mos consutancy services marketing

8/7/2019 MOS Consutancy services marketing

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CONSULTANCY SERVICES ; definition:

Consultancy services that are available now-a-days are defined asservices of providing the customer with different kinds of solutionsrelated to their businesses & various processes related to it.The kinds of services required in a business may be as diverse as;

Advertising, sales & marketing servicesBusiness brokerage servicesBusiness & management consulting servicescomputers & information technology related services

e-Commerce, e-Retail & social e-Commerce related servicesFinancial servicesHuman resource consulting serviceshuman resource recruiting servicesInternet marketing consulting services

Professional & virtual assistant services


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Project management & program management services

Social media marketing & social networking consulting services

Software engineering, design, development & integration services

Website design development& hosting services

Writing services.


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7 Ps of services marketing & consultancy

services:1. Product:

The varied sorts of consulting that is offered by different firms arethe ones enlisted above; there can be fields other than those

in which consultancy is provided by different consultancyfirms.

The services are themselves offerings of those firms.

2. Price:The pricing in consultancy sector determines the clients loyalty

towards your firm.

Two categories of the services provided can be identified on

the basis of the time invested in providing consultancy & thekind of consultin rovided


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Per project approachThese & many other methods can be devised based upon followingstrategies; Cost based pricing:

Adding up all the costs for providing consulting services to a

company as well as tacking up another amount plus which will bethe actual price.

This kind of pricing strategy helps to draw a good compensationfor the expenses made by the companygives better chances to the competitors to position themselves

as ones providing quality service at low costs.

Provides opportunities to competitors to attract their customers Demand based pricing:

Depends on the expectations & estimations of present &

prospective clients.The estimations of prospective clients regarding pricing can beassesed with the help of market research.


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Competition based Pricing:The prices quoted by the competitor must be deeply analyzedbefore quoting price for similar or identical service beingprovided.you can proceed in any of the three avenues for deciding the

price of a service provided by the firmMatching the price with competitor

Undercutting them to become more attractive optionIntentionally pricing your service higher so as to give it a touch ofexclusivity

Loss leader pricing:Some services are provided at remarkably low prices to attract

customers.Then it offers to provide requisite & more significant services tothe client & charge as per the service provided.

Demand curve pricing:

It opines to price the offering in accordance with the demand,Particularly when you newly collaborate or you provide


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something new & more attractive.Prices are reduced as the service becomes common to remaincompetitive. Skimming:

Pricing your services exceptionally high to skim the clientele

or customer base.After formation of a firm customer base the prices are lowered

to remain a n attractive option for the customers.A USP regarding the service provided & exceptional propertiescan help in justifying the price charged.

Penetration:Strongly undercutting competitors presence in the market by

lowering prices & capturing most of the number of firms. Psychological pricing:

Odd/ Even pricing strategies to attract customers this even

works in case of companies as clients.


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3. Place:The place in case of consultancy services is considered to be the

office space of their potential clients.Easy accesssibility at the real & Virtual Market space helps to caterto greater clientele.

4. Promotion:

The major & most promising method for promotion is Cyber mediaNext comes the electronic media.Availing discounts to their clients is a strategy used to enhance

sales.

5. People:People working in a consultancy firm are required to possesstypical skills on the basis of which they are hired.People with technical background are hired to work upon such

u nits that require such expertise with technical aid.


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While for managing companys business People withadministrative background are hired.Hike in demands of skilled labour.

6. Process:

The process of a consultancy firm actually deals with providingvarious solutions to firms marking presence in diverse sectors.

They may carry out this process while being in their offices,through advanced cyber & telecomm aids.

Lets take the example of a firm;

CAPGEMINIThe services provided by capgemini are:1. Strategising

2. Human resource3. Marketing & advertising


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4. Business process Management.5. Financial solutions.6. Supply chain solutions

If we consider any one field where Capgemini provides itsservices, We will come to know that each service has a line of

action associated to it.Ex: Strategising the transformation in organization design;

The deep knowledge of the consultants regarding the situationsprevalent in an organisation & kinds of organizational modelsthat are relevant according to the situations.

The expertise of the consultants is used for strategically planningthe steps to be taken for the restructuring & reformation of the

organization structure & design.


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7. Physical Evidence:It depicts the ambience that is created to mark the presence in thecustomers mind.

Includes the ease with which a customer can get his/ her work done atThe workplace, & the fort that he /she acheives while being in that

workplace.In case of consultancy firms the ambience is built by a typical office

environment with people working in separate workstations withconsiderable open space around for interactions that promotesteamwork.

Depends on amount of work at the client site..


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8. Productivity:

Show remarkable productivity

Pattern of working has considerably changed since the meltdown

Since the year 2007 this sector has contributed11.18% to the GDP

ITeS sector expanded by12% in the fiscal year 2009

Brought a revenue of us$48 billion in the FY 2008-09

Lots of hiring capacity


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mos consutancy services marketing

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