How Lifestyle Experts

Plan + PublishMotivational Content With CoSchedule

C U S T O M E R S T O R Y

Lee launched Fit Foodie Finds while in college to chronicle her life as a healthy college

student. As her blog and social media popularity grew, she expanded her team and

turned her passion into a successful business.

She credits CoSchedule to playing a vital role in her success. Since 2011, her team has

used CoSchedule to...

Craft Engaging Headlines To CaptureReaders’ Attention

As a lifestyle experts, Fit Foodie Finds is focused on writing and sharing blogs and

resources that their readers will find valuable, helpful, and inspiring. But finding the

right words to capture their attention hasn’t always been easy for Lee and her team.

CoSchedule’s Headline Analyzer helps the team write more intriguing, fun headlines

that resonate with their audiences.

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"My favorite feature is the headline analyzer. It makes you think differently about what

you’re saying. It’s been a really helpful, cool tool for us to use."

L E E H E R S H ,

Founder of Fit Foodie Finds

Using CoSchedule’s Headline Analyzer has provided Lee and her team inspiration for

new blog content. Including some fan favorites like: 50 Healthiest And Most Delicious

Holiday Cookie Recipes, The Ultimate Guide For Holiday Gift Ideas, and Why I Lift + 15

Bodyweight Exercises You Can Do Anywhere (Without Weights!).

The headline analyzer is built into CoSchedule. Making it easy for the team to

simultaneously draft and test e�ective headlines for their upcoming blog posts.

Develop 8-12 Weeks Of Content In Advance

Every marketing team strives to plan ahead and think more strategically about their

content calendar. But for many, it’s easier said than done.

By using CoSchedule as their editorial calendar, Fit Foodie Finds can plan ahead and

rearrange content seamlessly as changes and updates occur.

"We still do your classic brainstorming session with a whiteboard. Where we’re all in

the same room talking about the next season or the next few months. Then, we

literally open CoSchedule and slot things in the calendar. It makes it really easy to

move things around as things come up," says Lee Hersh.

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Instead of stressing over these last minute projects, Lee and her team can quickly

collaborate on the fly. Even while they’re on the move.

"I always say I just need my laptop with me to get things done. We really so rely heavily

on CoSchedule for everything that goes live on Fit Foodie Finds: our blog, our email

and Instagram. It’s where I organize my business," continues Lee.

With CoSchedule, Fit Foodie Finds has visibility into when things are going live, dates

for upcoming events, and other important details. It’s been a game-changer to visually

organize and execute their marketing strategy.

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"CoSchedule has allowed us to plan andstay ahead 8-12 weeks. It’s the best thing

we’ve done to get ahead of ourselves; especially with so many last minut

projects popping up."

L E E H E R S H ,

Founder of Fit Foodie Finds

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Oversee + Review Branded Content By Contributors

Strong branding is key to creating recognition and awareness for any organization. Fit

Foodie Finds is no di�erent.

As a business owner, Lee knows the value of strong brand voice and imagery. And the

women behind the content are dedicated to making Fit Foodie Finds a leader in

lifestyle, fitness and nutrition resources.

The team includes a Community Manager, a Brand Manager, Content Manager, and an

Intern.

To keep the team aligned, Lee coordinates every detail inside CoSchedule.

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"The first thing we do is get new team members a CoSchedule account. Then

walkthrough and review the marketing plan with them for the next few weeks. It’s been

really smooth and intuitive."

L E E H E R S H ,

Founder of Fit Foodie Finds

CoSchedule serves as a project hub for the Fit Foodie Finds team. And gives Lee a

space to oversee and review projects as they’re in progress.

"I know a lot of bloggers who use Google Calendar or spreadsheets. And I’m like, 'How

do you communicate with people or know when things are due or who’s doing

what?,'" continues Lee.

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"It’s easy for me to assign the content owners so I can see who the authors are on

each project," says Lee Hersh.

Through mapping out these projects in CoSchedule, Lee has full visibility into her

brand’s messages before anything goes live; giving her certainty that her team is

producing content that will continue Fit Foodie Finds’ strong reputation and loyal

fan-base.

CoSchedule is mission control for your entire marketing

strategy! Get everything organized in one place, so you

(and your team) can focus on the important stu�...getting

sh*t done! See your entire marketing schedule at a glance

and sync your team inside a collaborative,

cross-functional calendar for social, content,

email, events, and more.

Ready To Map Your Marketing Plan

with CoSchedule?

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