Morro Bay Marketing Presentation
August 9, 2012
Sunset Magazine Coastal Issue September 2012
Sunset Magazine Weekend Escapes September 2012
TripAdvisor.com Sponsorship Page — July
Runs through October 2012
•4642 page views
•342 clicks
•7.37 CTRLast month: 7.38% CTR
Canadian Traveler 2012–2013
Bay Area News Banner Ad Campaign
iPhone App: 7/1–7/31•35,567 impressions•210 clicks 0.54% CTR
MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com
Travel Coupon Guide — OnlineMay–August 2012
•103,211 impressions
•109 clicks .11% CTR
Travel Coupon GuideMay/June 2012
SLO VCB AdContracted thru 6/2013
August E-Blast—Constant Contact
Morro Bay Savor Ultimate Getaway Package
Morro Bay Savor Ultimate Getaway Package
Morro Bay Bus WrapsBus Rolls July – 2012
Morro Bay Bus WrapsBus Rolls July – 2012
Examiner.com: Oyster Festival
YouTube: Morro Bay Bike Parade
Tribune: Skate Magazine and Museum
Tribune: Shades of Gray in Morro Bay
Tribune: Morro Bay to Hit the (Air)waves
Tribune: Savor Article
News Releases in the Works
•Avocado and Margarita Festival — July 31, 2012
•Morro Bay Triathlon — September 1, 2012
•Morro Bay’s Participation in Savor 2012 — August 15, 2012
•TOT Success
•Battle of the Bay
Google Analytics: Total Website Visits
Google Analytics: Total Page Views
Google Analytics: New vs. Returning Visitors
Google Analytics: Smart Phone Visitors
Google Analytics: Smart Device Visitors
Google Analytics: Top 10 Referring URLs
Google Analytics: Top 10 Referring Cities
Jackrabbit Analytics: Jackrabbit Clicks
TOT for 2010/11 and 2011/12
Google Analytics: Added Email Addresses
Added 33new email addresses to database.
9,447 Total Addresses
New Facebook “Likes”
Facebook Recent Guest Posts
Facebook Posts: Visit California
•Sunset Magazine – September 2012 Coastal Issue
•Weekend Escapes Magazine (Sunset Special Issue)
•Savor Social Media Opportunities
•TripAdvisor.com:Sponsorship Page & Banner Ad Campaign
•Virtual Tourist.com
•Desert Sun – Online Banner Campaign
•Bay Area News Group – Mobile & Banner Ads
•Sunset.com – Mobile and Banner Ads
•Visitca.com – Mobile and Banner Ads
•SLO VCB Banner Ads
•Canadian Travel Magazine
Fall 2012 Marketing Recommendations