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TRANSCRIPT
®
美丽对话
• It’s an IMMEDIATE fix and helps us
communicate the mood we are in
• It’s less committal than other changes to our look
― We can WASH it off and start fresh
― Create looks from day to night or night to day ;)
• It’s a conversation starter! Natural way to prospect new friends and business partners
• Makeup = Confidence! Encourage people to prioritize themselves. It’s not to impress other people, but rather to empower ourselves
• Making people feel beautiful is so rewarding
Why Makeup? 为什么須要彩妆
• 彩妆可以很迅速的改造一个人的心情
• 彩妆可以有很多不同的变化― 我们可以把它洗掉,并重新开始― 创造不同的彩妝;)
• 热门话题的开始! 以自然的方式来招募新的朋友和商业伙伴
• 彩妆= 信心! 鼓励及赋予自己信心而不是专注于打动别人.
• 让人觉得美丽是如此的有成就感
COSMETICS INDUSTRY
$23 BILLION Industry彩妆业 ─ 230亿美元的行业
• Sales projected to reach US$41.4 billion by 2015
• Sales grew 18% over the past five years
• Cosmetics sales make up 44% of beauty care sales
• Eye products are one of the fastest growing categories
• Lipsticks are weathering the recession better than any other product category
• Cosmetics industry is recession proof
• 到2015年时,销售额预估可上看414亿• 过去5年销售额成长了18%• 美容彩妆產业中,彩妆便佔去了44%的销售额• 眼妆产品是成长最快速的项目之一• 唇妆销售在不景气中仍独占鰲头• 彩妆是个不受景气萧条影响的行业
Motives® unique business modelMotives®独特的事业模式
• Make money doing what you’ve always
wanted to do
• Get your own website
• We provide training, tools, marketing and
support to ensure your success
• Be your own boss and make your own
schedule
• Work from home, online or in-person
• Proven business system
• Earn ongoing income
• 做你想做的事情,同时又能赚钱
• 拥有自己的网站
• 我们提供你训练、工具、行销与支援,确保你成功
• 当自己的老板,掌握自己的行程
• 不用进办公室,无论是在家工作、与人会谈或是上网进行,时间自由
• 证实可行的事业系统
• 赚取永续收入
Visibility 知名度
Motives® By Loren Ridinger
Has Been Featured In:
Motives® By Loren Ridinger
获得下列媒体青睞:• New York Post• In Touch magazine• Every Day with Rachael Ray magazine• Bravo’s “The Fashion Show”• People En Español magazine• Life & Style magazine• Us Weekly magazine• Latina magazine• 100 Thousand Club magazine
• Elle.com• New York• Vogue• People Style Watch• InStyle• Glamour• Allure• Cosmopolitan• Cosmo for Latinas• Lucky
Loren Ridinger
• Named as Vogue’s Top 100 Most Influential Women
• Awarded the Woman of Substance and Style Award
• Recognised by Fashion Group International for her contribution to the fashion and beauty industry
• Named Entrepreneur of the Year by Business Leader Magazine three years in a row
• Her personal blog, LorensWorld.com, was named as one of Forbes’ Top 100 Websites for Women
• Named one of the Top 50 Most Motivational People of the Web and Twitter
• 1,000,000 followers on Social Media
• Vogue杂志列名为「百大最具影响力女性」之一
• 获颁 Woman of Substance and Style 奖项
• Fashion Group International 公开肯定Loren对时尚美妆业的贡献
• 连续三年获得Business Leader杂志评名为「年度企业家」
• 个人部落格 ─ LorensWorld.com获富比士(Forbes) 肯定为「百大最佳女性部落格」之一
• 被赞誉为前50名网路及Twitter上最具啟发性人物之一
• 社群媒体上拥有超过百万名的追随者
La La Anthony
• Best Selling Author
• Internet Mogul
• Trend Setting Fashionista
• Television Star
- MTV® VJ
- Current hit reality show La La’s Full Court Life
on VH1
VH1®频道当红实境秀La La’s Full
Court Life主角
• Silver screen Actress
• 畅销作者
• 网路巨擘
• 时尚达人
• 电视红星
- MTV® VJ
- Current hit reality show La La’s Full Court Life on VH1 VH1®频道当红实境秀La La’s Full Court Life主角
• 电影演员
People Empowering People…“The ability to make people look
and feel better while achieving
the lifestyle they have always
dreamed about.”
-Loren Ridinger
赋予他人力量…“让人散发美丽自信的风采,
同时达成他们梦想中的生活模式。”
-Loren Ridinger
WHY Motives®– 为什么 -For Clients / Customers 对于客户 / 客户
Crème de la’ Crème Product Selection
• As a product broker, we source out only the
best of the best from the top manufacturers
in their respective categories.
• As a marketing company, we tailor our
collection to what people really want and
move with the marketplace
你, 美容顾问
• Our edge lies in customer service and
personalized attention.
• It’s easier for customers to run to the store to grab the products they want, so
we must give them a reason to THINK of
us FIRST and keep them coming back.
产品选择
• 作为产品代理, 我们只采购最好的产品和挑选最顶级制造商与我们合作
• 作为一个营销公司,我们只挑选客户所需要的产品来营销
• 我们的优势在于客户服务和个性化的关注。
• 客户可以很容易的到店里购买自己想要的产品,所以我们必须给他们一个理由认为我们是他们最佳的选择。
• Complements every age, skin-tone and skin type
• Perfect formulas for easy and foolproof application
• Powders are micro-pulverized for a smooth, flawless finish
• Fully pigmented cosmetics for photo shoots and fashion shows
• Award winning cosmetics• Proprietary formulas• Hypoallergenic• Cruelty Free No animal testing
Motives® Cosmetics 彩妆We bring the cosmetic counter to your home!
在家就能享受彩妆专柜等级的经验
• 任何肤龄、肤色或肤质皆适合
• 完美配方,新手化妆也能轻松完成
• 粉末质地细致, 完妆柔滑无瑕疵
• 色彩浓郁,拍照走秀的必备产品
• 荣获奖项肯定
• 独家配方
• 低敏感性
• 无动物试验
Leverage Social Media!充分的利用社交网站
instagram.com/Motivescosmetics
L’Oreal- 334,000 total followers on Instagram
AVON- 52,900 total followers on Instagram
Estée Lauder- 441,000 total followers on Instagram
Lancôme- 230,000 total followers on Instagram
Olay- 4,213 total followers on Instagram
Motives® on Instagram 1.6 million followers
L’Oreal- 334,000 总追随者在 Instagram
AVON- 52,900 总追随者在 Instagram
Estée Lauder- 441,000总追随者在 Instagram
Lancôme- 230,000总追随者在 Instagram
Olay- 4,213总追随者在 Instagram
EVENTS!!美妆活动!!
Retail Events with Motives® Cosmetics零售Motives®美妆活动
There are different ways to increase
retail sales:
• Sell through website/catalog
• Individual Consultations
• Salons/Spas• In Home Events
你採取的方式将决定你的收入:
• 通过出售网站/目录• 个别咨询• 沙龙销售• 举办家庭美妆活动
• Expose you to people outside your network
• Recruiting option for women looking for a home-based business
• Build quickly — Trial Run for Prospects
• Increase your Retailing and Preferred Customers
• Time Leveraging• Identifying a new Host/Hostess
Benefits of a Motives®
Retail Events
•将事业计划介绍给网络外的朋友•为女性开创一个以家庭为基础的事
业•快速的事业建立•增加你的零售业务及优惠顾客•借用时力•确定新的举办人
举办 Motives®美妆活动的优势
Building in the home, setting up event家庭的事业建立,设置美妆活动
Retail Events with Motives® CosmeticsMotives®美妆零售活动
• The easiest product in our company to make immediate sales
• You must be a product of the product
• My face is my business card – Put it on
• If you want to sell multiple products you need to wear multiple products
• Start by using our top ten products
Primer- Foundation - Eyebrow - Eyebase - Eyeshadows - Eyeliner – Mascara - Blush - Lipliner - Lipstick - Setting spray
• 最简单的销售方法• 你必须是自家的产品顾问• 我的脸就是我的名片• 如果你想卖多个产品,你需要是多个产品的用户• 可以开始使用我们的十大产品
饰底乳 - 粉饼 -眉笔 -眼霜底妆 -眼彩 -眼线笔 –睫毛膏 -颊彩 - 唇线笔 -唇膏 -定妆雾
How Much BV is a Face Worth? 猜猜脸部可以值多少BV
矿柔粉底液
眉笔眼彩
颊彩
唇膏
矿妍两用粉饼
亮颜粉饼
矿物唇蜜
光影粉
亮颜蜜粉
Beauty Basics Event Agenda美容基本知识事件议程
• You can download a step by step guide on how to conduct a Beauty Basics Event
• This is a simple system that is duplicable
• Every UFO can conduct
• 你可以下载如何进行美容基本知识的指南
• 这是一个简单的系统,这系统是很容易被接纳及效法
• 每一个都 UFO都可以跟從指南來进行
Motives® Trainings
Motives®培训
• Motives® Business Presentation
• Motives® UMO
• Motives® In Motion Level 1 Training Series:
– Motives®: Brand Overview, Product Knowledge and Marketing
– MA Skincare & Personal Care, Product Knowledge and Marketing
– Motives® Application Workshops
A. Flawless Face
B. All About Eyes
C. Lips & Tricks 上妆技巧训练
Motives® Trainings & Workshops
Motives®培训及研讨会• Motives®业务说明会
• Motives® UMO
• Motives® In Motion 第一级训练系列:
– Motives® : 品牌简介, 产品知识及营销
– MA 护肤品和个人护理,产品知识及营销
– Motives® 上妆技巧训练
1) 完美无瑕的妆容
2) 眼妆
3) 唇妆
Steps Moving Forward迈进向前的步骤
• Be a Product of the ProductTry Motives® and Skin Care Products
• Attend Motives® TrainingsLook up on NMTSS
• Host an EventBeauty Basics or All About Skin
• 自身为自家的产品顾问尝试Motives®化妆品和护肤产品
• 参加Motives®的培训查一查在NMTSS
• 举办美妆活动活动美容及皮肤基本知识