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Page 1: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

More Patients, More Often™

Page 2: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

4PatientCare 2 Minute Overview Video

• https://youtu.be/JPfXy59zlB0 • Or Click Here

Page 3: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Everyday Problems, Costly Results

• Need more patients!

• No-show rate is too high!

• Patients complain on social media!

• Staff is overworked!

Page 4: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

• What We Believe:

●That your schedule should be consistently filled with desired patients

●That redundant tasks that take up staff time should be automated

●That the patient experience does matter, each and every time

How We Can Help

Page 5: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

How It Works

• Real-Time Web Scheduling • 24/7/365 online appointment booking based on practice defined rules

• Integrates into: ●Practice Website

●“Find-a-Doctor” locators

●Review sites (Yelp, Google Reviews)

●Facebook Fan Page

●Embedded into communications

Page 6: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

How It Works

• Recalls ●“Intelligent Escalation” with Email, Text, Phone, Postal

●Auto-detects identity and ties directly into Web Scheduling

●Measure results with 4PC Dashboard

Page 7: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

How It Works

• Reminders ● Customize communications

through Email, Text, & Phone

● Substantially reduce no-show rate

● Deliver important pre-appointment information

Page 8: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

How It Works

• No-Show Follow-ups ●Automatic follow-up

●Ties directly into Web Scheduling

●Increases office efficiency

Page 9: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

How It Works

• Smart Surveys and Web Reputation ●Measure patient satisfaction

●Get immediate alerts from disgruntled patients

●Allow happy patients to spread the word around the web

Page 10: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

How It Works

• Delivering Even More Value ●Pre-Appointment Communications

●Dashboard

●Patient Newsletter and E-Blast Templates

●Birthday Messages

●Custom Marketing Messages

●Move Announcements

●And More!

Page 11: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Customer Testimonials

Page 12: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Customer Testimonials

“4PatientCare is working like a dream. Before using them we were lucky to be booked for the next day, now we are booked out solid for two weeks. Our production for this year from last year has increased fifty percent. We love it!” -Bobbie Maroni, North Star Vision Center | Columbus, OH

Page 13: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Customer Testimonials

“It’s unquestionably the right thing to do and I can’t think of any reason why doctors would not use 4PatientCare.” -Gary Gerber, O.D. | Westwood, NJ

Page 14: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Customer Testimonials

"At least 2 or 3 times a day my patients tell me that they loved being able to make their own appointment on my website. They tell me this right in the exam chair!" -Bradley Doolen, O.D. | Verona, NJ

Page 15: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Customer Testimonials

"We are very pleased with 4PatientCare. Although we always sent recall notices, we have never received this many calls to schedule appointments, ever. 4PatientCare did it with no staff time at all." -Richard Belhumeur, O.D. | RI

Page 16: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Customer Testimonials

“There are two main areas that 4PatientCare has saved us money. First, if you have staff calling for appointment reminders, this starts to become a lower priority when there are patients in the office needing assistance. As appointment reminders fall so do appointments and then revenue. We estimate that patient reminders take 1-2 hours per day if we are diligent and not pulled away to other tasks. Second, we know that as long as we click ‘received’ on the lab order when a product is in, then it is being called. This frees up our staff for more immediate issues and frees our managers from keeping track of these things.”

-Ryann Donaldson, O.D. | Katy, TX

Page 17: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Customer Testimonials

"It has reduced staff time, our patients love it...It is working great for us!” -David Rouse, O.D. | Ft. Lauderdale, FL

Page 18: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Customers (USA)

Page 19: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Pricing

• Unlimited Usage of Services • Email, Text, Phone, and Web Scheduling

• Simple Monthly Subscription Pricing • Pay Per Provider or Per Location

• One-Time Setup Fee

• No Hidden Fees or Extra Charges

• 12-Month Commitment

• 60-Day Trial Period

• Signup at User Group and $0 Activation Charge!

Page 20: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

Page 21: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Recall (Email)

Page 22: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Recall (Text)

Page 23: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Recall (Phone) ●Natural Voice (recorded by voice actor)

●Automated Speech Recognition – not “press 1 for this, 2 for that”

●Includes ability to direct patient to book appointment online

Page 24: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Tag Line Provided by practice or sponsor Recall

Message Data driven by patient

appointment history –

Rules provide by practice

or sponsor

Provider

Contact

Information

Coupon Graphic Graphic or QR code

provided by practice or

sponsor

Logo Graphic GIF or JPG provided by practice

Demos – Recall (Postal)

Front of Card

Page 25: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Real-Time Scheduling

Page 26: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Real-Time Scheduling

Page 27: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Real-Time Scheduling (appt reason)

Page 28: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Real-Time Scheduling (Verification)

Page 29: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Real-Time Scheduling (Confirmation)

Page 30: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Real-Time Scheduling (Mobile)

Page 31: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Real-Time Scheduling Testing Link:

• http://tinyurl.com/zov8vgj • http://tinyurl.com/zov8vgj

Page 32: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Real-Time Scheduling (Website)

Page 33: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

● Real-Time Scheduling (EyeMed)

Page 34: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

● Make your Facebook Page Actionable! Acquire new patients directly from social media

Only 46% of patients search during regular

business hours! (Source: Bidmyglasses Sept-Feb ‘15)

Page 35: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• No-Show Follow-ups

Page 36: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Reminders (Email)

Page 37: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

Page 38: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Reminders (Text Message)

Page 39: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos – Phone Reminders

Comprehensive Reminder

Reminder with Confirmation

Confirmación de Cita (En Español)

Page 40: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos FF Interface

Page 41: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos FF Interface

Page 42: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos FF Interface

Page 43: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Dashboard

● ROI Calculator

● Quick reports

● Customizable Reports

● Export capability

Page 44: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Dashboard (ROI)

Page 45: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Dashboard (ROI)

Page 46: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Dashboard (Quick reports)

Page 47: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Dashboard

Page 48: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Dashboard (customizable reports)

Page 49: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos • EverSeat

Page 50: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Smart Surveys (Initial Email)

Page 51: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Smart Surveys (Landing Page)

Page 52: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Smart Surveys (Referral Page)

Page 53: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Smart Surveys (Drill-Down)

Page 54: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Smart Surveys (Thank You)

Page 55: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Web Reputation (Review Page)

Page 56: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Web Reputation (FB Review Page)

Page 57: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Custom Marketing Message Template (E-Blast)

Page 58: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Free Initial Email Blast (E-Blast)

Page 59: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Custom Marketing Message E-Blast (Practice Provided Template)

Page 60: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

•Patient Newsletter Templates (Email)

Page 61: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Demos

• Move Announcement (E-Blast)

Page 62: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

New Patient Acquisition Program (PPC)

More Patients, More Often™

Page 63: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

Too Expensive

Hard to Track

Who Actually Sees it?

Who has the Time?

Marketing to New Patients

Page 64: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

• Users Select a site in less than 5 seconds*

• Users Click the first promising link they see*

• Users Would rather conduct another search than scroll down *

*Cornell University: Eyetracking analysis of user behavior in www search http://www.cs.cornell.edu/people/tj/publications/granka_etal_04a.pdf

Page 65: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

Why choose PPC?

You only pay for ads that are clicked High-Intention Searches/Smart Bidding

Customize the Campaign for your Practice $ for $ Conversion Tracking

{ }

Page 66: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

Customized Campaigns

In house PPC Specialist

Optometry/Ophthalmology-Focused

Unique Practices = Unique campaigns

Tried & Tested High Conversion Tools

Page 67: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

Landing page

Carefully selected images Positive Reviews

Book Appointment Ask us a Question

Services

Your Team

Insurances Accepted

Brands We Carry

*Configurable to your needs*

http://greatoptometrist.com/abcvision/

Page 68: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

Conversion Tracking

BOOKED!

● Frequency ○ Total # of Impressions

○ Total Clicks from Impressions & CTR

○ Average Cost Per Click

● Quality ○ # of Callers, Unique Callers, Emails,

Appointments

○ Booked Appointment, Kept Appointment,

New or Existing Patients

● Return ○ Revenue Generated Per $ Spent

# OF

IMPRESSIONS

AD CLICKS →

LANDING PAGE

(CTR)

CALLS

EMAILS

Page 69: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

Added Benefits

Lifetime Value

Brand Advertising Exclusivity

Monthly Analysis Meetings Ongoing Campaign & Landing Page Management

Call Monitoring and Training

Page 70: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

Call Tracking

Page 71: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

● Ongoing Campaign and Landing Page Management

● Google, Bing, and Display Network Ads

● Call Recordings

● Monthly results analysis and strategy session meeting with

Account Manager

● Highly specialized monthly front office training session with

Account Manager based on call recording results

Overview

Page 72: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

PPC Plans Tier 1- $750

• up to 2 locations

Tier 2- $999

• up to 3 locations

Tier 3- $1499

• up to 5 locations

Custom Plan- $1500+

One Time Activation Fee- $999

• Customized Campaign set up

• Customized Landing Page creation

• Customized Configuration and Success Metrics planning meeting

Page 73: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign
Page 74: More Patients, More Oftenfoxfiresg.com/wp-content/uploads/2016/07/2016-FoxFire... · 2016. 7. 22. · business hours! (Source: Bidmyglasses Sept-Feb ‘15) ... Customize the Campaign

© 4PatientCare, 2014 Do not duplicate without written permission

Final Recap

• Unlimited Usage of Services • Email, Text, Phone, and Web Scheduling

• Simple Monthly Subscription Pricing • Pay Per Provider or Per Location

• One-Time Setup Fee

• No Hidden Fees or Extra Charges

• 12-Month Commitment

• 60-Day Trial Period

• Live customer chat support (Agents in USA)

• Signup at User Group and $0 Setup Fee!

• Stop by the 4PatientCare Booth to ask questions or sign up!

[email protected] 1-858-952-1178

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Reference Slides

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Demos

• Smart Surveys (Results)

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Raising Stars & HEDIS Scores Conditions with Ocular Manifestations

• HEDIS and Stars ratings are dependent on retinal exams and glaucoma evaluation

• One barrier is transforming clinical intent into action

• With 4PatientCare, primary care offices can schedule with the OD directly

• Win-win-win scenario • Patients get better care

• PCPs / ACOs / Health Plans get higher scores

• ODs fill their schedule with desired patients

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Web Scheduling Options

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When Patients Want To Schedule