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TRANSCRIPT
More Patients, More Often™
© 4PatientCare, 2014 Do not duplicate without written permission
4PatientCare 2 Minute Overview Video
• https://youtu.be/JPfXy59zlB0 • Or Click Here
© 4PatientCare, 2014 Do not duplicate without written permission
Everyday Problems, Costly Results
• Need more patients!
• No-show rate is too high!
• Patients complain on social media!
• Staff is overworked!
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• What We Believe:
●That your schedule should be consistently filled with desired patients
●That redundant tasks that take up staff time should be automated
●That the patient experience does matter, each and every time
How We Can Help
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How It Works
• Real-Time Web Scheduling • 24/7/365 online appointment booking based on practice defined rules
• Integrates into: ●Practice Website
●“Find-a-Doctor” locators
●Review sites (Yelp, Google Reviews)
●Facebook Fan Page
●Embedded into communications
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How It Works
• Recalls ●“Intelligent Escalation” with Email, Text, Phone, Postal
●Auto-detects identity and ties directly into Web Scheduling
●Measure results with 4PC Dashboard
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How It Works
• Reminders ● Customize communications
through Email, Text, & Phone
● Substantially reduce no-show rate
● Deliver important pre-appointment information
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How It Works
• No-Show Follow-ups ●Automatic follow-up
●Ties directly into Web Scheduling
●Increases office efficiency
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How It Works
• Smart Surveys and Web Reputation ●Measure patient satisfaction
●Get immediate alerts from disgruntled patients
●Allow happy patients to spread the word around the web
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How It Works
• Delivering Even More Value ●Pre-Appointment Communications
●Dashboard
●Patient Newsletter and E-Blast Templates
●Birthday Messages
●Custom Marketing Messages
●Move Announcements
●And More!
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Customer Testimonials
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Customer Testimonials
“4PatientCare is working like a dream. Before using them we were lucky to be booked for the next day, now we are booked out solid for two weeks. Our production for this year from last year has increased fifty percent. We love it!” -Bobbie Maroni, North Star Vision Center | Columbus, OH
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Customer Testimonials
“It’s unquestionably the right thing to do and I can’t think of any reason why doctors would not use 4PatientCare.” -Gary Gerber, O.D. | Westwood, NJ
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Customer Testimonials
"At least 2 or 3 times a day my patients tell me that they loved being able to make their own appointment on my website. They tell me this right in the exam chair!" -Bradley Doolen, O.D. | Verona, NJ
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Customer Testimonials
"We are very pleased with 4PatientCare. Although we always sent recall notices, we have never received this many calls to schedule appointments, ever. 4PatientCare did it with no staff time at all." -Richard Belhumeur, O.D. | RI
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Customer Testimonials
“There are two main areas that 4PatientCare has saved us money. First, if you have staff calling for appointment reminders, this starts to become a lower priority when there are patients in the office needing assistance. As appointment reminders fall so do appointments and then revenue. We estimate that patient reminders take 1-2 hours per day if we are diligent and not pulled away to other tasks. Second, we know that as long as we click ‘received’ on the lab order when a product is in, then it is being called. This frees up our staff for more immediate issues and frees our managers from keeping track of these things.”
-Ryann Donaldson, O.D. | Katy, TX
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Customer Testimonials
"It has reduced staff time, our patients love it...It is working great for us!” -David Rouse, O.D. | Ft. Lauderdale, FL
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Customers (USA)
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Pricing
• Unlimited Usage of Services • Email, Text, Phone, and Web Scheduling
• Simple Monthly Subscription Pricing • Pay Per Provider or Per Location
• One-Time Setup Fee
• No Hidden Fees or Extra Charges
• 12-Month Commitment
• 60-Day Trial Period
• Signup at User Group and $0 Activation Charge!
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Demos
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Demos
• Recall (Email)
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Demos
• Recall (Text)
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Demos
• Recall (Phone) ●Natural Voice (recorded by voice actor)
●Automated Speech Recognition – not “press 1 for this, 2 for that”
●Includes ability to direct patient to book appointment online
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Tag Line Provided by practice or sponsor Recall
Message Data driven by patient
appointment history –
Rules provide by practice
or sponsor
Provider
Contact
Information
Coupon Graphic Graphic or QR code
provided by practice or
sponsor
Logo Graphic GIF or JPG provided by practice
Demos – Recall (Postal)
Front of Card
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Demos
• Real-Time Scheduling
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Demos
• Real-Time Scheduling
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Demos
• Real-Time Scheduling (appt reason)
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Demos
• Real-Time Scheduling (Verification)
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Demos
• Real-Time Scheduling (Confirmation)
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Demos
• Real-Time Scheduling (Mobile)
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Demos
• Real-Time Scheduling Testing Link:
• http://tinyurl.com/zov8vgj • http://tinyurl.com/zov8vgj
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Demos
• Real-Time Scheduling (Website)
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Demos
● Real-Time Scheduling (EyeMed)
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Demos
● Make your Facebook Page Actionable! Acquire new patients directly from social media
Only 46% of patients search during regular
business hours! (Source: Bidmyglasses Sept-Feb ‘15)
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Demos
• No-Show Follow-ups
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Demos
• Reminders (Email)
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Demos
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Demos
• Reminders (Text Message)
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Demos – Phone Reminders
Comprehensive Reminder
Reminder with Confirmation
Confirmación de Cita (En Español)
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Demos FF Interface
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Demos FF Interface
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Demos FF Interface
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Demos
• Dashboard
● ROI Calculator
● Quick reports
● Customizable Reports
● Export capability
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Demos
• Dashboard (ROI)
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Demos
• Dashboard (ROI)
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Demos
• Dashboard (Quick reports)
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Demos
• Dashboard
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Demos
• Dashboard (customizable reports)
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Demos • EverSeat
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Demos
• Smart Surveys (Initial Email)
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Demos
• Smart Surveys (Landing Page)
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Demos
• Smart Surveys (Referral Page)
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Demos
• Smart Surveys (Drill-Down)
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Demos
• Smart Surveys (Thank You)
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Demos
• Web Reputation (Review Page)
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Demos
• Web Reputation (FB Review Page)
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Demos
• Custom Marketing Message Template (E-Blast)
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Demos
• Free Initial Email Blast (E-Blast)
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Demos
• Custom Marketing Message E-Blast (Practice Provided Template)
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Demos
•Patient Newsletter Templates (Email)
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Demos
• Move Announcement (E-Blast)
New Patient Acquisition Program (PPC)
More Patients, More Often™
Too Expensive
Hard to Track
Who Actually Sees it?
Who has the Time?
Marketing to New Patients
• Users Select a site in less than 5 seconds*
• Users Click the first promising link they see*
• Users Would rather conduct another search than scroll down *
*Cornell University: Eyetracking analysis of user behavior in www search http://www.cs.cornell.edu/people/tj/publications/granka_etal_04a.pdf
Why choose PPC?
You only pay for ads that are clicked High-Intention Searches/Smart Bidding
Customize the Campaign for your Practice $ for $ Conversion Tracking
{ }
Customized Campaigns
In house PPC Specialist
Optometry/Ophthalmology-Focused
Unique Practices = Unique campaigns
Tried & Tested High Conversion Tools
Landing page
Carefully selected images Positive Reviews
Book Appointment Ask us a Question
Services
Your Team
Insurances Accepted
Brands We Carry
*Configurable to your needs*
http://greatoptometrist.com/abcvision/
Conversion Tracking
BOOKED!
● Frequency ○ Total # of Impressions
○ Total Clicks from Impressions & CTR
○ Average Cost Per Click
● Quality ○ # of Callers, Unique Callers, Emails,
Appointments
○ Booked Appointment, Kept Appointment,
New or Existing Patients
● Return ○ Revenue Generated Per $ Spent
# OF
IMPRESSIONS
AD CLICKS →
LANDING PAGE
(CTR)
CALLS
EMAILS
Added Benefits
Lifetime Value
Brand Advertising Exclusivity
Monthly Analysis Meetings Ongoing Campaign & Landing Page Management
Call Monitoring and Training
Call Tracking
● Ongoing Campaign and Landing Page Management
● Google, Bing, and Display Network Ads
● Call Recordings
● Monthly results analysis and strategy session meeting with
Account Manager
● Highly specialized monthly front office training session with
Account Manager based on call recording results
Overview
PPC Plans Tier 1- $750
• up to 2 locations
Tier 2- $999
• up to 3 locations
Tier 3- $1499
• up to 5 locations
Custom Plan- $1500+
One Time Activation Fee- $999
• Customized Campaign set up
• Customized Landing Page creation
• Customized Configuration and Success Metrics planning meeting
© 4PatientCare, 2014 Do not duplicate without written permission
Final Recap
• Unlimited Usage of Services • Email, Text, Phone, and Web Scheduling
• Simple Monthly Subscription Pricing • Pay Per Provider or Per Location
• One-Time Setup Fee
• No Hidden Fees or Extra Charges
• 12-Month Commitment
• 60-Day Trial Period
• Live customer chat support (Agents in USA)
• Signup at User Group and $0 Setup Fee!
• Stop by the 4PatientCare Booth to ask questions or sign up!
• [email protected] 1-858-952-1178
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Reference Slides
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Demos
• Surveys & Web Reputation Example 1 • Click for Review Page
• Click for Google Results
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Demos
• Smart Surveys (Results)
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Raising Stars & HEDIS Scores Conditions with Ocular Manifestations
• HEDIS and Stars ratings are dependent on retinal exams and glaucoma evaluation
• One barrier is transforming clinical intent into action
• With 4PatientCare, primary care offices can schedule with the OD directly
• Win-win-win scenario • Patients get better care
• PCPs / ACOs / Health Plans get higher scores
• ODs fill their schedule with desired patients
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Web Scheduling Options
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When Patients Want To Schedule