Global Presentation Template

MoreContent in Less Time

Sheila Scarborough Tourism Currents

What We'll Talk About

Why content matters

Make more content in less time

Take one idea

Create content from it

Publish in different places

Make your content easy to share

Who Cares About Content?

Content: gets attention

Content: helps people find you

Google likes it

Content: is shared

Hello....that's word of mouth!

Content: tells people why they should visit you

How does content help people find you?

When people share online content about you, that's word of mouth marketing.

The secret to making more content in less time....

Take one idea, share it in many places.

Photos + Music = Animoto Video

Everything is Content

Spotlight small details (soda straw view)

Photo + 3 sentences = content

Video + 3 sentences = content

Audio clip + 3 sentences = content

Other: tweets, Facebook Page posts, Instagram & Flickr photos, LinkedIn updates, Foursquare checkins, livestreaming, Delicious links, Vine

Your visitor/customer FAQs = content.

They are also powerful SEO (Search Engine Optimization) making you easier to find on Google, Bing, etc.

Make your content shareable....

.which connects it to the rest of the social web.

That's how people will find it, and then find YOU.

LinkTag@

Want people to be interested & engaged?

Talk with them!

Once you get people somewhere,what do you want them to DO?

Thanks very much

Sheila Scarborough@SheilaS

Tourism Currents @TourismCurrents www.tourismcurrents.com

These slides can be found here:

http://www.tourismcurrents.com/welcome-ttia-were-glad-to-see-you

@SheilaS@TourismCurrents