more for less final presentation
DESCRIPTION
1st Group work Marketing ManagementTRANSCRIPT
![Page 1: More for less final presentation](https://reader036.vdocuments.net/reader036/viewer/2022062708/558c00a8d8b42af81c8b4708/html5/thumbnails/1.jpg)
Competing with Value-Based Companies
Group 7Macky * Ryan * Maritess * Macy
Marketing Management6 Aug 2010
![Page 2: More for less final presentation](https://reader036.vdocuments.net/reader036/viewer/2022062708/558c00a8d8b42af81c8b4708/html5/thumbnails/2.jpg)
Competing with Value-Based Companies
1. Why deliver more for less?
2. How do you compete?
3. Is low-cost operation right for you?
![Page 3: More for less final presentation](https://reader036.vdocuments.net/reader036/viewer/2022062708/558c00a8d8b42af81c8b4708/html5/thumbnails/3.jpg)
More for Less
![Page 4: More for less final presentation](https://reader036.vdocuments.net/reader036/viewer/2022062708/558c00a8d8b42af81c8b4708/html5/thumbnails/4.jpg)
1. Why deliver more for less?
![Page 5: More for less final presentation](https://reader036.vdocuments.net/reader036/viewer/2022062708/558c00a8d8b42af81c8b4708/html5/thumbnails/5.jpg)
2. How do you compete?
• Keep cost in line
• Differentiate
• Manage prices effectively
• Execution
![Page 6: More for less final presentation](https://reader036.vdocuments.net/reader036/viewer/2022062708/558c00a8d8b42af81c8b4708/html5/thumbnails/6.jpg)
Differentiate
areas that give other
2. How do you compete?
room to maneuver
![Page 7: More for less final presentation](https://reader036.vdocuments.net/reader036/viewer/2022062708/558c00a8d8b42af81c8b4708/html5/thumbnails/7.jpg)
Execution
• Implement effective and efficient process implementation
• focus on advertising and promotional initiatives
• may need to downplay / abandon target market
2. How do you compete?
![Page 8: More for less final presentation](https://reader036.vdocuments.net/reader036/viewer/2022062708/558c00a8d8b42af81c8b4708/html5/thumbnails/8.jpg)
3. Is low-cost operation right for you?
Companies should set this up ONLY if:a) existing businesses would be more
competitive
b) new businesses will have more advantages
![Page 9: More for less final presentation](https://reader036.vdocuments.net/reader036/viewer/2022062708/558c00a8d8b42af81c8b4708/html5/thumbnails/9.jpg)
Competing with Value-Based Companies
Importance of Differentiation and Execution
Group 7Macky * Ryan * Maritess * Macy
Marketing Management6 Aug 2010