morpc social media workshop - gong gong

9
MORPC 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 5 Quick and Dirty Tips for Successful Social Media Marketing

Upload: mid-ohio-regional-planning-commission

Post on 13-Jan-2015

106 views

Category:

Government & Nonprofit


1 download

DESCRIPTION

 

TRANSCRIPT

MORPC – 18 June 2014© 2014 Gong Gong Communications, LLC. All rights reserved.

5 Quick and Dirty Tips for Successful Social Media Marketing

MORPC – 18 June 2014© 2014 Gong Gong Communications, LLC. All rights reserved.

1. Set your goals and objectives

▪Consider both your communication and marketing goals▪Make sure they’re SMART (Specific, Measurable, Attainable, Realistic, Timely)▪Create short and long-term goals▪Don’t forget to revisit them throughout the year!

MORPC – 18 June 2014© 2014 Gong Gong Communications, LLC. All rights reserved.

2. Understand your audience

▪Who are you trying to reach?▪How do they prefer receiving news and information?▪Are you talking to an empty room? If so, why?

MORPC – 18 June 2014© 2014 Gong Gong Communications, LLC. All rights reserved.

3. Determine what kind of information to share

▪Community events▪Highlight news stories featuring local businesses and individuals▪ Third party resources your community members might find useful▪Commentary and op/ed from staff▪ Tax, permit, and licensure information

MORPC – 18 June 2014© 2014 Gong Gong Communications, LLC. All rights reserved.

4. Determine which social networks you should engage

▪ Is it appropriate for my staff, industry, and the type of services we provide?▪Will my audience be looking for information there? Will they truly engage?▪Will the return on our investment justify the cost (financial, energy, manpower, sanity, etc.)

MORPC – 18 June 2014© 2014 Gong Gong Communications, LLC. All rights reserved.

4. Determine which social networks you should engage

▪ Facebook▪ LinkedIn▪ Twitter▪ Google+▪ Slideshare▪ Pinterest▪ Video (YouTube)▪ Photos (Instagram, Flickr)

▪ Content and document sharing▪ Blog▪ E-mail marketing▪ Industry-specific social networks▪ Forums

MORPC – 18 June 2014© 2014 Gong Gong Communications, LLC. All rights reserved.

5. Create a plan

▪ What are the objectives?▪ What should we be doing here (and what shouldn’t we be doing)?▪ What kind of content should we be sharing and what should we be discussing?▪ How often should we engage and when?▪ Who will be doing what?▪ How will we monitor this channel?▪ How will we track and analyze our engagement?

MORPC – 18 June 2014© 2014 Gong Gong Communications, LLC. All rights reserved.

Gong Gong Communications

We provide holistic marketing and creative services to small businesses on a monthly and per-project basis.

We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement.

gonggongcommunications.com

MORPC – 18 June 2014© 2014 Gong Gong Communications, LLC. All rights reserved.

Questions?