morgenbooster / goodbye sites. hello services. / 7. november 2012
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GOODBYE SITES.HELLO SERVICES.
MORGENBOOSTER
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VORES LIV BLIVER MERE OG MERE KOMPLEKST …
GOODBYE SITES, HELLO SERVICES
INFORMATION
TID
MÆ
NG
DE
KANALER
BEHOV
RESSOURCER
5/14/2013
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… OG I DEN UDVIKLING ER DER ET STIGENDE BEHOV FOR DET SIMPLE SVAR.
GOODBYE SITES, HELLO SERVICES 5/14/2013
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150.000 URL’ER / DAG300.000 APPSTIL DATO
10.9 BILLIONER DOWNLOADS90% AF VIRKSOMHEDERS MARKETINGFOLK
ANVENDER SOCIALE MEDIER.
HVER DAG SKAL VI FORHOLDE OS TIL NYE KANALER …
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… DER ALLE FORSØGER AT DIFFERENTIERE SIG MEST MULIGT.
1960s & 1970s
“MAKING THINGS CHEAPER”
Advantages are cost and functionality
1980s & 1990s
“MAKING THINGS BETTER”
Advantages are quality & delivery
2000s
“MAKING BETTER THINGS”
Advantages are differentiation & authenticity
GOODBYE SITES, HELLO SERVICES
KILDE: STUART ROSENFELD, NEW SOURCES OF COMPETITIVE ADVANTAGES
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MEN KÆRE VENNER, GØR VI NOGET GODT FOR VERDEN?
GOODBYE SITES, HELLO SERVICES 5/14/2013
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”FORDI VI KAN” ER IKKE GODT NOK
NOK ER NOK
GOODBYE SITES, HELLO SERVICES 5/14/2013
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FOR NÅR ANDRE KAN, SÅ KAN VI OGSÅ
GOODBYE SITES, HELLO SERVICES
APPLE PRODUKT GOOGLE PRODUKT
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SE BLOT PÅ DE STØRSTE DIGITALE OG ØKONOMISKE SUCCESSER I DISSE ÅR
GOODBYE SITES, HELLO SERVICES 5/14/2013
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NOGLE SUCCESSER OVERFLØDIGGØR TIL OG MED LIGEGYLDIGHEDER
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DET HANDLER OM AT STILLE SIG SELV DET RIGTIGE SPØRGSMÅL
HVIS IKKE I SKAL LØSE JERES EGNE PROBLEMER, HVILKE PROBLEMER SKAL I SÅ LØSE?
GOODBYE SITES, HELLO SERVICES 5/14/2013
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DET HANDLER OM AT STILLE SIG SELV DET RIGTIGE SPØRGSMÅL
VIRKSOMHEDER ER DREVET AF PROFIT. MENNESKER ER DREVET AF MENING.
HVAD GIVER MENING FOR DINE KUNDER?
GOODBYE SITES, HELLO SERVICES 5/14/2013
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GOODBYE SITES, HELLO SERVICES
NOW WHAT?
GOODBYE SITES. HELLO SERVICES.
NOW?
DU LØSER NOGETDU ”LÆGGER” TIL
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HVAD ER EN SERVICE?
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GOODBYE SITES, HELLO SERVICES
DU SKAL TÆNKE SOM EN TJENER – ELLER EN GOD VEN…
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GOODBYE SITES, HELLO SERVICES
RETURKUVERTER ER EN SERVICE, FOR DEN HÅNDTERER ET SAMLET FLOW
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GOODBYE SITES, HELLO SERVICES
OG DETTE ER IKKE EN SERVICE
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GOODBYE SITES, HELLO SERVICES
MEN DET ER DET HER
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GØR DET NEMT AT ANVENDE
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SERVICE ER SVAR DU KAN BRUGE TIL NOGET …
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GOODBYE SITES, HELLO SERVICES
… OG TILBUD, DER PASSER TIL DIN SITUATION
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GOODBYE SITES, HELLO SERVICES
SERVICES FÅR DIG TIL AT SE GODT UD OVER FOR DINE VENNER
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GOODBYE SITES, HELLO SERVICES
SOM NÅR MAILCHIMP SUPPORTERER DIG SOM WEBMASTER
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GOODBYE SITES, HELLO SERVICES
ELLER NÅR DU FÅR HJÆLP TIL AT FØRE EN BESLUTNING UD I LIVET
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GOODBYE SITES, HELLO SERVICES
SERVICES ØGER TRANSPARENS OG GIVER BRUGEREN KONTROL
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GOODBYE SITES, HELLO SERVICES
HER ER EN TRANSPARENT SERVICE
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GOODBYE SITES, HELLO SERVICES
HVORFOR KAN JEG IKKE DIREKTE SKRUE PÅ MIN PENSIONSINDBETALING?
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DU FÅR VENNER…
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UD OG SE(RVICER) MED DSB
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GOODBYE SITES, HELLO SERVICES
DSB HAR ET KENDT TIDSRUM AT LEVERE SERVICES I
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GOODBYE SITES, HELLO SERVICES
AT REJSE IFØLGE DSB
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GOODBYE SITES, HELLO SERVICES
AT REJSE IFØLGE VIRKELIGHEDEN
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GOODBYE SITES, HELLO SERVICES
DET BURDE REGNE MED DIGITALE RELEVANTE SERVICES
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GOODBYE SITES, HELLO SERVICES
HVAD ER FORSKELLEN PÅ POLITIKEN OG BERLINGSKES RELATEREDEBETALINGSSERVICES?
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GOODBYE SITES, HELLO SERVICES
POLITIKEN BRUGER NYHEDER TIL SHOPSEGMENTERING
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GOODBYE SITES, HELLO SERVICES
BERLINGSKE HOLDER FAST I AT NYHEDEN I SIG SELV ER PENGE VÆRD
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GOODBYE SITES, HELLO SERVICES
HVORFOR KOBLER ALT FOR DAMERNE IKKE DERES INDHOLD TIL SERVICES?
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FORBRUG ELLER PENGE?
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ET SPØRGSMÅL AT GÅHJEM PÅ
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“ER DANSKE BANK EN BANK, ELLER ER DETEFTERHÅNDEN EN IT-VIRKSOMHED?”
Spørgsmål til Eivind Kolding, Børsen 26.
oktober
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SVARET KOM FIRE DAGE SENERE
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HVILKEN BRANCHE ER DU I?
DU BØR SPØRGE DIG SELV …
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HVILKEN BRANCHE ER DU I? PROFIT ELLER SERVICE?
DU BØR SPØRGE DIG SELV …
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VI SKYLDER VERDEN AT REDUCERE KOMPLEKSITET
2010s
“MAKING THE WORLD BETTER”
Advantages are no-nonsense and meaning
GOODBYE SITES, HELLO SERVICES
KILDE: 1508
5/14/2013