more than words, the changing face of reading | the advent of algorithmic & curated content

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T.M.I.too much information

A good portion of technologies we see today are about consolidating information, organizing information,

and making information relevant to us.

Copyright, Thomas Wong, clearballoondog.wordpress.com of 16

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Estimated 70 million iPads sold

At least 1 in 10 iPad users have reading apps installed

The way we consume content is changing


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It took a mix of right ingredients for reading on tablets to really take off

Wireless

Desirable Hardware

UI

Battery Life

User FocusCuration

Algorithms

Ecosystem

Social

iPad

Reading Apps


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Apple Newstand

Tencent 腾讯爱看

Netease 网易阅读

Yahoo Livestand

Google Currents

Facebook Washington Post Reader

CNN Zite

Aol Editions

Skygrid

Flipboard

ZakerPulse

Taptu

Flud

Float

FeedlyNews.me

News 360Smartr

Streamglider Nine Connections

Startups

Technology Giants

Media Companies

Behemoths awaken Technology giants & big media companies are

now participating in thereading app market

Twitter & Summify


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Search engine wars are mostly over & online advertising has matured

Portals

Search Engines

Smart Phones

Social

Aggregation, News & Reading, Content Curation

Browser

Geo-location

Fragmented

FacebookUnproven Revenue Model

Google | Targeted Online Ads CPC

Yahoo | Online Ad Networks & CPM

Internet Explorer, Firefox, Chrome, Safari

Apple & Google

Foursquare, Facebook, Fragmented

Early Internet Days Today


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of online ads

Reading

Social

Mobile+ = Online ads, content and services which are more contextual, relevant and targeted


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Consolidating and organizing information is not new, we are in stage 3.5

We’ve been trying to organize information online since it started, the effort to collect, segment and filter has persisted but our tools evolve.

ClassicalEra

SocialEra

Really Portable

Era

ExciteNetscape PortalMagellanLycosGoogleYahoo

GeocitiesBloggerFriendsterTwitterFacebook微薄Hootsuite

iPadFlipboardAndroid

Stage 1 Stage 2 Stage 3


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The Classical Era was functional & gave us portals, feeds & aggregation tools

IP Addresses Domain Names

Directories

Static Portals

Customizable Portals

Dynamic Portals

Search Engines Feeds

Aggregators 1.0

Usenet / Newsgroups

165.9.34.50 www.pizzahut.com

MozillaYahoo

LycosMagellanExciteDogpileGoogle

Google Reader

Netscape PortalGoogle IG

RSSAtom


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The Social Era was about connectedness

Personal Websites

WYSIWYG

Social Networking Sites

Blogs

Microblogs

AngelfireGeocities

HotdogFrontpageGeocities

FriendsterOrkutMyspaceFacebookGoogle+

TwitterMixiWeibo

BloggerBlogspot


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The really Portable Era gave us the iPad & its ecosystem of Apps

Smartphones

App store

Tablets

iPad

Feed ReadersWindows MobileiOS | iPhoneAndroid


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Reading apps & new aggregation tools came out of the social & portable era

Smartphones Appstore

Tablets

iPad

Feed Readers

Personal Websites

WYSIWYG


Blogs Microblogs


Directories

Static Portals


Dynamic Portals

Search Engines

Feeds

Aggregators 1.0

Usenet / Newsgroups

Aggregators 2.0

Aggregators 3.0Reading Apps

Social Era

Classical Era

Portable Era

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Aggregation technology of the past began roping in feeds from various social sources

Personal Websites

WYSIWYG


Blogs Microblogs


Directories

Static Portals


Dynamic Portals

Search Engines

Feeds

Aggregators 1.0

Usenet / NewsgroupsAggregators 2.0

Social Era

Classical Era

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HootsuiteTrap.itIntigiSummify


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Portable devices like the iPad took aggregation & content to new heights

Smartphones Appstore

Tablets

iPad

Feed Readers

Personal Websites

WYSIWYG


Blogs Microblogs


Directories

Static Portals


Dynamic Portals

Search Engines

Feeds

Aggregators 1.0

Usenet / Newsgroups

Aggregators 2.0

Aggregators 3.0Reading Apps

Social Era

Classical Era

Portable Era

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Flipboard | Zite | FludPulse | Taptu | Intigi News360 | SummifyPixable | ZakerCurrents | EditionsLivestand | NewstandWashington Post ReaderFeedly | Skygrid | FloatNine ConnectionsSmartr | StreamgliderNews.me | TencentNetease


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DeeperSocial

Collapsing Grouping

LearningAlgorithms

Offline Access

B2BFocus

User Experience

Reading apps could integrate these features to help users get more relevant content from their news and social feeds, making information constantly accessible, as well as designing apps to be easy and engaging to use.

Future Features & Trends


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Marketer

NormalUser

PublishingMedia

Content strategy will be increasingly important

SEO & SEM strategies will need to change

Social media plans may need to be revised

Potential new channel to reach customers & leads

Expect more apps to flood the reading app spaceHopefully better features in the near futureSupport apps which put focus on the user

A good chance reading apps will impact traditional media

Test it or work with it? (eg The Atlantic & Pulse, Washington Post & Facebook)

Ignore it?Work against it?Drive it? (CNN & Zite)

How now brown cow?Copyright, Thomas Wong, clearballoondog.wordpress.com of 16