more than 180,000 - que pasaqué pasa 1-919-669-6782 [email protected] 3 our publications qué...
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Your link to the Hispanic market
Audited continuously since 2004 by the
Circulation Verification Council (CVC)
MEDIA KIT
Reachingmore than180,000
HispanicsPublished
continuously since 1994
Qué Pasa
1-919-669-6782 [email protected] 2
Advertisers
CLIENTSLARGE OR SMALL
GET RESULTSWITH Qué Pasa
™
Qué Pasa
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Our publicAtiOnsQué Pasa produces three publications appealing to the Hispanic community.
Our newspapers feature the following sections:
• Local news
• State news
• Immigration
• National news
• Sports
• Health
• Home & Garden
• Entertainment
• and more...
Raleigh/Durham Greensboro/Winston-SalemCharlotte
Qué Pasa
1-919-669-6782 [email protected] 4
nOrth cArOlinA hispAnic MArketNORTH CAROLINA AT A GLANCE
HISPANIC POPULATION
914,792HISPANICS AS PERCENTOF STATE POPULATION
9.1%MEDIAN AGE OF HISPANICS
24.5MEDIAN ANNUAL PERSONAL
EARNINGS HISPANICS 16+
$19,500HISPANICS WITHOUTHEALTH INSURANCE
34.7%HISPANIC HOMEOWNERSHIP
42.3%HISPANICS AS PERCENTOF ALL K-12 STUDENTS
12.21%Source: U.S.Census Bureau Data Statistics 2013/2014
2014 2000 CHANGE2000-2014 PERCENTCHANGE,2000-2014CALIFORNIA 14,988,770 10,928,470 4,060,300 37%TEXAS 10,408,238 6,653,338 3,754,900 56%FLORIDA 4,788,870 2,673,654 2,115,216 79%NEWYORK 3,670,289 2,854,991 815,298 29%ILLINOIS 2,151,506 1,527,145 624,361 41%ARIZONA 2,056,456 1,292,152 764,304 59%NEWJERSEY 1,729,172 1,117,604 611,568 55%COLORADO 1,088,145 735,769 352,376 48%NEWMEXICO 994,154 759,343 234,811 31%GEORGIA 922,115 434,375 487,740 112%NORTHCAROLINA 890,601 377,084 513,517 136%
STATISTICAL PORTRAIT OF THE HISPANIC POPULATION IN THE UNITED STATES, 2014CHANGE IN THE HISPANIC POPULATION, BY STATE: 2000 AND 2014
Source: U.S.Census Bureau Data Statistics 2013/2014
Source: U.S.Census Bureau Data Statistics 2013/2014
72%frequentlypurchaseproductsorservicesfromadsseeninQuéPasa
*CVC–ReportexpiresJune30,2015
Female47.6%
Male52.4%
NC HISPANICPOPULATION
GENDER
Mexicans61.2%
Puerto Ricans10%
Central/South America/others26.76%
Cubans/Domincans2.04%
NC HISPANICPOPULATIONBY COUNTRY
OF ORIGIN
Qué Pasa
1-919-669-6782 [email protected] 5
sizes And requireMents
Newspaper Raleigh/Durham and Greensboro/Winston-Salem
10” x 21”21” x 21” 10” x 10” 4.9” x 20” 6.6” x 10” 4.9” x 10”
10” x 4.9” 4.9” x 8” 4.9” x 6.6” 4.9” x 4.9” 3.2” x 4.9” 4.9” x 2.4” 3.2” x 2.4”
Sol Estrella Americano1/8 Page 1/16 PageHorizontal
Tarjeta dePresentación
SupremoFull Page Half PageHorizontal
Half PageVertical
Quarter PageVertical
Quarter PageHorizontal
6 col x 21”12 col x 21”
Double Truck
6 col x 10”
6 col x 4.9”
3 col x 8” 3 col x 6.6” 3 col x 4.9” 2 col x 4.9” 3 col x 2.4” 2 col x 2.4”
3 col x 20”
3 col x 10”4 col x 10”
10” x 21”21” x 21” 10” x 10” 4.9” x 20” 6.6” x 10”
4.9” x 10” 10” x 4.9” 4.9” x 4.9” 4.9” x 2.4” 2.37” x 3”
1/8 Page 1/16 PageHorizontal
Oportuno
SupremoFull Page Half PageHorizontal
Half PageVertical
Quarter PageVertical
Quarter PageHorizontal
6 col x 21”12 col x 21”
Double Truck
6 col x 10”
6 col x 4.9”
3 col x 4.9” 3 col x 2.4”
3 col x 20”
3 col x 10”
4 col x 10”
Qué Pasa-Mi Gente Charlotte
Publishing: Qué Pasa Mi Gente CharlotteEvery Wednesday
Qué Pasa Raleigh/Durham and Greensboro/Winston-Salem Every Thursday
Material Deadline: Qué Pasa Mi Gente CharlotteWednesday the Week Before Publication date 3PM
Qué Pasa Raleigh/Durham and Greensboro/Winston-Salem Thursday the Week Before Publication date 3PM
File Formats for Ads:Preferred: High Quality PDF. Other formats, EPS JPG, or TIFFMinimum Resolution:200 dpi
Send ads to:Your customer service agent via e-mail
Qué Pasa
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Online
107,563+
128,875
471,789
337,940
USERS
PAGEVIEWS
SESSIONS
Facebook fans:
Our websites:Charlotte:
Raleigh/Durham:
Greensboro/Winston-Salem:
Corporate:
Charlotte Facebook:
Raleigh Facebook:
Greensboro Facebook:
Charlotte.QuePasaNoticias.com
Raleigh.QuePasaNoticias.com
Greensboro.QuePasaNoticias.com
QuePasaMedia.com
Facebook.com/Quepasa.Migente.Charlotte
Facebook.com/QuePasaMedia
Facebook.com/QuePasaPiedmont-Triad
VERSIONS
DESKTOP
and
MOBILE
Combined 2018per Month
Hispanicsareadoptingsmartphonesatahigherratethananyotherdemographicgroup:nearlythreeinfourLatinosownsmartphones
(72%),closeto10%higherthanaverageintheU.S.
16%DATAUSAGEIS16%HIGHERAMONGHISPANICS
COMPAREDWITHTHENATIONALAVERAGE
49%OFLATINORESPONDENTSSAIDTHEYPLANNEDTO
REPLACEORUPGRADESMARTPHONESWITHINTHENEXTSIXMONTHS
2XHISPANICSARETWICEASLIKELYTOUPGRADE
THEIRTABLETS(15%)INTHENEXTSIXMONTHSSOURCES:NielsenCrossPlatformReportTable2.OverallusagebyMedium,Q32013.NilsenMobileInsights,Q32013.
NielsenBillPane,Q32013.NielsenU.S.SocialMediaSurvey,2013
HISPANICS ARE AHEADOF THE DIGITAL CURVE
Mobile91%
Desktop6%
Tablet3%
MOBILETRAFFIC
Female40.4%
Male59.6%
GENDER
8%
29%
35%
17%
7% 2%
AGE% OF TOTAL VISITS
18-24 25-34 35-44 45-54 55-64 65+