more, better, faster! agile design for fun & profit

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Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit More, Be tt er, Fa s er! A g ile Desi g n for Fun & Pro i t For the backchannel: # uxambf & @MattBalara All links at: http://delicious.com/mbalara/mbf Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

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We UX designers waste far too much time and money creating deliverables for the bin, and not nearly enough time iterating our ideas until they rock. Maybe if we take a page from the agile software development book, we can do more both better & faster?

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Page 1: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

More, Better, Faser!Agile Design for Fun & Proit

For the backchannel:#uxambf & @MattBalara

All links at:http://delicious.com/mbalara/mbf

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Page 2: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Publishing

Page 3: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Publishing Gardeningvs.

flic.kr/p/cq2dU flic.kr/p/rdLU

Page 4: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Page 5: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Graphic

Interface

Interacion

User Experience

Page 6: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Buzzword bullshit alarm!

“Agile”flic.kr/p/5Vy88o

Page 7: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

#0 Agile.What is it?

Page 8: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Buzzword bullshit alarm!

http://agilemanifesto.org

Page 9: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Individuals & interacionsover processes & tools

Page 10: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Working softwareover comprehensive documentation

Page 11: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Cusomer collaboration over contract negotiation

Page 12: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Reponding to changeover following a plan

Page 13: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

#1 Businessas usual.The wall & the waterfall.

Page 14: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

flic.kr/p/hasWoflic.kr/p/4AwkmY

Page 15: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

flic.kr/p/hasWoflic.kr/p/4AwkmY

Page 16: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

flic.kr/p/hasWoflic.kr/p/4AwkmY

Page 17: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Did he really just use a flame effect?

flic.kr/p/hasWoflic.kr/p/4AwkmY

Page 18: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

scope

design

build

test

The waterfall

Page 19: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

scope

design

build

test

The waterfall & the wall

Page 20: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

scope

design

build

test

The waterfall & the wall

Everything must be perfect by the time you hit the wall here

Anyone who tells you it will be is lying.

Page 21: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Plans never cover everything.

You can’t know what works without a product that works.

Late changes cost too much.

Waterfall bad

Page 22: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Design,Rinse,Repeat.

#2

Round & round we go!

Page 23: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Washing machine good

Page 24: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Washing machine good

Did he really just use a spin effect?

Page 25: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

“Waterfall Bad, Washing Machine Good” — Leisa Reichelt

http://sn.im/waterfallbad

Page 26: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

“Adapting Usability Investigations for Agile User-centered Design”Journal of Usability Studies, May 2007— Desirée Sy

http://sn.im/agileucd

Page 27: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Thinking it.#3

Page 28: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Illustration by Kevin Cornell

http://www.alistapart.com/articles/gettingrealaboutagiledesign/http://www.bearskinrug.co.uk/

Page 29: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

“Designers must let go of perfection to produce rapid, iterative work: “90% right” solutions are par for the course for Agile. This can be counterintuitive, but for better or worse, Agile prioritizes the timeline over virtuosity. Certainly it makes designing to impress other designers harder. No great loss.”

“Getting Real About Agile Design”, A List Apart— Cennydd Bowles

http://www.alistapart.com/articles/gettingrealaboutagiledesign/

Page 30: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Small is enough.flic.kr/p/5SPkNB

Page 31: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 Scribble Your Way to Success

Don’tfetishise your deliverables.flic.kr/p/3KpKSS

Page 32: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Let go of control.flic.kr/p/4AvQC4

Page 33: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Discover, don’t prove.flic.kr/p/DzE8o

Page 34: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Doing it.#3

Page 35: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Diagram by Leah Buley

http://sn.im/rk4se

Page 36: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

flic.kr/p/6Koo4i

Iteration zero.

Page 37: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Sketch too much.

Page 38: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

“Sketchboards: Discover Better + Faster UX Solutions” — Brandon Schauer & Leah Buley, Adaptive Path

http://sn.im/sketchboards

Page 39: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Deliver prototypes.flic.kr/p/CBNN3

Page 40: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Get your users together.flic.kr/p/WtJr3

Page 41: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Tes like a guerilla.silverbackapp.com

Page 42: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

“Insead of freaking out about consraints, embrace them. Let them guide you. Consraints drive innovation and force focus. Insead of trying to remove them, use them to your advantage.”

“Getting Real”— 37 Signals

http://gettingreal.37signals.com/

Embrace consraints

Page 43: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

$elling it.#4

Page 44: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Waterfalling over?“... 32% of all projects succeeding which are delivered on time, on budget, with required features and functions ... 44% were challenged which are late, over budget ... 24% failed which are cancelled prior to completion or delivered and never used.”

“The CHAOS Report”— The Standish Group

http://sn.im/chaos09

Page 45: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Time-to-market.

Page 46: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

“You can very easily end up with the wrong thing, and then spend a whole bunch of time and money changing everything around so that it’s right - and you’re changing things at the most difficult (read: most expensive) time to be changing things!”

“dConstruct - Questions on Agile UCD” — Leisa Reichelt

http://sn.im/agileucdq

Cos of change?

Page 47: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

But I

can’t!

Page 48: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Sounds nice, but it’s not

realisic!

Page 49: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

My client would never

let me!

Page 50: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

My boss would never

let me!

Page 51: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

My mum would never

let me!

Page 52: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

This is jus all a big

dream!

Page 53: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Do it in sealth mode.flic.kr/p/4YoCD6

Page 54: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Or badasssealth mode.flic.kr/p/81Sio

Page 55: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

But don’t bite off too much.flic.kr/p/oSXMY

Page 56: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

But don’t bite off too much.flic.kr/p/oSXMY

What’s with all the cute animals?

Page 57: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

A littlecase sudy.#5

Page 58: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Page 59: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

flic.kr/p/6stYXy

It sarted with a wreck.

Page 60: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Page 61: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

1. Give the consumers what they want.

2. Provide brand-insight to consumers.

3. Support regional flexibility.

Goals

Page 62: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Page 63: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Page 64: More, Better, Faster! Agile Design for Fun & Profit
Page 65: More, Better, Faster! Agile Design for Fun & Profit
Page 66: More, Better, Faster! Agile Design for Fun & Profit
Page 67: More, Better, Faster! Agile Design for Fun & Profit
Page 68: More, Better, Faster! Agile Design for Fun & Profit
Page 69: More, Better, Faster! Agile Design for Fun & Profit
Page 70: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Clear goals made agreement easier.

Involved client had feeling of ownership.

Screens in less than @c the time.

What went right?

Page 71: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Little effort was made to find out what the consumers actually wanted.

“The wall” was still in place.

What went wrong?

Page 72: More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Thank you!

This amazing Parkour video:http://www.youtube.com/watch?v=da0aoMnS99k

Questions?

Matt Balara Freelance Designer

Web mattbalara.comEmail [email protected] @MattBalara