mosquito pp for cmo\'s

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Power Point for Marketing and Advertising decision makers.

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Page 1: Mosquito PP for CMO\'s
Page 2: Mosquito PP for CMO\'s

PROSPECTS.This is what you want fromyour interactive marketing.

This is what you are getting.

And only a few become customers.

Page 3: Mosquito PP for CMO\'s

Web Visibility

Becoming Visibleto Your

Prospects

Becoming Visibleto Your

Prospects

Becoming Visibleto Your

Prospects

Page 4: Mosquito PP for CMO\'s

CorporateWebsite

Page 5: Mosquito PP for CMO\'s
Page 6: Mosquito PP for CMO\'s

Corporate Website Navigation

Find A Club

List of States

GilbertHealthClub

List of Clubs

“Brand” Seeker

Only

5-10% of Health Club

Prospects

Page 7: Mosquito PP for CMO\'s

Mosquito Navigation

Find A Club

List of States

GilbertHealthClub

List of Clubs

“Brand” Seeker

List of LTF

Clubs

Search Engine User

80-90% of Health Club

Prospects

How do you getyour page found?

10,100,000 Pages

Page 8: Mosquito PP for CMO\'s

Paid Versus Free Traffic

89% of Clicks Happen

Here

Pay Big Money To Be Here

Search Advertising

Page 9: Mosquito PP for CMO\'s

This is how much you want to spend.

This is how much you’re actually

spending.

Page 10: Mosquito PP for CMO\'s

This is how much you want to spend.

This is how much you’re actually

spending.

GOOGLE ADWORDSGOOGLE ADWORDS

.10

PerClick

.10

.10

1.25

PerClick

4.107.72

SelfServe

SelfServe

Keyword 1

Keyword 2

Keyword 3

Keyword 1

Keyword 2

Keyword 3

Page 11: Mosquito PP for CMO\'s

51 MPG8 MPG

MOSQUITOPPC

Page 12: Mosquito PP for CMO\'s

PPC REACHES ONLY

11% OF PROSPECTS

WHO USE SEARCH

ORGANIC REACHES UP TO

89% OF PROSPECTS

WHO USE SEARCH

ALL PROSPECTSWHO USE SEARCH

Slicing up theprospect pie

Page 13: Mosquito PP for CMO\'s

PPC

ORGANIC

PPC can never scorea touchdown by itself.

Page 14: Mosquito PP for CMO\'s

BUT... the competition for that 80% is fierce.

And that’s just for the exact search term“organic search engine optimization.”

Page 15: Mosquito PP for CMO\'s

There can beHUNDREDS

of search terms forthe same thing.

search engine optimizationorganic search engine optimizationorganic seoorganic seo servicessearch engine optimization servicesseo in minneapolisseo in seattleaffordable seo companywebsite seo

natural search engine optimizationseo naturalnatural seonatural organic seo servicesseo services in miamiphoenix seo companyprofessional search engine optimizationexpert seocertified seo professional

Page 16: Mosquito PP for CMO\'s

If you optimize a web page for more than one search term,

you are not optimizing.

You are compromising.

Arizona Health Club

Arizona Gym

Arizona Fitness Club

Arizona Athletic Club

Phoenix Health Club

Phoenix Gym

Phoenix Fitness Club

Phoenix Tennis Club

Phoenix Weight Loss

Phoenix Personal Trainer

Southwest Fitness

Page 17: Mosquito PP for CMO\'s

Arizona Health Club Arizona Gym

Arizona Fitness Club Arizona Athletic Club

Phoenix Health Club Phoenix Gym

Phoenix Fitness Club Phoenix Tennis Club

Phoenix Weight Loss

Phoenix Personal Trainer

The Powerof the

SWARM

To get top ranking and reach more prospects

you need

one pageoptimized for

eachsearch term.

You may need

hundredsor

thousandsof these

“landing pages”.

Impractical for PPC

Unworkablefor humans

Page 18: Mosquito PP for CMO\'s

The Powerof the

SWARM

Page 19: Mosquito PP for CMO\'s

Like every mosquito,each page zerosin on a human

TARGETONLINE MARKETING WITH BYTE

Fitness clubin Phoenix

Page 20: Mosquito PP for CMO\'s

The Perfect Swarm

MosquitoSwarm

Website“Swarmlet”

Page 21: Mosquito PP for CMO\'s

WebFootprint

MosquitoFootprint

WebsiteFootprint

9,000 Keywords

140 Keywords

Page 22: Mosquito PP for CMO\'s

Like Calling Australia An Island

Australia Tourism67,400 Useful Keywords

Page 23: Mosquito PP for CMO\'s

Many Competitors

With Small Nets

Page 24: Mosquito PP for CMO\'s

You...With A Big Net

Page 25: Mosquito PP for CMO\'s

Lead Generation

Landing Page Lead Pool

Page 26: Mosquito PP for CMO\'s

Dashboard

Page 27: Mosquito PP for CMO\'s

Lead Generation

Lead Pool Dealer /Distributor

Page 28: Mosquito PP for CMO\'s

Search Engine RankingsGives you visibility to your search engine rankings for your targeted keywords.

Test Your SearchYou can trigger any search to view the results.

View Placement HistoryYou can view the history of your ranking placement online.

Page 29: Mosquito PP for CMO\'s

Sources Of Traffic > EnginesSee what exact search engines are driving the most prospects to your mosquito site.

Sources Of Traffic > TypesSee what types of online sources are driving the most prospects to your mosquito site.

Page 30: Mosquito PP for CMO\'s

User TrendsSee what time of day, and day of week people are searching for your products and services online.

Page 31: Mosquito PP for CMO\'s

Inbound Visitor DataSee exactly what keywords and engines drove traffic to your site – even at a campaign level.