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Holiday CampaignBenefitting Operation Breakthrough

Most Bang for the Buck

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Intro to Mail Print

Simplifying the complexity of direct marketing

Core competencies• Variable data for print,

mail and email• Print automation• Marketing

Communications Portal

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Intro to Operation Breakthrough

Operation Breakthrough serves more than 670 children daily with a waiting list of 1,000 children

• Largest single-site child care facility in Missouri

• In addition to child care, they also provide therapy, dental and medical care and parenting education

Of the children they serve:• 25% are homeless• 25% are living in foster care• 98% live below the federal

poverty guidelines

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How We Help

• Ten year mutually beneficial relationship• Printing and mailing to support their fundraising efforts

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How We Help

• Mail Print employees provide support through fundraising, donations and volunteering

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What We Receive

• Many new “short” friends• The means to witness

the miracle of a child who has been taught to love and nurture• A deeper purpose that

drives our continual innovation and success

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Holiday Campaign Goals

• Wish our clients a happy holiday• Demonstrate our variable data, Personalized

URL and print capabilities• Highlight a side of Mail Print that is rarely seen• Raise awareness of Operation Breakthrough and

give the opportunity for individuals to learn more and possibly donate

• There were no response rate or financial goals

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Audience & Timing

Target Audiences:• Current clients• Warm Prospects

Mailed the beginning of December

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Tactical Components

Direct Mail

Variable data direct mail piece with Personalized

URL link

Variable data direct mail piece with Personalized

URL link

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Tactical Components

Personalized URL

Personal welcome and gift selectionPersonal welcome and gift selection

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Tactical Components

Personalized URL

“Share Your Story” message board

for additional interaction

“Share Your Story” message board

for additional interaction

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Tactical Components

Personalized URL

Operation Breakthrough overview and

success stories

Operation Breakthrough overview and

success stories

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Tactical Components

Follow-up Email

“Thank you” email with Mail Print &

Operation Breakthrough

results

“Thank you” email with Mail Print &

Operation Breakthrough

results

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Results

• 22% of recipients went to their PURL • Many wrote a holiday story on the message board

• Mail Print representatives were overwhelmed by calls and positive reactions to the campaign

• Financially, the campaign contributed to the acquisition of six highly-valuable new clients

• Operation Breakthrough saw an increase in online donations immediately following the mail campaign

AND…650 happy childrenAND…650 happy children

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What We Know

“… it is in giving that we receive.”

-Prayer of St.

Francis