morpc social media workshop - city of delaware
DESCRIPTION
TRANSCRIPT
Social Media Strategies for Local Governments
Wednesday, June 18, 2014
WHO USES SOCIAL MEDIA? About 73 percent of online adults use social media Pew Research, 2013
WHAT WORKS FOR DELAWARE?
• News Source– Issue: Information vacuum– Information without filter–Real time–Resident engagement “They like us! They
really us!”
WHAT WORKS FOR DELAWARE?
Don’t forget ye old websit
e!
• Be Timely, Relevant and Useful– Think like a resident!– Balance consistent brand
message with multiple contributors
WHAT WORKS FOR DELAWARE?