Welcome to More.More Opportunities.

More Support. More Success.

98AWARENESS FOR OUR FLAGSHIP BRANDS

UP TO %

Source: Millward Brown Advertising Tracking Study for Comfort Inn, 2017. Millward Brown is a global marketing research firm specializing in advertising, marketing communications and brand equity research.

ASCEND HOTEL COLLECTION

The first and largest soft brand in the industry,

the Ascend Hotel Collection® is ideal for the

entrepreneurial owner yearning for freedom

yet also seeking the tools and support to be

successful on a national scale.

U P S C A L E M I D S C A L E

COMFORT

ComfortTM is our flagship brand in the

midscale category, with three product

options to fit the needs of nearly any site–

Comfort Inn, Comfort Inn & Suites and

Comfort Suites. Boasting near universal

awareness and four years of performance

gains, at the brand’s core is a commitment

to enabling the success of owners.

You should be in business for yourself, but not

by yourself. Throughout our 75+ years as a

hospitality leader much has changed, but one thing

remains steadfast: the respect we have for each

of our franchisees as a business owner, and our

commitment to enabling their profitability.

Choice offers a portfolio of well-segmented brands—

each a leader in its segment and optimized to deliver

for owners.

ASCEND COMFORT

“Choice is an industry leader in the Canadian marketplace.

With highly recognizable and regarded brands, strong

distribution channels, a Canadian-based franchise

services team and innovative strategies for today’s increasingly

complex hospitality landscape, we’re delivering more than ever

to our hotel operators.” Brian Leon

President, Choice Hotels Canada

M I D S C A L E E C O N O M Y

CLARION

The Clarion® brand allows owners to strategically

reposition a full-service property, offering proprietary,

turn key F&B solutions and prioritized amenities for

transient and group clients.

QUALITY

The iconic Quality® brand is the heart of the segment and

the leader in value, helping owners maximize the ongoing

return of an existing hotel by focusing on what matters

most to guests.

SLEEP INN

The Sleep Inn® brand is a savvy investment. With a low cost

to build and a timeless, simply stylish design, the brand is

optimized for longevity and owner efficiency.

ECONO LODGE

Econo Lodge® is a well-known economy brand that is

easy to own, easy to operate, and easy for guests to love.

RODEWAY INN

Rodeway Inn® is our budget brand offering owners the

recognition and trust of an established franchisor—yet

flexibility allowing them to run an independent business.

SLEEP INN ECONO LODGE

Capture the right guest, at the optimal rate, through

the lowest cost booking channel. In the complex,

ever-changing distribution environment, Choice helps

drive value for your business by offering the channels,

tools and resources designed to maximize your

return on investment.OMNI-CHANNEL BOOKING PLATFORMS

ChoiceHotels.ca, ChoiceHotels.com and our mobile app

are built to capture the most business at the lowest cost to

owners. Supplemented with our 24/7 Reservations & Customer

Care teams dedicated to helping guests book and answering

customer questions, our platform extends global scale to each

hotel in our system.

AWARD-WINNING LOYALTY INITIATIVES

With 36+ million members, the Choice Privileges® rewards program

is a powerful tool to help deliver repeat guests to your hotel. In

addition to fast earning and flexible point redemption, ours is the

only program offering extra perks at check-in and digital gift card

redemption. Plus, our partnerships with leading brands across

travel, retail, dining and more create a currency that is designed

to drive guest loyalty.

36MCHOICE PRIVILEGESREWARDS MEMBERS

+

184MDIGITAL VISITS

50CONTRIBUTION FROM

LOYALTY MEMBERS

UP TO %

Source: Internal Choice Hotels International and/or Choice Hotels Canada Inc. data.

Our marketing efforts and local sales tools are

designed to attract incremental guests to your

brand, region and property. Paired with integrated

search, social media and content channels,

our marketing engine is finely tuned to help

deliver owner return.

NATIONAL, REGIONAL AND LOCAL MARKETING SUPPORT

12:1 ROIO N M A R K E T I N G

S P E N D

TARGETED CORPORATE SALES EFFORTS

Each year our Global Sales team positions our portfolio of hotels to hundreds of

corporate, intermediary, association and government clients—delivering over 14.7

million room nights to properties in 2017, many of which were during the midweek.

PRICING & REVENUE OPTIMIZATION TOOLS

Our Revenue Management team and proprietary Pricing Optimization tool are

designed to help properties maximize RevPAR through real-time rate adjustment.

THIRD PARTY DISTRIBUTION RELATIONSHIPS

Tap into our preferred OTA and GDS relationships to minimize the cost for the

channels required to balance your distribution mix.

7.02BI N R E S E R V A T I O N S DELIVERED IN 2017

$

Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels in 2017

EDUCATION AND SUPPORT FROM DAY ONE

Beginning when you’re awarded a franchise, our team will work with you to prepare your hotel to open and

offer ongoing performance support. Your Franchise Performance Consultant can quickly become your greatest

champion, helping ensure you pull the right levers to maximize success for your property. Plus, Choice University,

our award-winning* education platform, offers learning that helps drive performance through personalized

learning tools.

INDUSTRY-LEADING TECHNOLOGY

Whether you’re managing your hotel from across the street, across the country or across the globe, with

choiceADVANTAGE, our cloud-based property management system, you’ll feel like you’re standing at the front desk.

Plus, Choice Edge is the industry’s only guest reservation system built in the cloud—helping to future-proof our

platform for the evolving distribution environment.

INCREASED BUYING POWER

You can leverage our purchasing power to benefit your individual property, opening up preferred pricing across

hundreds of vendors. And, with our Qualified Vendor program, it’s easy to identify which products and services are

within brand standard for your hotel.

Tap into our bench of industry experts—

that’s what we’re here for. We’ve taken

our teams’ collective knowledge of hotel

operations, technology, service and

leadership, and developed the tools and

resources our owners use every day

to help run their businesses.

*Source: Training Magazine 2015 Top 125 Winner

Welcome to More.

ChoiceHotelsDevelopment.ca905.206.7316

Find out how Choice Hotels gives you more:

ChoiceHotelsDevelopment.ca905.206.7316

CHC-WTM-BROCH-18

©2018 Choice Hotels Canada Inc. All rights reserved.

Unless otherwise noted, all figures and statistics in this document are internal Choice Hotels International Inc. and/or Choice Hotels Canada Inc. data.

A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels Canada Inc. at 5015 Spectrum Way, Suite 400,

Mississauga, Ontario L4W 0E4. The provision of a Franchise Disclosure Document is not an offer to sell a franchise or a commitment by Choice Hotels

Canada Inc. to enter into a franchise agreement with the recipient of the Franchise Disclosure Document.