more than a mug
TRANSCRIPT
What are Promotional Products?
• Product or apparel• Imprinted with a logo or brand message• To promote business, organization or cause• Includes, premiums, awards, business gifts & more
Types of Promotional ProductsGeneral Apparel Custom/Unique
Writing Instruments Sporting Goods/Leisure Products/Travel Accessories
T-shirts Calendars with awareness dates, activity stickers, coupons, etc.
Drinkware/glassware Computer Products and Accessories
Polos and Misc. Corporate Wear
Board and Card Games
Calendars Housewares/Tools Caps/Headwear Ornamental
Desk/Office/Business Accessories
Personal/Pocket Purses/Wallets
Uniforms and Scrubs Kitting and Packaging
Recognition Awards/Jewelry/Clocks and Watches
Novelty Items Sportswear and Misc. Athletic
Direct Mail (Bulky and flat)
Buttons/Badges/Ribbons/Stickers/Magnets
Games/Toys/Playing Cards/Inflatables
Scarves and Neckware Large Print , Signs, Banners and Tradeshow
Automotive Accessories Food Gifts Blazers and Jackets Much, much more!!!
Supply Chain
Manufacturer Supplier Distributor End User
How are Promotional Products Used?
• Build Brand Recognition
– Owners of ad specialties recall the advertiser 87% of the time*
– People who receive a promotional product are 14% more likely to recommend a business to others than those that receive nothing#
– 76.2% can recall product, advertiser & message of item received in past 2 years
How are Promotional Products Used?
• Motivate
– Customers• Continuity programs
• Contests
– Employees• Incentivize goals
• Reinforce mission
– Donors• Tiered giving incentives
How are Promotional Products Used?
• Educate
– Cause Marketing
– Awareness
– Training
– Safety
– Health & Wellness
How are Promotional Products Used?
• Recognize & Reward
– Years of Service
– Merit
– Incentive-based
– Compliance (safety)
– Community Service
How are Promotional Products Used?
• Integrate into Multiple Marketing Channels– Direct Mail
– Traditional media
– Social Media
– Face-to-face
– Events
Why Promotional Products Work
• Useful
– 69% generally keep the promotional product if they have a use for it**
– Usefulness more important than attractiveness or quality of the item
Why Promotional Products Work
• Move people to action
– Reciprocity – after receiving an item, people feel the need to return the favor
– 31% of recipients are more likely to do business with advertisers after receiving a promotional item*
– 62% of end-buyers say promotional products are effective in achieving advertising, promotional, and motivational objectives***
Why Promotional Products Work
• Sticking Power/long-lasting
– Tangible
– Average promotional item is kept for 5.8 months*
– Of the ones that aren’t kept, 66% are given to someone else*
– Mobility of products help increase frequency of touches
Why Promotional Products Work
• Flexibility
– Reach any target audience or niche effectively
– Fit budgets of any size
– Relevance with any brand/campaign
Why Promotional Products Work
• Impressions
– Number of times seen
– Passed on (Intentional/unintentional)
– Lower cost per impression ($0.006) than TV($0.018), Magazines ($0.018), and Newspaper($0.007)*
– 38% feel promotional products serve as a constant reminder of the advertiser**
Why Promotional Products Work
• Non-interruptive
– 83% of American consumers surveyed like receiving a promotional product with an advertising message**
– People choose to keep most promotional products• 91% had at least one promotional product in their kitchen**
• 74% had at least one promotional product in their work area**
Make Promotional Product Work for You
1. Identify specific, measurable objectives
2. Develop a central theme and messaging
3. Select a promotional product that’s relevant to nature of business, theme and audience
4. Determine a workable distribution plan (Mail, leave behind, trade show giveaway, etc.)
5. Craft and execute the theme and distribution plan
Case StudyObjective: A hearing aid center wanted to reach a senior audience to further promote their revolutionary Concept Hearing Aid.
Strategy: Several hundred coffee mugs imprinted with the organization’s logo, locations and phone numbers were donated to local coffee houses where many seniors visited particularly those in close proximity to the testing offices.
Results: There was significant ROI measured when many seniors mentioned how they heard about the hearing center; they were reading the mugs while having coffee and the information imprinted on the mug reminded them to get their hearing checked.
For More than Just a Mug
* - Research provided by the Advertising Specialty Institute, ©2012, All Rights Reserved.** - Effectiveness of Promotional Products as an Advertising Medium © 2009 Promotional Products Association International. All rights reserved. *** - Why End Buyers Choose Promotional Products And Other Media © 2009 Promotional Products Association International. All rights reserved.# - 2005 Georgia Southern University