mountain mike’s marina location presented by joshua kern, adam oser and omar duran
TRANSCRIPT
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Mountain Mike’sMarina locationPresented By
Joshua Kern, Adam Oser and Omar Duran
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Agenda
Situation analysisSurvey responsesMarketing researchResultsConclusion/Recommendation
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Mountain Mike’s Background
One of leading pizza brands
Family oriented casual-dining
Provide high quality and custom made food using only the freshest & finest ingredients
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Mountain Mike’s problem
Does not have a strong marketing campaign
Can not seem to attract college students
People do not know its location
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Research Objective
Would Otter bucks increase the likelihood of purchase among CSUMB students
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How conducted survey’s
Surveyed classmates, roommates, friends, and other CSUMB students
Surveys are each 34 questions to help determine student’s pizza preferences
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Survey results
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Importance of each factor
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Survey ratings
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Dining preferences Crosstab Total
Dine - in Carry out Delivery
Mountain Mike’s 6 6 7 19
Round Table 2 1 6 9
Pizza Hut 0 0 3 3
Domino’s 2 6 11 19
Total 10 13 27 50
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On campus residents - Otter bucks
Sum of Squares df Mean Square F Sig.
Increased likeliness
of purchase w/ Otter
bucks
3.735 1 3.735 23.832 .000
7.367 47 .157
Total 11.102 48
On-Campus residents .999 1 .999 4.645 .036
10.104 47 .215
Total 11.102 48
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Household size / Otter bucks Levene's Test for Equality of
Variances
t-test for Equality of
Means
F Sig. t df
Increased likeliness of
purchase w/ Otter bucks
1006.903 .000 -4.882 47
-6.158 29.000
Household size 4.157 .047 -1.103 46
-1.142 42.869
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Willingness price of purchase
Model Unstandardized Coefficients Standardized
Coefficients
t Sig.
B Std. Error Beta
(Constant) 2.213 .262 8.460 .000
Household size -.426 .191 -.315 -2.230 .031
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Results
● Mountain Mike’s & Domino’s are favorite
● Mountain Mike’s rated highest qualityo Most important factor
● Dining preference
● Otter bucks increase likelihood of purchase
● Willing purchase price / HH size
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Conclusion / Recommendation
● Mountain Mike should accept Otter Bucks
● Increase popularity with students
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Thank you