Maps
Other SEO tips
Dashboard
Add url
Webmaster tools
Ads
0
500
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3500
1 4 7
10
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28
31
34
Pages Visitors for the last 34 weeks
Page views
Visitors
This table shows the most viewed pages.Most popular pages
1 Home 12378 33%
2 Accommodation 6436 17%
3 Prices 5433 14%
4 Breaks 3305 9%
5 Location 2794 7%
6 News 2369 6%
7 Links 1845 5%
8 Hosts 1338 4%
9 Surroundings 1292 3%
10 Jobs 513 1%
37703 100%
This table shows the number of page views per country of origin of the visitor.
1 United Kingdom 24845 72%2 Netherlands, The 3122 9%3 United States 2763 8%4 Canada 613 2%5 Germany 541 2%6 Belgium 318 1%7 Sweden 312 1%8 Australia 287 1%9 France 262 1%
10 Switzerland 217 1%11 Norway 213 1%12 Italy 179 1% UK 72%13 Spain 163 0% Europe 15%14 Ireland 141 0% North & South America 10%15 Austria 134 0% Scandinavia 2%16 Poland 128 0% Australia/ New Zealand 1%17 Denmark 106 0% Asia 0%18 Japan 102 0% Africa 0%19 India 51 0% 100%20 Finland 46 0%21 Sudan 38 0%22 Russia 35 0%23 Lithuania 33 0%24 Greece 32 0%25 South Africa 31 0%
34712 100%
This table shows the number of visitors that have used a search engine to find your website.Search engines
1 www.google.co.uk 1523 61%2 www.google.com 383 15%3 search.msn.co.uk 176 7%4 aolsearch.aol.co.uk 130 5%5 uk.search.yahoo.com 112 4%6 www.google.nl 77 3%7 search.yahoo.com 28 1%8 search.ntlworld.com 24 1%9 search.msn.com 23 1%
10 www.google.ca 17 1%2493 100%
Add URL
This table shows the websites which contain links that visitors used to enter your website.Websites
1 www.google.co.uk 7162 www.clunybankhotel.co.uk 5643 www.forresweb.net 2804 cgi.ebay.co.uk 2135 www.scotland-hotels.com 1796 www.findhornbay.info 1557 www.google.com 1388 www.forres-net.co.uk 1199 search.msn.co.uk 94
10 www.nltraveller.nl 7611 www.maltwhiskytrail.com 7312 aolsearch.aol.co.uk 7013 www.chefsinscotland.co.uk 6314 uk.search.yahoo.com 5215 www.undiscoveredscotland.co.uk 4716 www.4hotels.co.uk 3317 www.prikpagina.nl 3118 www.google.nl 3019 www.kinloss-raf.co.uk 3020 search.visitscotland.com 2421 www.golf-grampian.com 2122 uk.my.yahoo.com 1923 www.smoothhound.co.uk 1824 www.smiledesign.co.uk 1825 search.msn.com 16
Other 345Total 3424
Free
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£195FreeFreeFree
£175£75
Free£195
FreeFree
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
Google tools:
Alerts
Analytics
Maps
Other SEO tips
Dashboard
Add url
Webmaster tools
Ads
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
Tripadvisor:
Some facts:
Founded in 2000
30 million unique visitors per month....
20 million reviews of hotels, B&B's etc..
64% of travellers read reviews....
38% read professional reviews
Average score is 3.74 (out of 5)
Tripadvisor:
Reviews
How to:
manage reviews respond to reviews get more reviews add reviews to web site get notified of new reviews
Lunch!
Social Media or Web 2.0 is people having conversations online
14% vs 78%
Thank you!
David and Rene
4TM Social Media for Business
www.4tm-services.com
