motorola presentation latest 28 apr 11

8/2/2019 Motorola Presentation Latest 28 APR 11

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NUBS, INNOVATION MANAGEMENT 2011


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NUBS, 2011 - 2 -

Rubaneswaran

Thevasenabathy

(004229)

Manimakudom

Karuppiah

(008371)


MOTOROLA

INNOVATION PERFORMANCE

Jasminka

Grgas(008734)


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NUBS, 2011

AGENDA

- 3 -

16,17,18

15

14

13

10,11,12

9

5 - 8

19,20

Introduction and Legacy

Innovative Organization

Strategy

Linkages

Innovation Audit

Learning

Processes

Recommendation & Conclusion


5 - 8 Mission & Vision Statement

4

5,6,7,8

9

10,11,12,13

14

15

16

17,18,19

20,21


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MISSION STATEMENT

We are a global communications leader powered by a

and an unceasing commitment to advance the way

the world connects. Our communication solutions allow

people, businesses and governments to be more connected

and more mobile.

VISION

Our history is rich. Our future is dynamic. We are Motorola

and the is what drives us."


Source: http://www.company-statements -slogans.info/list-of-

companies-m/motorola.htm

4


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INTRODUCTION

Founded in 1928 by Galvin brothers

Founding company : Galvin Manufacturing Corporation in Chicago

Listed in NYSE in 1946

Fortune 500 company listing.

Rev USD 22,063m (2010)

Employees: 60,000

Own approximately 24,500 patents and patent applications, worldwide.

Strong legacy in innovation

25000 Motorola scientist and engineers

https://lh6.googleusercontent.com/-kBLHzZfmEbA/TYDzzXmM7iI/AAAAAAAAByM/XJDplAXa70U/s1600/Motorola+Xoom+-+01.PNG


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MOTOROLA LEGACY



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1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s

Founding

of

Company

Sep 1928

First

product

launched

Nov 1928Motorola

brand

introduced

Jan 1930

TV and radio sales

contribute 70%

sales of revenue

1954


INNOVATION PERFORMANCE OVER 80 YEARS

Provided vital

communication

tool in WWII1940

Public stock

offering

May 1943

Stylized MMotorola logo

Jun 1955

First words

from the moon

Jul 1969

Invented global

standard six

sigma quality

process

1986

Merger with

General

Investment

Corporation

2000

Motorola Inc.

splits intotwo and

streamlined

business

operations

2011

Awarded National

Medal of Technology,

thehighesthonour for

technological

innovation2004

Listed in NYSE

May 1946

First

International

subsidiary

1952

Motorola RAZR

sold 120m units

and captured

second spot

2005

Source: http://www.motorolasolutions.com/US-

EN/About/Company+Overview/History/Timeline#2000

7

Introduced

industry

standard for

colour TV

picture tube

1947

Acquisition of

Symbol

Technologies Inc.

2007

Timeline

First National

advertising

campaign

1936MOTOROL

AS

JOURNEY

Sold TVbusiness to

Panasonic

Jul 1969

Motorola

Foundation

1953


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HISTORY OF ENTERPRISE INNOVATION

Source: http://www.motorolasolutions.com/US-

EN/About/Company+Overview/History/Timeline#2000



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INNOVATION AUDITcompleted by external auditing team


0

1

2

3

4

5

6

7

Strategy = 5.56

Innovative

organization =

5.87

Processes = 5.5Linkages = 6.0

Learning = 5.5

9


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Rothwells Five Generations* analysis Motorola

Generation Key Features* Products

First/second 1950s-mid 60s

Simple linear models Technology push

Innovation process transformation

or role of market place not priority

1943 First FM portable two way radio 1969 First words from the moon replayed by Motorola

Transponder

Second

Mid 60s-early 70s

Market pull/need pull

Growth & diversification

Technological incremental danger

1970 First wireless data system

Third

Early 70s-mid 80s

Coupling model

Consolidation and rationalization Project execution factors &

corporate level factors

1978 First trunked radio system

1980 First handheld laser scanner 1983 First portable cellular phone - DynaTAC

Fourth

Early 80s-mid 90s

Parallel model

Manufacturing strategies, global

strategy

Integrated innovation process

1992 First operational project 25 system, first commercial TETRA

contract

Fifth

Mid 90s +

Systems integration

Time based strategy, focus

on quality/non-price factors

Lean innovation

2000 First 700 MHz public safety wide band high speed data field

trial

2001 First IP based two way wide area system

2007 First ISSI multivendor demo (interoperability)

2008 Industry leading subscriber designs: APX, TETRA, ATEX and

Covert


ANALYSIS - ROTHWELL

10


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BLUE OCEAN STRATEGY


Blue Ocean represents all potential markets which do not exist and must be created

defined by W. Chan Kim and Renee Mauborge

Create Uncontested Market Space

Make Competition Irrelevant

Create and Capture New Market

Break the value/cost trade off

Handie-Talkie Two Way Radio

1928

Atrix 4G Smart Phone2011

Motorazr

2004

IDEN i1000plus Handset

1999

11


12/24 NUBS, INNOVATION MANAGEMENT 2011

CORE COMPENTENCIESThe concept of core competency originated as a resource-based approach to

corporate strategy; the concept was first introduced by C.K. Prahalad and GaryHamel. The Core Competence of the Corporation (1990), they describe core

competence as something that a firm can do well that meets three conditions:

1. It provides consumer benefits;

2. It is not easy for competitors to imitate;

3. It can be leveraged widely to many products and markets.

MOTOROLA CORE COMPENTENCIES

People - High level of innovation culture and history of success

Network Integrated network of suppliers and customers worldwide

Technology High amount of R&D investment and patents

12

Source: http://sbinfocanada.about.com/od/management

/g/corecompetence.htm
http://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/management


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STRATEGIZING INNOVATION


COST

LEADERSHIP

FOCUS

DIFFERENTIAL

CUSTOMERDRIVEN

INWARDEMPLOYEE

DRIVEN

OUTWARDEMPLOYEE

DRIVEN

TECHNOLOGYDRIVEN

Porters Strategy combined with

generic innovation strategies to

produce Motorola Innovation

Strategy

Differential + Technology Driven

Strategy

PORTERSSTRATEGY

INNOVATION

STRATEGY

13

Source: http://www.cogproject.org/strateg-innovat-mngmnt.html
http://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/management


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LEARNINGINNOVATIVE TRAINING AT MOTOROLA

Helped employees to achieve a certain

level of expertise.

Duration of 1987 1997, Motorola saved

their overall cost due to effective training

programs by USD 10 billion.

Employee production up by 139%

Globally recognized as the creators of Six

Sigma reducing defect and increasing

efficiency

13 NUBS, INNOVATION MANAGEMENT 2011

Source: http://www.slideshare.net/ganeshramb/motorola-

university-presentation

14
http://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/managementhttp://sbinfocanada.about.com/od/management


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LINKAGES EXTENDED ENTERPRISE

CORE

COMPET.

StrategicAlliances

Customer

Partnership/Ventures

Outsourcing

Virtual

Integration

Datamax ONeil, IBM, Microsoft,

Oracle, SAP, Zebra

MSCV 20 portfolio co.

(VIVOtech, AirClick, Camero)

Notable exits

MMCV 18 portfolio co.,

(AMIMON, Black Arrow,

Tune Wiki)

2003 10 yr global infrastructure

outsourcing pact w/Computer Science

Corporation

2008 to 50% handset output (ODM,

Compal Communications, Chi Mei

Communications System)

Vertical integration ( Auburn

Hills, Saturn Electronics andEngineering)

Sources:

www.1000ventures.com www.securitydirectornews.com

www.technewsworld.com

www.fiercedeveloper.com

15
http://www.1000ventures.com/http://www.securitydirectornews.com/http://www.technewsworld.com/http://www.technewsworld.com/http://www.securitydirectornews.com/http://www.1000ventures.com/


16/24 NUBS, INNOVATION MANAGEMENT 2011Source: www.coolheads.com

PROCESSES VIRTUAL INTERGRATION

16


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Sanjay JHA, Chairman and CEO

Dan Moloney, President

Marshal Brown, VP Chief of Staff

John Bucher, Corporate VP Chief

Strategic Officer

Scott Crum, Senior Vice President,

Chief People Officer Mike Flemming, Senior VP Chief

Supply Chain Officer

Greg Brown, Director and Chairman

and CEO

Michael Annes, Corporate VP

Bruce Brada, Senior VP General

Manager

Eduardo Courado, Chief Marketing

Officer

Michele Aguilar Carlin, Senior VP HR

Edward J. Fitzpatric, CFO


INNOVATIVE ORGANIZATION

Source: http://www.motorola.com/staticfiles/Consumers/CLP/MY-

EN/index_MY-EN.html

17
http://www.motorola.com/staticfiles/Consumers/CLP/http://www.motorola.com/staticfiles/Consumers/CLP/http://www.motorola.com/staticfiles/Consumers/CLP/http://www.motorola.com/staticfiles/Consumers/CLP/http://www.motorola.com/staticfiles/Consumers/CLP/http://www.motorola.com/staticfiles/Consumers/CLP/http://www.motorola.com/staticfiles/Consumers/CLP/http://www.motorola.com/staticfiles/Consumers/CLP/http://www.motorola.com/staticfiles/Consumers/CLP/http://www.motorola.com/staticfiles/Consumers/CLP/


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HUMAN RESOURCES STRATEGY


Source:http://mediacenter.motorola.com/Content/Detail.

aspx?ReleaseID=12028&NewsAreaID=2

18

Supportive of business strategy

Long term commitment to human capital development

Investing in employee development (MY invested ~ RM1,700.00/

employee on training and development, ~ 43 hrs/employee/year)

Learning and development global opportunities (Six Sigma)

Local universities and graduates (partnership projects with local

universities, Inter-School and Inter-Varsity Engineering Challenge (ISEC &

IVEC) organized by IIUM and the NRIC by University Sains Malaysia

(USM).

For excelling students - annual Motorola Gold & Scholarships Awards

(cash prizes and an internship program)


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DYNAMIC CAPABILITIES

PRODUCTDEVELOPMENT

Science basedtrajectory +,fast/standard track

New productdevelopment (R&D,ventures)

Emerging marketsdevelopment

Services

STRATEGIC DECISIONMAKING

CO-CEO structure

Board of Directors

Six Sigma -

improvement ofexisting processes orin designing a newproduct or processes(operations, design ormanufacturing )

ALLIANCING

Partnerships/Venturesin Motorola Mobilityand Motorola

Solutions Supplier diversity

(registration tool onwebsite + othermarketing strategies)


Source: 2010 Annual Report, www.motorola.com

19


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RECOMMENDATIONMOTOROLA CONTINUE EVOLVING ON ENTERPRISE ROAD MAP


Source: http://www.allbusiness.com

CUSTOMERS HUMAN CAPITAL INNOVATION/R&D

New Blue Oceaninitiatives andcontinuous upgrading

Consolidate product

lines

Continue streamliningorganizational structure

Continue with 6 Sigmaprocess improvementstrategies


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CONCLUSION

Continue to focus on:

Customers

Human Capital Innovation / R&D

NUBS, INNOVATION MANAGEMENT 201121`


22/24 NUBS, INNOVATION MANAGEMENT 2011

THANK YOU


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REFERENCES Rothwell, R., (1994) Towards the fifth generation innovation model, International Marketing Review, 11, 1,

7-15

Tidd, J., Bessant, J., (2005) Managing Innovation, www.wileyeurope.com/college/tidd Annual report 2010 - http://investors.motorolasolutions.com/secfiling.cfm?FilingID=1193125-11-39822

https://reader009.{domain}/reader009/html5/0504/5aebb04c01737/5aebb05c18526.jpg Afuah, A. (2003). Innovation management: strategies, implementation, and profits, Oxford University

Press, USA (2nd ed )

Barney, J. (1991). Firm Resources and Sustained Competitive Advantage, Journal of Management; Mar1991; Vol. 17, No. 1; p. 99-120.

http://www.fiercedeveloper.com/story/motorola-accelerate-outsourcing-efforts-2008/2007-12-18

http://mediacenter.motorola.com/Content/Detail.aspx?ReleaseID=12028&NewsAreaID=2 (HR)

http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/

Image source wikepedia http://en.wikipedia.org/wiki/File:Motorola.svg

Motorola TOM/six sigma Thinking managers Total Quality: TQM, business process reengineering andsuccessful management

http://www.securitydirectornews.com/?p=article&id=sd201103voER4l

http://www.thinkingmanagers.com/management/total-quality.php

Rothwell, R., (1994) Towards the fifth generation innovation model, International Marketing Review, 11, 1,7-15

Tidd, J., Bessant, J., (2005) Managing Innovation, www.wileyeurope.com/college/tidd

http://www.tata.com/company/releases/inside.aspx?artid=i9lFYO4hjfw=NEOTEL

http://www.technewsworld.com/story/21114.html
http://www.wileyeurope.com/college/tiddhttp://investors.motorolasolutions.com/secfiling.cfm?FilingID=1193125-11-39822http://www.coolheads.com/egov/combined/topicmap/s145/img11.jpghttp://mediacenter.motorola.com/Content/Detail.aspx?ReleaseID=12028&NewsAreaID=2http://mediacenter.motorola.com/Content/Detail.aspx?ReleaseID=12028&NewsAreaID=2http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.securitydirectornews.com/?p=article&id=sd201103voER4lhttp://www.thinkingmanagers.com/management/total-quality.phphttp://www.wileyeurope.com/college/tiddhttp://www.tata.com/company/releases/inside.aspx?artid=i9lFYO4hjfw=NEOTELhttp://www.technewsworld.com/story/21114.htmlhttp://www.technewsworld.com/story/21114.htmlhttp://www.tata.com/company/releases/inside.aspx?artid=i9lFYO4hjfw=NEOTELhttp://www.wileyeurope.com/college/tiddhttp://www.thinkingmanagers.com/management/total-quality.phphttp://www.thinkingmanagers.com/management/total-quality.phphttp://www.thinkingmanagers.com/management/total-quality.phphttp://www.securitydirectornews.com/?p=article&id=sd201103voER4lhttp://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://www.hrmreport.com/article/Motorola-expands-candidate-network-with-Peopleclick-Authoria/http://mediacenter.motorola.com/Content/Detail.aspx?ReleaseID=12028&NewsAreaID=2http://mediacenter.motorola.com/Content/Detail.aspx?ReleaseID=12028&NewsAreaID=2http://www.coolheads.com/egov/combined/topicmap/s145/img11.jpghttp://investors.motorolasolutions.com/secfiling.cfm?FilingID=1193125-11-39822http://investors.motorolasolutions.com/secfiling.cfm?FilingID=1193125-11-39822http://investors.motorolasolutions.com/secfiling.cfm?FilingID=1193125-11-39822http://investors.motorolasolutions.com/secfiling.cfm?FilingID=1193125-11-39822http://investors.motorolasolutions.com/secfiling.cfm?FilingID=1193125-11-39822http://www.wileyeurope.com/college/tidd


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MOTOROLA INNOVATION AUDIT -

SCORES

1 5 2 7 3 6 4 7 5 5

6 5 7 6 8 5 9 6 10 7

11 7 12 6 13 5.5 14 7 15 7

16 5 17 5 18 6 19 5 20 5

21 5.5 22 7 23 5 24 6 25 5

26 6 27 5 28 5.5 29 5 30 4

31 5 32 5 33 6 34 6 35 5

36 6 37 6 38 5 39 6 40 6TOTAL: 44.5 47 44 48 44

: by 8 5.563 5.875 5.5 6 5.5

SCORE: 5.563 5.875 5.5 6 5.5

Strategy Processess Organization Linkages Learning

Source: Tidd, J., Managing Innovation, 601

motorola presentation latest 28 apr 11

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