mosquitno 2017 general presentation
TRANSCRIPT
2017
Company Presentation MosquitNo
Concept Innovation Product Development Sales/Marketing
Who is MosquitNo?
Company Background Protecting our skin from biting mosquitoes previously
meant using sticky lubricants including the toxic
substance DEET.
MosquitNo thought ‘this can be done with more fun
and functionality’ skin or clothing sticks.
MosquitNo is well known from the trendy bracelet for
mosquitoes to keep bad bugs away and has
developed practical solutions to replace the clumsy
lubrication problem. And MosquitNo... its also hip and
trendy.Above all, mosquitoes are the human killer number 1
and we believe that fighting them can be fun!
Company Profile After the introduction of the bracelets & SpotZzz
stickers, MosquitNo developed a new range of
Mosquito Repellent Polo Shirts, available for men,
women and kids.
By these technologies we are able to develop new
product concepts which connect with current trends
for safe and user friendly protection against
mosquitoes and other insects. In 2014 we started with
the development of a series of products based on
Nano Technlogy and for 2015 a Cosmetics Product
Line will be launched.
MosquitNo turns a low interest product into a high
interest product and makes a normally rational sale
into an emotional sale which creates new revenue
chances for the customers.
THE COMPANY
MosquitNo provides a unique offering. Innovations for the target markets.
Concept Innovation MosquitNo leverages on new
technologies, consumer insights and
business needs to deliver innovative
solutions worldwide protecting against
mosquitoes and other insects.
THE COMPANY
Concept Innovation
Product Development
Marketing & Sales
HOME & GARDEN SPORT & OUTDOOR TRAVEL & DUTY FREE HOSPITALITY
MosquitNo products are very
suitable to use around the
house. While sleeping next
to your pillow or on the table
during the long summer
evenings in the garden or
patio.
The skin is extra sensitive for
mosquitoes after sports due the
sweat on the skin. MosquitNo is
a safer solution and more
convenience way to apply on
the skin. MosquitNo making it a
practical and secure protection
during active moments.
The compact and lightweight
MosquitNo packagings are
ideal during holidays and
travel. Our products are easy
to carry during flights and
backpacking
MosquitNo products are
excellent suitable for use on
the terrace or during those
nice summer evenings in
trendy beach clubs.
MosquitNo is easy to use, has
a gradual and prolonged
functionality for optimal
protection
Product Development MosquitNo transform new ideas and
concepts into feasible, ready to sale
products with the most attractive
package and display solutions.
Marketing & Sales MosquitNo have multi-disciplinary
teams and partners in marketing and
sales, distribute the Mosquitno
concepts and products around the
globe in different market segments
according to SWORDFISH model by
MosquitNo.
Stylish, Practical & Functional
SWORDFISH A Customers B Customers C Customers
RETAIL WHOLESALE RETAIL WHOLESALE RETAIL WHOLESALE
SPORTS & OUTDOOR CHANNEL
WELFARE CHANNEL
ONLINE (E-COMMERCE)
RETAIL DUTY FREE & INFLIGHT
DEPARTMENT STORES
FARMACY, DRUGSTORES & HEALTHCARE
INTERNATIONAL PARTNERSHIPS
SUPERMARKETS & HYPERMARKETS
HOSPITALITY (HOTELS & RESORTS)
SWORDFISH… A UNIQUE DISTRIBUTION MODEL
THE COMPANY
SWORDFISH model MARKETS & CUSTOMERS
Market since 2009
Market since 2012
Market since 2008
MosquitNo Office
Market since 2014
Market since 2015
OVERVIEW COUNTRIES
Countries of area at risk 800.000 deaths per year - new upcoming diseases - a multi billion USD market!
Malaria Japanese mosquitoes virus Yellow Fever
Dengoe Asian tiger mosquitoes Chikungunya
Insect repellent products in China
Headlines Insect Repellent products records stable growth of 8% in current
terms, reaching sales of CNY 7.1 billion in 2014. Health-conscious and convenience-orientated consumers, together
with innovative products, boost the development of insect repellent products in 2014, especially liquid repellents
Average unit prices of all home and personal insect repellent product
types increase in current terms in 2014. Home and personal insect repellents set to grow at a stable constant
value CAGR of 3% over the forecast period, reaching sales of CNY8.1
billion in 2019.
Health-conscious and convenience orientated Health-conscious and convenience-orientated consumers, together with
innovative products, jointly boosted the development of more natural and non toxic insect repellents in in 2014, especially non harmful
insect repellent. Supported by increasing product knowledge,
consumers were becoming more sensitive about the chemical residues that insect repellent products might produce, especially young parents, according to trade sources. In addition, they
were increasingly looking for convenience. This convenience and innovation successfully attracted consumers and resulted in healthy growth.
Stable current value growth Insect Repellent products recorded stable current value growth of 8% in
2014, which was slightly lower than in the previous year. On the one
hand, most insect repellents, such as coils and spray/aerosol insect repellents, had already reached a high degree of maturity.
On the other hand, stable consumer demand, especially in the summer,
along with the further penetration of liquid insect repellents gave
home insect repellent products new growth momentum. As a result,
home insect repellent products recorded stable growth in 2014, despite
coming from a large base
Average unit prices growth The average unit prices of all insect repellents product types grew in current terms in 2014, mainly thanks to consumers’ low price sensitivity
due to infrequent purchases, and to a general trading up to more- expensive less-harmful insect repellent products.
INSECT REPELLNT PRODUCTS IN CHINA
INSECT REPELLNT PRODUCTS IN CHINA
Prospects for China 2014/2019To become increasing popular Smart and non harmful insect repellents are set to become increasing popular over the forecast period. Firstly, the popularity of small-area commodity housing, which fits in better with the use of smart and functional insect repellents. Secondly, the increasing sensibilities of consumers towards excessive amounts of chemical ingredients, with the fact that liquid insect repellents contain more-natural insecticidal ingredients, such as, citronella, lemon grass, wormwood and mint, further support their increasing popularity.
Increasing popularity of insect repellents Compare to the review period, home and personal insect repellents are expected to record a slight lower but still healthy constant value CAGR of 3% over the forecast period. The strong growth momentum from the increasing popularity of personal insect repellent products will support a positive performance from home insecticides, which is already coming from a large base
Price competition Price competition within home & personal insect repellents is set to be moderate over the forecast period; all product categories are set to record stable price increases at constant 2014 prices. This is due to the further penetration of advanced, innovative and more high end product versions, for example, natural electric insect repellents. Price rises within electric repellents are set to be strong, as the high-priced liquid electric repellents will continue to account for a larger share of sales at the expense of low-priced mat electric insect repellents.
Sales of insect repellent products by category
Sales of Spray / Aerosol insect repellent by type
Forecast sales home & personal insect repellents by category
ACTIVE INGREDIENTS
EFFI
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The efficacy against an Anopheles-species (Mosquitoes) was monitored over a time period of 10h. The best protection was achieved with DEET and particularly with Saltidin®. Even after 10h, the efficacy of the Saltidin®-solution was still at a level of 99%. During this time frame, no loss of efficacy was observed for Saltidin®, in contrast especially to IR3535® (Fig. 1).
A superior performance of Saltidin® was also found when comparing the average repellency over all concentrations, which was 10 percentage points above that of DEET and nearly 20 percentage points above that of IR3535® (Fig. 2). The anopheles mosquitoe is a common carrier of Malaria and Dengue Fever. This breed of mosquitoe is more prevalent in Central - South America & Asia.
With NAN
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Safety for children “Saltidin® is considered to be the repellent of first choice by the Public Health Agency of Canada’s Canadian Advisory Committee on Tropical Medicine and Travel for travelers six months to 12 years of age.” (10)
Material compatibility Saltidin® will not harm or damage plastic or synthetic coatings. It won’t damage your fishing line, firearm finishes, sunglasses, watch or other outdoor products. Effect on PVC plastic soaked in Saltidin® and DEET then analyzed after 7 days. Control PVC at the top, Saltidin®in the middle, and DEET at the bottom.
CONTROL
SALTIDIN
DEET
Detailed eye on the ingredients Safety and Effectiveness
Advantages of Saltidin®
Non -Toxic and Dermatologically tested (not on animals)
Safe for kids from 0 months "Human Safety report Saltidin®"
Safe for pregnant women (see attached report "Human Safety Saltidin®")
Also effective against horse flies and ticks. (see attached report "SOFW May 2014")
Effective against midges (As a part of the WHO Pesticide Scheme
(WHOPES) the efficacy of Saltidin® was tested against Scottish biting midges
(Culicoides impunctatus). Saltidin® was shown to be ahighly effective repellent against the Scottish biting midge. Landing and
biting was prevented for more than 8 hours)
Further test results can be found in the report "Summary Efficacy Data"
DEET-based repellents under restriction in many countries
Current restrictions based on DEET products:
Spray containing 20% DEET: Do not use on children less then 12 years old.
Spray containing 30% DEET: Do not use on children less then 12 years old. Adults: only apply once a day
Spray containing 50% DEET: Do not use on children less then 17 years old. Adults: only apply once a day
What do other say?
The safety data and efficacy of Saltidin®
(Icaridin) have been reviewed by the World Health Organization. The results of this evaluation can be viewed online under:
On page 28, WHO comes to the conclusion that KBR 3023 (= Saltidin®) “is recommended as a safe and effective insect
repellent for human use”.
Conclusion
To summarize the implications of Saltidin® for human health, it can be stated that even
long-lasting use of large amounts of Saltidin®-containing repellent products will be without any undesired effects on the skin or any internal organ.
Saltidin®, at a concentration of up to 20% in the
repellent product, is also safe for use by small children (no age restriction) and pregnant women.
Saltidin®, with its proven efficacy against a broad range of biting insects as well as ticks, has been marketed since 1998 in now more than
40 countries worldwide without any health-related customer complaints.
Detailed eye on the ingredients Safety and Effectiveness
ACTIVE INGREDIENTS
MosquitNo Insect Repellent Factor - IRFMosquitNo is introducing the
INSECT REPELLENT FACTOR (IRF)
This tool will help consumers to select the right insect repellent
product. IRF includes 4 Factors: Factor 1 up to 4. How higher the
Factor how more powerful the protection against insects like
mosquitoes and ticks. The IRF will also help retailers to create display
and planograms based on the effectiveness of the products.
Insect Repellent Factor 3
Long-lasting Protection To be used on textiles
Proven effectiveness against e.a Malaria, dengue, Lyme disease.
Age > 6 months. Non Toxic Protection.
Nano products are without scent, 100% DEET FREE
Outdoor products: Flowerpot, Placemats, Table Cloth Hangers
Nano products: Textile Spray, Fabric Softener, Polo Shirt
Insect Repellent Factor 2
Easy & Fun Protection
Effectiveness could be different by person to person,
by location or mosquito species. Natural protection,
100% DEET FREE.
Citronella products (only use to products with ‘non-EU’ packages)
Insect Repellent Factor 4
Powerful Personal Protection To be used on the skin
Proven effectiveness against e.a. Malaria, dengue, Lyme disease.
Age > 6 months.
Non Toxic Protection. Safe for the environment.
Comfortable Scent. 100% DEET FREE
Cosmetics Products
INSECT REPELLENT FACTOR - IRF
Trendy Citronella Bracelets
EASY CARE
About Trendy Citronella Bracelets MosquitNo is well known for our trendy citronella
bracelets. We developed our bracelet as a fun and
practical alternative to the often sticky and
cumbersome repellent creams and sticks.
After intensive research MosquitNo developed a
silicone which can absorb fluids and let them
evaporate gradually. Thanks to this technology our
bracelets will spread a citronella odor for a minimum
of 72 hours. Besides being practical our bracelet is
safe for children, waterproof and 100% natural.
The bracelets are available in our normal design, with
or without clip or in the new 'get connected' design.
Our 'get connected' bracelets are also available in a
smaller size for kids.
Why Buy? 72hrs duration per bracelet
100% natural
Waterproof
Safe for kids 3> years
Available in 10 trendy colors
Does not contain any liquids:
easy to carry during traveling
Size easy to adjust thanks to clip
Why to use the Clip? (5-pack only)
Easy to adapt size
Luxury gadget look
Easy take off and on
Re-usable
Trendy Citronella BraceletsWhy choose for Get Connected?
Elastic
Available in 2 sizes: for children and adults
To use for: Easy, quick and natural protection
For children and adults
During swimming and outdoor playing
SpotZzz Citronella Stickers
EASY CARE
About SpotZzz Citronella Stickers Handy & fun citronella stickers that can be attached
to, for instance, textiles, sleeping bag, bed frame,
etc.
The MosquitNo SpotZzz stickers gradually evaporate
a citronella odor during 72 hours per sticker. The
stickers do not contain any liquids and are 100%
natural and safe for children >3 years.
The assorted SpotZzz stickers are available in 29 fun
designs. Also available: SpotZzz safari stickers,
containing 12 animal designs.
Why Buy? 72hrs duration per bracelet
100% natural
Waterproof
Safe for kids 3> years
Working duration: 72 hours per sticker
Gradually evaporates a pleasant citronella odor (minimal 72hrs) per sticker
Comfortable for kids and adults during sleeping, sports and traveling
Available in 5-pack and single sheets
Available in handy retail displays
To use for: To use on textiles
Easy, quick and natural protection
Specificly for children
During camping, swimming and outdoor playing
Do not apply directly on the skin
SpotZzz Citronella Stickers
Insect Repellent Cosmetics
INSECT REPELLENT COSMETICS
2in1 Luxury skin care, fragrance & insect repellent Through an exclusive joint development
MosquitNo has created a ground breaking
skin care series protecting against the sun and
mosquitoes! Imagine: an advanced 2in1 skin
care range that protects you and your family
against a sunburn and at the same time
against mosquitoes and other insects. The
best has yet to come… An insect repellent
with a outstanding fragrance and great safety
advantages for human and environment.
Saltidin, the active ingredient used in our 2in1
Cosmetic range, has many advantages:
1) More effective as DEET,
2) Non toxic,
3) Safe for children and adults,
4) Safe for the environment.
To use for: 100% DEET free
Easy to apply on skin
Dermatologically tested
Safe for children >6 months
Non-toxic
Environmentally friendly
No typical insect repellent fragrance!
With Aloë Vera, White Lotus & Saltidin®
Active insect repellent ingredient Saltidin®. Recommended by the WHO
Flight Safe Label - <100ml - Easy to carry in handbag or luggage
Saltidin® is recommended by the World Health
Organization as the best alternative for DEET.
Due to the increased awareness of the dangers
involved in using DEET-based repellents we
believe that MosquitNo's advanced Insect
Repellent cosmetice range will offer a excellent
alternative to replace DEET-based products on
the market.
Insect repellent Cosmetics
INSECT REPELLENT COSMETICS
Insect Repellent SUN CREAM 30SPF Sun Cream protection up to 6 hours.
To use for: At the beach and swimming pool
During sports, cycling, hiking, backpacking and safari trips
For children and adults
Insect Repellent AFTER SUN LOTION After Sun lotion protection up to 8 hours.
To use for: During the early evening and night
During evening dinners
For children and adults
Insect Repellent FRAGRANCE HER / HIM Fragrance protection more than 10 hours.
To use for: Advanced luxury fragrance
Top class fragrance for women and men
Insect Repellent BODY MOISTURIZER Body Moisturizer protection up to 8 hours.
To use for: All day during all outdoor activities
100ml spray, easy to carry
For children and adults
Insect Repellent WIPES Wipe protection up to 5 hours.
To use for: Easy to carry in your handbag
For quick protection
During sports, cycling, camping,backpacking, hiking and safari trips
For children and adults
Ook verkrijgbaar: Travelsets!
Insect repellent Skin Care
BASED ON NANO TECHNOLOGY
Insect Repellent Products
PRODUCTS BASED ON NANO TECH
Nano Technology MosquitNo leverages on new technologies,
consumer insights and business needs to deliver
innovative solutions for worldwide protection against
mosquitoes and other insects.
Nano Technology is a fairly new and extremely
innovative technology which consists of the
manipulation of elements on an atomic and
molecular scale. This is innovative and unique and
consists a matrix of nanoparticles which allow the
transportation of active components.
All products in our Nano range offer long lasting
protection. Some products, like the fabric softener,
can even be re-activated without re-applying.
To use for: Long lasting protection
Treat bed sheets, curtains, sleeping bags and tents
Clothing, uniforms and sporting gear
Use the Nano-tech bracelet for long lasting personal protection
Nano Technology products
The Nano products protect against
diseases like Dengue, Yellow Fever and
Malaria. Besides, it is non toxic and
biocompatible.
PRODUCTS BASED ON NANO TECH
Insect Repellent FABRIC SOFTENER Just add the 60ml bottle MosquitNo's Fabric
Softener to your washing and your textile is
repellent for 10 washings afterwards and 2 months
without washing after first wash time! (Not for
leather)
Why Buy? Easy to use
For all textiles from bed sheets to curtains and clothing
Long lasting: up to 10 washings
Pleasant lavender scent
For up to 5 kg of textile
Use at 30˚C max.
Insect Repellent TEXTILE SPRAY Protect any fabric by treating it without repellent
textile spray. One treatment lasts 3 months or up to
the next washing. You can use it for any type of
textile from bed sheets, to curtains, sleeping bags,
tents, shirts, and more.
Why Buy? Long lasting: 3 months or until the next washing
Odorless!
Apply to any type of textile
Especially suitable for people with skin allergies/irritations (as there is no skin contact)
Insect Repellent NANO TECH BRACELET The trendy bracelets are available in 6 colors - 2 bracelets in box. Use the bracelet for arm and
ankle. One bracelets protects 20 days long against
mosquitoes and other insects. No liquids, odorless
and one size fits all.
Why Buy? Long lasting: Working duration 20 days
Trendy and functional
One size fits all
For wrist and ankle
Nice for travel, events, activities and leisure!
Available in 6 trendy colors,
Odorless!
Nano Technology products
Outdoor productsFOR GARDEN, BALCONY
AND MORE…
INSECT REPELLENT OUTDOOR
Outdoor products We know that mosquitoes and other insects are
uninvited guests at your table! Keeping them away is
easy with the functional and trendy range of
products in our outdoor range.
Our outdoor range contains many useful product
items such as flowerpots, tablecloth hangers and
placemats in trendy designs and colors. These
products belong in every home, balcony or garden
and make memorable and practical gifts for family
and friends.
The MosquitNo Flowerpot and Tablecloth Hangers
include a refill Gom based on either citriodiol- or
citronella. Both editions are available for countries
with specific regulations regarding the active
ingredients.
Outdoor products
To use for: Dining table, side table and terraces
Camping, picnic, garden and balcony
Unique product for restaurants and hotels
INSECT REPELLENT OUTDOOR
Insect Repellent FLOWERPOT Silicone Flower pot including refill gom based on
Citriodiol or Citronella. Collect all 4 funky designs to
keep mosquitoes away.
Why Buy? To use in your bedroom, balcony and garden
Ideally suited for children’s bedrooms
Citronella odor is gradually released from inside the flowerpot
Includes refill gom
Insect Repellent TABLE CLOTH HANGERS Our functional tablecloth hangers are made to
provide protection against mosquitoes and other
insects in your garden or balcony and during
camping activities. The tablecloth hangers contains a
refill gom based on Citriodiol or Citronella. The
tablecloth hangers include clips to apply to textiles
such as table cloths.
Why Buy? Set of 4 MosquitNo Tablecloth Hangers
Refill gom included
Effective for approx 2 months
Clip for easy attachment
For dinning table, side table, terrace, etc.
Outdoor products
FLOORDISPLAYS
Instore Presentation Modular displays to stimulate sales. Displays for each store surface available. All-in-one sales displays
COUNTER DISPLAYS IRF 3 + 4
Counter displays IRF 3+4 For Flower pots, Family Spray and unique 2in1 Wipes
COUNTER DISPLAYS EASY CARE
More information? Ask our MosquitNo country distributor, local sales team or visit our website.
Kapellerlaan 19 . 6041 JB Roermond . The Netherlands . [email protected] WWW.MOSQUITNO.EU