TRIZ THE MISSING LINK OF

INNOVATION

By Zulhasni bin Abdul Rahim

https://my.linkedin.com/in/zulhasni

ABOUT MYSELF

You find NO EXCUSE to innovate if you have found TRIZ

• 5 years in Japanese electronics industries • 10 years in automotive (Quality, R&D, HR and Corporate)• Researcher between PROTON –UTM with more that 7 publications• Experience in TRIZ for 5 years with level 3 expertise• Technical advisor for MPC on TRIZ and supporting > 7 universities and schools• Champion in MyTRIZ international competition 2013 & 2014.

NOWADAYS…

INNOVATION IS...

MISCONCEPTION...

SAMSUNG SECRETS!What does Samsung do in comparison? How does it line up

against these American masters or conversely are Google and Apple good enough to compete against Samsung?

• There’s no doubt that patent circumvention is an aim when Samsung innovates. From its early forays into innovation, competing against Toshiba in washing and drying machines, Samsung has chased patents in areas where its competitors appear to have protection and has oriented its innovation efforts to find new patentable ideas in its competitors’.

Links: http://www.forbes.com/sites/haydnshaughnessy/2013/03/07/why-is-samsung-such-an-innovative-company/

SAMSUNG IS TRIZ PRODUCT!

YES, OTHERS USED TRIZ

TRIZ IN MALAYSIA

SO…?"You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to

believe. You take the red pill, you stay in wonderland, and I show you how deep the rabbit

hole goes.“ ―Morpheus, to Neo (The MATRIX)

CHINA TAKING THE RED PILL

The local government believed that the promotion of TRIZ theory would help SIP companies improve product development capacity, expand innovation horizon, and increase added value. The goal is to accelerate the transformation from "Made in China" to "Created in China" and to help local enterprises in such issues as salary increase, energy saving, and environmental protection.http://www.sipac.gov.cn/english/news/201109/t20110913_113805.htm

WHAT IS THEY AIMING?

IDEA$$$$

INNOVATION

INVENTION

CAN WE TEACH INNOVATION?

CAN WE LEARN INNOVATION?

Systematic

RepeatabilityStructured

ReliableFaster Better

Cheaper

CAN WE LEARN INNOVATION?

WHAT IS T-R-I-Z?

Teoriya Resheniya Izobreatatelskikh ZadatchTRIZ

Theory of Inventive Problem Solving

Teori Penyelesaian Masalah Inventif

Detail contents

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INNOVATION METHODOLOGY

SYSTEM

VALUEINNOVATION

TRIZ

Thank you very much for your attention

Please contact me for further supportE: zulhasni@gmail.com

P: 019-2482044FB: https://www.facebook.com/groups/TRIZ.MALAYSIA/