motorcycle safety measures a study of awareness, prevention & innovation “i believe in looking...

MOTORCYCLE SAFETY MEASURESA STUDY OF AWARENESS, PREVENTION & INNOVATION

“I believe in looking reality straight in the eye and denying it.”

- Garrison Keillor

Lior Bar-David | Thesis I: Proposal | Manu/Mahler

SAFETY MEASURESOBJECTS OF AFFECTION OR LIFELINES?

HELMET TECHNOLOGY PROTECTIVE GEAR RIDER TRAINING/EDUCATION

Which measure is most important in reducing rider injury and death rates?


SAFETY MEASURESOBJECTS OF AFFECTION OR LIFELINES?

HELMET TECHNOLOGY PROTECTIVE GEAR RIDER TRAINING/EDUCATION

Which measure is most important in reducing rider injury and death rates?


ALL ARE IMPORTANT

MOTORCYCLE SAFETY?MOTORCYCLE SAFETY?ILLUSION OR FACTILLUSION OR FACT

MOTORCYCLE SAFETYWHAT YOU NEED TO KNOW

Motorcycle safety, two words that come-off as an oxymoron when placed together. But the rider of this bike survived with minor burns, a fractured collar bone and minor bruising. It wasn’t a miracle or dumb-luck that saved his life; his survival was made possible thanks to protective gear and the intelligence to use it.

“So you want to ride a motorcycle… and not die”


THE FACTS OF LIFETHESIS OBJECTIVES

To transform common negative perceptions and fearful attitudes associated with motorcycles and motorcycle safety. Through the exploration, development and ultimately the execution of new assistive technology that accrete rider awareness.


SOURCESInsurance Bureau of Canada

Statistics CanadaTransport Canada: Road Safety LibraryMONASH University: Accident Research

CentreMinistry of Transportation

Insurance Corporation of British Columbia

…and growing


FEAR

DEATH

INJURY

NOISE

DANGER

DISABILITY

FEAR

DEATH

FREEDOM

NOISE

DANGER

INDIVIDUALITY

ECONOMICPOLLUTION

FAST SPEED

INTRAVERT EXTRAVERT

HATE LOVE

THE FUNDAMENTAL DIFFERENCE BETWEEN THE GOOD & THE DARK SIDE OF THE FORCE

A BREAK IN THE CHAINTO EDUCATE OR NOT TO TO EDUCATE OR NOT TO EDUCATE?EDUCATE?

MONASH University in Victoria, Australia has done extensive research on motorcycle safety and equipment. They concluded in one case study that there was no reduction in the accident rates based on: riders who took a riders’ training course and those riders who did not.

Interestingly enough, riders who took a training course were more likely to wear protective gear than riders who did not.

So, do riders’ training courses make better drivers? The Insurance Bureau of Canada seems to think so. Offering better rates to riders who complete a certified training course.

Do you see the break in the chain?

SOURCESInsurance Bureau of Canada

Statistics CanadaMONASH University: Accident Research

CentreInsurance Corporation of British

Columbia


KNOWLEDGE IS EVERYTHINGRESEARCH PROCESS & RESEARCH PROCESS & METHODOLOGIESMETHODOLOGIES

COLLECT & REVIEW:


Statistics: Accident Rates and Common Injuries

Interview: Emergency Personnel (Fire, Ambulance, Police)

Survey: Riders and None Riders

Culture: Motorcycle Culture and Counter Culture

Understand: Stakeholder Analysis and Persona Development

Economic: Injuries vs. Hospital Funding

AIM HIGH OR YOU MIGHT MISS THE BOWLGOALS & DELIVERABLESGOALS & DELIVERABLES

NEW WAYS OF THINKING:


Increase perception, reinvent safety, redefine motorcycle culture.

Develop new safety/protective gear.

Dispel fear through innovation and improved safety measures.

THANK YOUTHANK YOU


IMAGE SOURCESIMAGE SOURCES

http://www.motor-cycle-diaries.blogspot.com

http://roadsafety.wordpress.com

http://weblog.masukomi.org

http://picasaweb.google.com

http://www.totalmotorcycle.com

http://www.daystarmx.com

http://www.jiunlimited.com

http://www.comingsoon.net

www.bigplansbigcrash.com

motorcycle safety measures a study of awareness, prevention & innovation “i believe in looking...

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