motivational dynamics in health behavior change 2014
DESCRIPTION
Despite the wealth of technology-assisted advances in healthcare, human behavior continues to be the cause of great variance in health-related outcomes. Our health and well-being are vigorously affected by lifestyle factors such as physical activity, diet, or smoking as well as self-care activities like medication adherence and condition management. Recognizing these behavioral mediators of health outcomes suggests that we pay closer attention to patient experience and motivation. If we want to create the conditions under which people are most likely to initiate and sustain behaviors conducive to health and well-being, we need to better understand the dynamic nature of motivation and design experiences that support patient needs for autonomy, competence and relatedness. Just as no change is possible without action, no action is possible without motivation and as you’ll find in this talk, patient needs satisfaction and their quality (not quantity) of motivation are critical to the success of any behavior change intervention.TRANSCRIPT
AND HUMAN FLOURISHING.
DESIGN & TECHNOLOGY TO FACILITATE BEHAVIOR CHANGE
BI = AB(W1) + SN(W2) + PBC(W3)
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mo·ti·va·tion The processes that give behavior its energy and direction.
\ˌmō-təә-ˈvā-shəәn\
~ John Marshall Reeve
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A COPERNICAN TURN IN MOTIVATIONAL THINKING
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SelfDeterminationTheory.org
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HOW DO WE DO IT?
Begin by understanding the other person’s perspective Encourage self-starting and offer choice Reduce controlling language (Shoulds, Haves, Musts) Provide a rationale for requested behaviors
DESIGN FOR AUTONOMY
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Calibrate for optimal challenge and mastery
Provide meaningful feedback
DESIGN FOR COMPETENCE
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Courtesy: Amy Jo Kim via Sebastian Deterding
Help enrich the relationships people have with each other
Offer collaborative goal setting & attainment
Personalization of delivered content
Warm and empathic voice and tone
DESIGN FOR RELATEDNESS
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GetHotseatApp.com | @GetHotseatApp
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MOTIVATION MATTERS
TL;DL
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QUALITY MATTERS MOST
TL;DL
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AUTONOMOUS MOTIVATION IS MORE EFFECTIVE THAN CONTROLLED MOTIVATION
TL;DL
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CONTROLLED MOTIVATION CAN BE TRANSFORMED INTO AUTONOMOUS MOTIVATION THROUGH THE PROCESS OF INTERNALIZATION
TL;DL
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INTERNALIZATION IS FACILITATED BY SATISFYING 3 PSYCH NEEDS: AUTONOMY COMPETENCE RELATEDNESS
TL;DL
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HUMANS WILLINGLY SEEK OUT & CONTINUE TO ENGAGE IN ACTIVITES THAT SATISFY THEIR PSYCHOLOGICAL NEEDS
TL;DL
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WILLING ENGAGEMENT IS IMPERITIVE FOR BEHAVIOR CHANGE
TL;DL
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DESIGN NEEDS SATISFYING EXPERIENCES
CTA
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CHANGE HAPPENS
CTA
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EVERYBODY WINS
CTA
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THANK YOU!
FIN
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THANK YOU! DUSTIN DITOMMASO SVP BEHAVIOR CHANGE DESIGN [email protected] | @DU5TB1N