more european team spirit? yes we can!
TRANSCRIPT
creating cultural competence
More European team spirit?
Yes, we can !
creating cultural competence
Who am I ?
GEERT HOFSTEDEMore than 4 years4 years of co-operation withProfessor Geert Hofstede’ organisation www.itim.org.
An consultant with 3232 years experience in International negotiation
Author of book « Négociation Internationale » Will be translate into English, Italiano, Brazilaira, Nederlands & Espanol
Jean-Pierre’s book will surely help people to better understand and negotiate with customers from other cultures
creating cultural competence
ITIM International Who we are?
an international consultant group with 2525 years of experience in the field of culture and management
Over 7575 consultants in 25 countries
33 expertises areas with 44 models
550550 clients accross the world
More than 25 years25 years of co-operation withProfessor Geert Hofstede
creating cultural competence
How we are organized?
Salvador ApudUSA
Vijay JainIndiaJussara Pereira
Brazil Anna SimonettiItaly
Alex EunkyeongyuKorea
Pernilla RorsoDenmark
Paulo FinurasPortugal
Sjaak PappeNederland
Masako KatoJapan
Piotr GrykoPoland
Jean-Pierre CoeneBelgium
creating cultural competence
More European team spirit?
Let’s transcend diversities !Let’s find common elements !Let’s adapt to the modernity !
Or
Let’s recognize each other !Let’s find our mutual mindset !Let’s feel mutual empathy !
What is the best option?
Advantages : -Avoid delicate topics-Hope the benefits outweigh the disadvantages
Advantages :-Empathy leads to trust-Trust leads to harmony
creating cultural competence
practices
Symbols
Heroes
Rituals
Values
Hofstedeapproach
creating cultural competence
From light to shadow…..
Language Body language Flag Fashion (…)
Celebrities… …alive or not …real or not …arts, politics,
TV stars
Behavior“etiquette”
Ceremonial Religion
Unconscious dimensions
issued from
emotions
symbols
Heroes
Rituals
Values
creating cultural competence
6
1
2
3
4
5
Relationship to Power « PDI »
Relation to the group, Individualism« IDV »
Sources of Motivation, masculinity « MAS »
Relation to uncertainty « UAI »
Pragmatism « PRA »
Indulgence / restrain « IVR »
Hofstede method / 6 Dimensions
creating cultural competence
PDI Power Distance Index
The extend to which the less powerful members of society accept that power is distributed unequally
11
creating cultural competence
0 25 50 75 100
Power Distance Index (PDI)
35UK /GER
65 BEL
DEN 18
FIN 33
Estonia 40
HUN 82
11 Austria
France 68
NOR 31
Italy 50
Slovakia 100
The extend to which the less powerful members of society accept that power is distributed unequally
11
70 BUL
90 Romania
POR 63
57Spain
38 NED
creating cultural competence
PDI – Key Words
100750 25
Score <50Score <50Low PDILow PDIScore <50Score <50Low PDILow PDI
Score >50Score >50High PDI High PDI Score >50Score >50High PDI High PDI
Inequality minimised
Hierarchy for convenience
Change by evolution
Low dependence/InitiativeSuperiors accessible
Equal rights for all
50
Inequality accepted
Hierarchy is needed
Change by revolution
High dependence/obedienceLadder communication
Power holders privileged
11
creating cultural competence
250 50 75 100
Individualism (IDV)
35 GRE
55 Austria
67 GER
76 Italy
89 UK
PORT 27
BUL ROM 30
France SWE 71
NOR 69
NED 80
25Serbia
Collectivism :people belong to in-groups (family,clans, organization) who look after them in exchange for loyalty.
Individualism : People look after themselves andTheir immediate family only.
22
74 DEN
POL LUX 60
SPA 51
creating cultural competence
IDV : Individualism / CollectivismKey ideas
100750 25
CollectivistLow IDV
CollectivistLow IDV
IndividualistHigh IDV
IndividualistHigh IDV
50
Preference for harmony Preference for freedom
« We » consciousness « I » consciousness
Relationships before task Task before relationships
Loyalty to the group Loyalty to the family
Losing face (shame) Losing self-respect (guilt)
22
creating cultural competence
0 - 2021 - 40
41 - 60
61 - 80
81 - 100
IDV scores mapped out
creating cultural competence
0 25 50 75 100
Masculinity (MAS)
40 BUL
64 POL
66 GER
54 BEL
NOR 8
ROM 30
France SER 43
14 NED
DEN 16
GRE 57
70 Italy
Femininity :The dominant values in societyAre caring for other and qualityOf live.
Masculinity : The dominant values are achievement and success
UK 66
33
26 FIN
5 SWE
creating cultural competence
MAS MasculinityKey ideas
100750 25
Low MASLow MASFeminine Feminine countriescountries
Low MASLow MASFeminine Feminine countriescountries
High MASHigh MASMasculine Masculine countriescountries
High MASHigh MASMasculine Masculine countriescountries
50
Assertive behaviorModest behavior
Work in order to live Live in order to work
Striving for Consensus Tendency to polarise
Sympathy for the unfortunate Admiration for success
Intuition Decisiveness
Quality of life Ambition & Competition
33
creating cultural competence
0 25 50 75 100
Uncertainty avoidance (UAI)
53 NED
35 UK
65 GER
94 BEL
SWE 29
POR 99
France 86
POL 93
Italy 75
LUX 70
112 GRE
The extend to which people feel threatened by uncertainty and ambiguity and try to avoid such situations.
NOR
50
44
IRE 35
23 DEN
85 BUL
70 AUT
creating cultural competence
UAI Uncertainty avoidanceKey ideas
100750 25
Low UAILow UAILow UAILow UAI High UAIHigh UAIHigh UAIHigh UAI
Low stress & anxiety
Emotions not shown
Work hard if needed
Acceptance of dissent
Flexibility
Less need for rules
High stress & anxiety
Emotions shown
Inner urge to work hard
To disagree is threatening
Need to avoid failure
Need for laws and rules
50
44
creating cultural competence
With such a complexity, how to create team spirit?
By recognizing the diversity
Create empathy
Create trust
creating cultural competence
The BeNeLux experience in Public Sector
Let’s transcend diversities !Let’s find common elements !
Did it create any Team spirit?
1948Trade barriersMonetary dealFootball cup
creating cultural competence
Power IDV MAS Uncertainty
BEL 65 75 54 94
NET 38 80 14 53
LUX 40 60 50 70
The BeNeLux experience in Private Sector
No common identity
No common Sense ofbelonging
No commonSense of priority
creating cultural competence
Do we want more Europe or less
Europe?
The challenge is• more integration• more recognition of diversity
creating cultural competence
Positive experiences in Private Sector
Multinationals / Global projects
National / International projects
One culture only projects
creating cultural competence
The organisations who face the emotional challenge have succeeded
Subsidiarity centralisation
Sense of belongingTo new group
Create a Common identity
Sense of belongingTo inner group
Defend Local behaviours
creating cultural competence
More European spirit ?Yes, we can
…if we face the diversities !
It works !
creating cultural competence
How to call us ?Your contactJean-Pierre Coene
Mobile : 00 32 (0) 475 42 16 [email protected] circulaire 1381180Uccle, BelgiumMy blog www.cultureclash.coMon blog www.chocculturel.com
Worldwide Headquarter :
Arabiankatu 12 00560 Helsinki Finlandtel. +358 923 163 043
Web Site : www.itim.orgWeb Site : www.itim.org
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