more telecom clients through simple social media
DESCRIPTION
A 3-part social media training program aimed specifically at telecom agents. Includes social strategy and tactics and covers all the major platforms, including Facebook, LinkedIn, Twitter, Google+, Pinterest, blogging and more.TRANSCRIPT
![Page 1: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/1.jpg)
MORE TELECOM CLIENTS
Through Simple Social Media
Session 1
Presented by:Angela LeavittBrian Leonard
![Page 2: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/2.jpg)
Meet Mojo’s Founders!• Angela Leavitt, Chief Mojo-Making Officer
• 10+ years sales & marketing• 3 years as Director of Marketing for Telesphere• Passion for telecom (we know, it’s kind of silly)• Specialties: marketing strategy, persuasive copywriting,
branding, social media• Wannabe rock star (literally)• Birthday June 16 (gifts appreciated!)
• Brian Leonard, Chief Mojo-Fying Officer• MBA from ASU• 10+ years strategy consulting & marketing experience• Results-oriented web marketing specialist• Specialties: Strategy, SEO, social media, video marketing,
website conversion tuning, lead generation, • Fierce competitor in and out of the ring (Look out!)• Brian and his wife are expecting their first babies – TWINS!
![Page 3: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/3.jpg)
You’ll learn…• Why 95% of social media is LAME.
• Why you must have SOME KIND of social media presence right now
• 3 tips to make your company look like a social media connection machine
• The 3 most important social media platforms and how to learn them in 10 minutes
• 3 social media tools that will cut your time investment by 90%, and increase your reach by 200%
• How to get a tribe of followers that actually want to interact with you
• Shortcuts to becoming a market leader in your niche or city.
![Page 4: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/4.jpg)
This Program• Three Webinars• We promise…just enough theory to keep you on track• Practical tips & assignments• Q&A• Today
• The HUGE opportunity before you• Overall strategy• Building a REAL audience
• Next week• The Platforms, Tools, Best Practices
• Week After• Implementing Your Plan• Building Interactions – Where the Rubber Meets the Road
![Page 5: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/5.jpg)
Social: Definition & ApplicationSocial media describes the online tools that people use to share opinions, experiences, and perspectives with each other.
A few of the most popular are:
These sites encourage and reward engagement.
![Page 6: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/6.jpg)
THE OPPORTUNITIES
“Welcome to the Connected Economy”
![Page 7: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/7.jpg)
Social for Small BusinessSmall businesses, like telecom agencies, can utilize social media to level the playing field against bigger, stronger competitors.
Telecom agencies can use social media to:• Generate Leads – get more business• Leverage their time through networks• Look non mom-and-pop online• Stay in sync with the changing industry and business environment• Create relationships with VARs• Compete with larger businesses• Differentiate
In order to achieve this, you must stay relevant and engage and contribute to the community.
![Page 8: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/8.jpg)
Social Networks: Six Degrees
In Person Social Networks• Chambers• Network Groups• Religious Groups• Charities• Organizations• Industry Clubs• Extracurricular Groups
Online Social Networks• Facebook• Twitter• Blogging• YouTube• LinkedIn• Pinterest• Google+• Flickr• Pandora
![Page 9: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/9.jpg)
Why Social Networks Work• Fast and inexpensive• No travel required to connect with tons of people• You stay in contact and up-to-date with people• Low cost lead generation leads & referrals• Enable easy creation of groups and communities• You are in charge of filtering the noise
![Page 10: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/10.jpg)
YOUR STRATEGY
![Page 11: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/11.jpg)
7 Step Fool-Proof Strategy
1. Define who YOU are
2. Define your AUDIENCE
3. Discover your audience’s PAIN
4. FIND your audience online
5. Offer SOLUTIONS to their pain
6. ENGAGE with them regularly
7. Be consistent and patient
![Page 12: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/12.jpg)
Who Are You (Online)?• Business-like?• Casual?• Controversial?• Class Act?• Professional?• Edgy?• Republican/Democrat?• Optimistic / Pessimistic?• IBM or GoDaddy?
![Page 13: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/13.jpg)
Who’s Your Audience?• Your Friends? Your Family?• Business, not personal• Demographics• Age, Income, Race, Sex, Part of the Country, etc.• Hobbies/Interests• How plugged in are they now? How plugged in will they be 1 year from now?
![Page 14: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/14.jpg)
Your Customer Avatar• Who is “The One”?• If you had to?• How would you speak to them?• What would they like/dislike?
![Page 15: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/15.jpg)
Getting Inside Your Customer’s Head
• What conversation is your ideal prospect having in their head RIGHT NOW.
• It’s probably not “I wonder what YOU had for breakfast this morning”.
?
![Page 16: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/16.jpg)
Pain Points
• Other terms:• Triggers• Problems• Questions
• Why so important?• YOU are the doctor• If you don’t understand
the pain, you can’t cure their ailments!
![Page 17: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/17.jpg)
Uncovering Pain Points• Principle #1: Don’t Assume You Know• Principle #2: Ask open-ended questions
• What keeps you up at night?• What do you like least about your job?• What recurring problems do you have?• What unanswered questions do you have?• What’s the most frustrating thing about (working with carriers,
working with your CEO, compiling reports, etc.)?• If you could offload a piece of your job, what would it be?
• Principle #3: Listen• Record the interview if possible• Pay very special attention to their specific language
![Page 18: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/18.jpg)
We Understand the Pain. Now What?
80-90% of what you post should attempt to
SOLVE PAIN!!!
Why? This is how you become…• Trusted• A thought leader• Non-threatening• A go-to person
![Page 19: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/19.jpg)
Let’s say it again…Address Pain• This is the BIGGEST mistake made in social media• It’s not about you AT ALL• It’s about addressing your audience’s pain points• No one likes a person who drones on and on about
themselves…social media is no different.• Rule of thumb: 1 post in 10-12 can be about you. The rest
should center on providing answers, solving problems, adding value.
![Page 20: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/20.jpg)
FIND Your Audience
• Your audience is already online
• Almost all are in big networks
• Many are on niche focused networks
![Page 21: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/21.jpg)
How to Build a Following
• How does Google “rule the world”?
=
![Page 22: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/22.jpg)
How to Build a Following
• Give them what they want• Aggregate the best information from others• Useful information is king• Follow others• Follow them back when they follow you• Provide Value• Share• Provide others with “social proof” on their
social media, they will reciprocate (with exceptions of course)
![Page 23: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/23.jpg)
Who should you connect with?
Audience Segments• Customers• Prospects• Media • Employees• Committee members• Suppliers / Vendors• Partners
Key Questions• Their goals?• Their pain points?• How do they get their
answers?• How can you reach them?• What words and phrases
to they use?• What sort of images and
multimedia appeal to them?
![Page 24: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/24.jpg)
Example: Intelisys
![Page 25: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/25.jpg)
2 TIPS & 2 EXERCISES
![Page 26: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/26.jpg)
Tip #1: Create a Positive First Impression
• Create separate professional profiles if needed
• Follow the “would I want this printed in the newspaper” rule.
• Add ALL social media links• Re-purpose and share
other content• Pics and videos are king• Be creative, fun and
interesting
![Page 27: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/27.jpg)
Tip #2: Be a Connector
• Connectors introduce you to others
• Most powerful people in a social network
• Give without expecting to receive back
• Don’t just promote you, promote other and they will reciprocate, which is MUCH MORE powerful
![Page 28: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/28.jpg)
Exercise #1: Google Alerts
Create Google Alerts to Monitor Your BrandAllows you to keep a pulse on your online brand with email alerts from Google.
Create alerts on keywords:• Company name• Key executives• Priority keywords• Competitors• Events• Your products/services
![Page 29: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/29.jpg)
Exercise #2: Follow & Listen
Choose a social platform you are less familiar with• Set up a profile• Connect with key people• Research relevant keywords• Watch, listen, observe
![Page 30: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/30.jpg)
In Summary• Listen first• Conversation, not publishing or broadcasting• ADD VALUE!• Be a useful conversationalist• Build relationships – one at a time• Take a leap of faith and jump in!
![Page 31: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/31.jpg)
Next Week
Friday April 12, 2013, 10am• The Platforms You Need to Best Connect• Advanced Tips on Building an Audience• The Free SoftwareTools You Need to Leverage Your
Time
Your Free Gift
“LinkedIn Lead Liberation”
Using LinkedIn for Leads
www. GimmeMojo.com/Liberation
![Page 32: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/32.jpg)
MORE TELECOM CLIENTS
Through Simple Social Media
Session 2
Presented by:Angela LeavittBrian Leonard
![Page 33: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/33.jpg)
Meet Mojo’s Founders!• Angela Leavitt, Chief Mojo-Making Officer
• 10+ years sales & marketing• 3 years as Director of Marketing for Telesphere• Passion for telecom (we know, it’s kind of silly)• Specialties: marketing strategy, persuasive copywriting,
branding, social media• Wannabe rock star (literally)• Birthday June 16 (gifts appreciated!)
• Brian Leonard, Chief Mojo-Fying Officer• MBA from ASU• 10+ years strategy consulting & marketing experience• Results-oriented web marketing specialist• Specialties: Strategy, SEO, social media, video marketing,
website conversion tuning, lead generation, • Fierce competitor in and out of the ring (Look out!)• Brian and his wife are expecting their first babies – TWINS!
![Page 34: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/34.jpg)
You’ll learn…• Why 95% of social media is LAME.
• Why you must have SOME KIND of social media presence right now
• 3 tips to make your company look like a social media connection machine
• The 3 most important social media platforms and how to learn them in 10 minutes
• 3 social media tools that will cut your time investment by 90%, and increase your reach by 200%
• How to get a tribe of followers that actually want to interact with you
• Shortcuts to becoming a market leader in your niche or city.
![Page 35: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/35.jpg)
This Program• Three Webinars• We promise…just enough theory to keep you on track• Practical tips & assignments• Q&A• Today
• The HUGE opportunity before you• Overall strategy• Building a REAL audience
• Next week• The Platforms, Tools, Best Practices
• Week After• Implementing Your Plan• Building Interactions – Where the Rubber Meets the Road
![Page 36: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/36.jpg)
Let’s Review
7 Step Fool Proof Social Media Strategy
1. Define who YOU are
2. Define your AUDIENCE
3. Discover your audience’s PAIN
4. FIND your audience online
5. Offer SOLUTIONS to their pain
6. ENGAGE with them regularly
7. Be consistent and patient
![Page 37: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/37.jpg)
THE PLATFORMS
![Page 38: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/38.jpg)
The Big Five for B2B• LinkedIn• Twitter• Facebook• YouTube • Google+
![Page 39: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/39.jpg)
LinkedIn for Small Biz
![Page 40: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/40.jpg)
LinkedIn Buzzwords
![Page 41: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/41.jpg)
Twitter: What is it?
• Twitter is a micro-blogging platform composed entirely of 140 character answers.
• 60% of Twitter users are male
• Largest demographic is 35-to-44-year-olds.
![Page 42: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/42.jpg)
Twitter Buzzwords• Follow: To friend someone (or follow their updates)• Direct Message (DM): Pseudo-email someone following
you• “At” reply: Speak to someone directly in the public
stream• Re-tweet (RT): Repost content with credit• Block: Restrict access to updates• # (hashtags): a kind of tag or description – great for
search
![Page 43: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/43.jpg)
YouTube
• Owned by Google• More than 1 billion unique
users visit YouTube each month
• Over 4 billion hours of video are watched each month on YouTube
• 72 hours of video are uploaded to YouTube every minute
• Millions of subscriptions happen each day.
![Page 44: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/44.jpg)
Google+: The Rising Star
• Now #2 largest social site behind Facebook
• 343 million active users• What’s hot?
• Hangouts• Drive• Events• Business local listings• Communities• And lots more coming soon
• THE Rising Star on the social scene
• Lots of techy peeps!
![Page 45: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/45.jpg)
Facebook for Small Biz
![Page 46: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/46.jpg)
POSTING MADE EASY
![Page 47: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/47.jpg)
3 Step Posting Process
1. Find relevant content
2. Aggregate the content
3. Post the content
We’re going to show you how to AUTOMATE this process, saving you HOURS of time!
Remember, Google is a content aggregator, not a content creator.
![Page 48: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/48.jpg)
Posting Guidelines
What to Post
• Blogs, case studies,
whitepapers, reports,
infographics, etc., that address
your customer’s pain points
(roughly 80%)
• Human interest items that would
appeal to your target market
(roughly 10%)
• Updates about your company
(roughly 10%)
What Not to Post
• Anything to do with politics,
religion, or other taboo topics
• Anything that openly criticizes
the competition or someone in
the industry
• Anything you wouldn’t want
printed in the newspaper with
your name
![Page 49: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/49.jpg)
Infographic Sample
![Page 50: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/50.jpg)
Finding Relevant Content• Follow the leaders• Which leaders?
• Business• Niche markets• Telecom• IT• Media
• How to follow?• Subscribe to their blogs• Follow on Twitter, Facebook, LinkedIn, Google+, YouTube
![Page 51: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/51.jpg)
Finding Relevant Content
Useful Aggregators or Information• Alltop.com• Hitwise.com• Your RSS Feed • Google.com • http://www.google.com/trends/
![Page 52: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/52.jpg)
Finding Relevant Content
Popular Blogs Examples• http://techcrunch.com/• ChannelPartners, CRN, ChannelVision, etc.• Apple, Cisco, XO, etc.
• Find people you like on social media. Find out where they are sharing from.
![Page 53: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/53.jpg)
Finding Relevant Content
Google Search
![Page 54: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/54.jpg)
RSS Feed – SUPER Powerful
![Page 55: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/55.jpg)
NetVibes: Your New Best Friend
![Page 56: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/56.jpg)
NetVibes: Your New Best Friend
![Page 57: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/57.jpg)
Categories for Agents
• Cloud Services• Telecom• Sales (CEO vs. IT Director)• Business Improvement• CIO / CTO• Business Technology• Motivation• Team Building• Wealth Building• Disaster Preparedness• Outsourcing• Your City Business News (if local)• Many More: Who is Your Target Audience
![Page 58: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/58.jpg)
NetVibes: Your New Best Friend
![Page 59: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/59.jpg)
Posting: Tools to Make This Easy
BufferApp.comDownload and install now: Plugin for your browser.
![Page 60: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/60.jpg)
How to PostDownload Buffer App and set up accounts.1. Input Your Social Media Accounts
• Facebook• Twitter• Linkedin (Profiles and Groups)
![Page 61: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/61.jpg)
How to Post
Setup Posting Schedule
![Page 62: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/62.jpg)
How to Post
BufferApp.com - Implementation
1. Go to your RSS feed or website/blog
2. Click buffer icon
![Page 63: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/63.jpg)
1. Choose Account you want to post to2. Change Copy3. Leave or remove link4. Change image5. Leave or remove copy6. Post now or Buffer it
![Page 64: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/64.jpg)
Exercise #1: Follow the Leaders
Find the leaders you like within:• Business• Niche markets you’re targeting• Telecom• IT• Media
Then…• Subscribe to their blogs• Follow on Twitter, Facebook, LinkedIn, Google+, YouTube
![Page 65: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/65.jpg)
Exercise #2: RSS Feed
Set up a NetVibes account• Subscribe to blogs• Organize into folders• Begin to browse blogs on a semi-regular
schedule
Right Click here Copy Link Address
Paste it Here
1 2 3
![Page 66: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/66.jpg)
Exercise #3: BufferApp
Download BufferApp• Connect your social media
accounts• Set up your posting schedule• Start posting!!
![Page 67: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/67.jpg)
In Summary• Select one or two primary platforms to get started• Build relationships – one at a time• Begin following and aggregating content• Download BufferApp to make posting simple
![Page 68: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/68.jpg)
Next Week
Friday April 19, 2013, 10am• Building engagement online…where the rubber meets
the road• Reporting tools to measure your progress• How we can help you on an ongoing basis…FREE• Final tips and secrets to make you a social ROCKSTAR!
Your Free Gift
“LinkedIn Lead Liberation”
Using LinkedIn for Leads
www. GimmeMojo.com/Liberation
![Page 69: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/69.jpg)
MORE TELECOM CLIENTS
Through Simple Social Media
Session 3
Presented by:Angela LeavittBrian Leonard
![Page 70: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/70.jpg)
Meet Mojo’s Founders!• Angela Leavitt, Chief Mojo-Making Officer
• 10+ years sales & marketing• 3 years as Director of Marketing for Telesphere• Passion for telecom (we know, it’s kind of silly)• Specialties: marketing strategy, persuasive copywriting,
branding, social media• Wannabe rock star (literally)• Birthday June 16 (gifts appreciated!)
• Brian Leonard, Chief Mojo-Fying Officer• MBA from ASU• 10+ years strategy consulting & marketing experience• Results-oriented web marketing specialist• Specialties: Strategy, SEO, social media, video marketing,
website conversion tuning, lead generation, • Fierce competitor in and out of the ring (Look out!)• Brian and his wife are expecting their first babies – TWINS!
![Page 71: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/71.jpg)
You’ll learn…• Why 95% of social media is LAME.
• Why you must have SOME KIND of social media presence right now
• 3 tips to make your company look like a social media connection machine
• The 3 most important social media platforms and how to learn them in 10 minutes
• 3 social media tools that will cut your time investment by 90%, and increase your reach by 200%
• How to get a tribe of followers that actually want to interact with you
• Shortcuts to becoming a market leader in your niche or city.
![Page 72: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/72.jpg)
This Program• Three Webinars• We promise…just enough theory to keep you on track• Practical tips & assignments• Q&A• Session #1
• The HUGE opportunity before you• Overall strategy• Building a REAL audience
• Session #2• The Platforms, Tools, Best Practices
• Session #3 – Today• Building Interactions – Where the Rubber Meets the Road• Reporting & Tracking• Next steps for ongoing help
![Page 73: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/73.jpg)
Let’s Review Last Week’s Info
The Platforms• Twitter, LinkedIn, Facebook, YouTube, Google+
3 Step Posting Process
1. Find the content
2. Aggregate the content
3. Post the content
Making It Easy• NetVibes• BufferApp
![Page 74: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/74.jpg)
BUILDING ENGAGEMENT
Where the MAGIC Happens in Social Media
![Page 75: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/75.jpg)
Building Interactions• Comment on other posts or tweets. • Start conversations with others.• Always, always, always respond when someone mentions
or starts a conversation with you.• Ask questions (Careful here).• Twitter – Retweets, mentions, replies• Facebook: Pictures Pictures Pictures
• Tag photos of yourself, and photos of others.
![Page 76: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/76.jpg)
Building Interactions (Facebook)
• Tag Photos – Shows up on THEIR page, then they see it…and their network sees it. And they get to know YOU.
![Page 77: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/77.jpg)
Responding to Comments
![Page 78: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/78.jpg)
Replying, Retweeting, & Mentioning
![Page 79: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/79.jpg)
• Angela is talking directly to John Siefert. This will show up on Angela’s feed
as well as on John’s feed. All of Angela’s followers will learn something
about John. And all of John’s friends will see that John has admiring friends
(and has value in the community).
– John likes for others to see that he is popular
– John’s Klout (influence) score increases
Mentions – “@” symbol Plus Handle
![Page 80: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/80.jpg)
Hash Tags
• Hashtags # are used to put your Tweet in a “gathering room” of all other tweets in that category.
• So others can search that Hashtag to see what’s going on in that room
• Example: #CPExpo is the hashtag that Channel Partners assigned to their event. If you search for #CPExpo in Twitter you’ll see all the conversations about it there.
#
![Page 81: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/81.jpg)
Hash Tags
![Page 82: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/82.jpg)
Example:
• We ReTweeted what Intelisys said to our community.
• This conversation will end up in the #CPExpo “Room” for anyone that wants to follow conversation about CPExpo.
![Page 83: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/83.jpg)
Facebook Mentioning:
• I am already friends with Angela• I typed @angelaleavitt in the sentence• Facebook found her. Made her name clickable.• This now goes on her wall and she sees the great things I said about here (and
is thankful). • More importantly, her friends now see how other people think she is awesome.• Now she owes me some social proof on my wall
![Page 84: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/84.jpg)
TRACKING & REPORTING
![Page 85: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/85.jpg)
Klout: Measuring Influence
![Page 86: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/86.jpg)
Tweetdeck
Pros• Easily track mentions, DMs, and hashtags• Especially useful before & during events• Also has scheduling function• Apps available
Cons• Uses a LOT of bandwidth on your computer• Eats your battery
![Page 87: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/87.jpg)
Tweetdeck
![Page 88: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/88.jpg)
Monitoring Hashtags
![Page 89: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/89.jpg)
Hootsuite• Excellent source for tracking and reporting• Has ability to place posts in a queue for approval
![Page 90: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/90.jpg)
Hootsuite
![Page 91: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/91.jpg)
Hootsuite
![Page 92: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/92.jpg)
Advertisements
![Page 93: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/93.jpg)
Facebook Ads• Cost Per Click OR Cost Per Impression• Extremely targeted• Less expensive than Google• Build your audience (influence) OR build customers• Put ads out to your COMPETITION’S followers
![Page 94: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/94.jpg)
I Like Learning Social Media
Membership sites would be useful to a marketer
I am in to fitness.
I am into technology. I love Ray Kurzweil
I Follow C.R.I.S.
![Page 95: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/95.jpg)
Who to Advertise To
•Business Owners•Technology Geeks•People Looking for Jobs•Anyone who could use your promotion
![Page 96: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/96.jpg)
Components of a Facebook Ad
Good
Bad
![Page 97: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/97.jpg)
Linkedin Advertising• www.Linkedin.com/ads• Target a Specific Audience• By job title and function• By industry and company size• By seniority and age• By LinkedIn Groups
![Page 98: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/98.jpg)
![Page 99: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/99.jpg)
LinkedIn Ads• Not NEARLY as much exposure• More Under the Radar• Still in its infancy• Enormous Potential
![Page 100: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/100.jpg)
In Summary- Observe Participate Engage- Register on Klout.com to track your influence- Take a look at TweetDeck and HootSuite for reporting- Remember….Progress, NOT perfection
![Page 101: More telecom clients through simple social media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54c22dbb4a7959b2278b4641/html5/thumbnails/101.jpg)
What’s Next?• In the works…Mojo’s Social Posse (Group Therapy!)
• More coaching• Access to pre-built lists• Limited to 10 participants for now
• Can we help in other ways? YES!• We’re the ONLY full service marketing firm specialized in telecom• We have programs designed specifically for agents• Branding, websites, communications, social/SEO and more!• Email [email protected] if interested
THANK YOU FOR PARTICIPATING!!