mountain trek vital statsww1.prweb.com/.../23/9325065/mt_press_kit_nov_2011.pdf · mountain trek...

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Mountain Trek Vital Stats Description: A high-end boot camp style fitness retreat with a hiking focus and proven weight-loss program based in British Columbia, Canada. Founded: 1991 Philosophy: The structured Mountain Trek program challenges participants with daily mountain hiking, fitness classes and yoga, while providing educational tutori- als, healthy proven diet, detoxification, and de-stressing. This program sup- ports weight loss and a healthy, vital lifestyle with a comprehensive approach that teaches guests how to continue in their wellness goals upon returning home. Investment: 7 nights - $3,900 all inclusive 14 nights - $7,400 all inclusive Average Stay: 1 week Maximum Stay: 3 weeks Avg. Weight Loss: Women 4.5 - 6.5 lbs per week Men 8 - 10 lbs per week Max. Group Size 16 people. Target Market: 75% women, urban, working professional, between ages 25-65, avg. age 42. 25% men avg.age 50 80% corporate urban professionals. 20% of all guests are retired or empty nesters. 80% come to kick-start a healthy lifestyle, weight loss and fitness regime. 10% come for hiking/adventure vacation. 10% come to rejuvenate, relax, de-stress. 35% of visitors are repeat guests. Other Benefits: Deep relaxing, stress releasing and guidance on how to implement program into daily life at home. Highlights: Old growth forests; mountain alpine; glaciers and glacier fed lake and rivers; alpine flora and fauna (marmots, bears, elk, moose); local, organic food. Associations: Destination Spa Group Press: Tatler, Self, Jane, Spa Magazine, Zoomer Magazine, The Sunday Times, Psy- chology Today, Northern Fitness Magazine, Fit, Conde Nast Traveler. 1

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Page 1: Mountain Trek Vital Statsww1.prweb.com/.../23/9325065/MT_Press_Kit_Nov_2011.pdf · Mountain Trek Vital Stats Description: A high-end boot camp style fitness retreat with a hiking

Mountain Trek Vital StatsDescription: Ahigh-endbootcampstylefitnessretreatwithahikingfocusandproven

weight-lossprogrambasedinBritishColumbia,Canada. Founded: 1991

Philosophy: ThestructuredMountainTrekprogramchallengesparticipantswithdailymountainhiking,fitnessclassesandyoga,whileprovidingeducationaltutori-als,healthyprovendiet,detoxification,andde-stressing.Thisprogramsup-portsweightlossandahealthy,vitallifestylewithacomprehensiveapproachthatteachesguestshowtocontinueintheirwellnessgoalsuponreturninghome.

Investment: 7nights-$3,900allinclusive 14nights-$7,400allinclusive

Average Stay: 1week

Maximum Stay: 3weeks

Avg. Weight Loss: Women4.5-6.5lbsperweek Men8-10lbsperweek

Max. Group Size 16people.

Target Market: 75%women,urban,workingprofessional,betweenages25-65,avg.age42. 25%menavg.age50

80%corporateurbanprofessionals. 20%ofallguestsareretiredoremptynesters. 80%cometokick-startahealthylifestyle,weightlossandfitnessregime. 10%comeforhiking/adventurevacation. 10%cometorejuvenate,relax,de-stress.

35%ofvisitorsarerepeatguests.

Other Benefits: Deeprelaxing,stressreleasingandguidanceonhowtoimplementprogramintodailylifeathome.

Highlights: Oldgrowthforests;mountainalpine;glaciersandglacierfedlakeandrivers;alpinefloraandfauna(marmots,bears,elk,moose);local,organicfood.

Associations: DestinationSpaGroup Press: Tatler,Self,Jane,SpaMagazine,ZoomerMagazine,TheSundayTimes,Psy-

chologyToday,NorthernFitnessMagazine,Fit,CondeNastTraveler.

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Company ProfileOur History:WhenJamesHiltonwroteaboutShangri-Lahedescribedanearthlyparadise,isolatedfromtheoutsideworld,theinhabitantsofwhich,livewellbeyondthenormallifespanandageveryslowlyinappearance.Wethinkwemayhavefoundthatplace.

MountainTrekisaplaceforpersonalaccomplishmentinweightlossandfitnesswhilerediscov-eringthewonderofthenaturalworldinauthenticwildernesssettings.Immeresedinmountainalpine,guestssummitridgetops,drinkdirectlyfromglacierfedcreeksandhavefacetofaceencounterswithnatureinasafeandsupportiveenvironment.

Ourprogramisdesignedtohelpindividualskick-starttheirmetabolismandputthembackonapathtovibranthealth.Ourstressreductionbasedpracticesdifferentiatesusfromotherfitnessandweightlossretreatsintheindustry.Withafocusondetoxification,sleephealthandimmer-sioninnature,MountainTrekhasrespondedtoanewandgrowingmarketofpeoplewantingtotakebettercareoftheirhealth,livemoreactivelyandextendthequalityoftheirlateryears.

TheMountainTrekexperiencefostersdeepconnectiononeverylevel.Wehavefoundthisisanaturalconsequenceofourprogram.Thequalityofagelessnessandvitalityiscreatedthroughencountersthatputguestsintouchwiththewondersofnatureandthetrueessenceofbeinginthemoment.Weofferlifechangingandlastinghealthbenefitsinasafe,supportivegroupatmos-pherethatothervacationsdonot.We’vebeendoingitfor20years.

Our Mission:MountainTrekhascreatedaweightlossandhealthylifestyleprogramdesignedtohelppeoplefindtheirvitalitywhileconnectingdeeplywithnature.Wesupportmenandwomeninalllevelsoffitnesswhoarelookingtoloseweightwhileimprovingtheiroverallhealthandwellness.A16-guestmaximumallowsMountainTrektoofferanintimate,individualizedexperience,withinasupportivesmallgroupatmosphere.

How We Do ItWeareabootcampstructuredfitnessandweight-lossretreatthatoffersastress-releasing,hik-ingintensiveprogramstructuredaroundpersonalgoals.Ourguestsunplugfromdailystressbytrekkingfourhoursadayattheirfitnessedge,inbreathtakingmountainscenery.

Guestsaretreatedtooutstandingcaloriecontrolledspacuisine,highenergyfitnessclasses,dailyyoga,cuttingedgehealthandlifestylelectures,massagetreatmentsanddetoxificationspafacilities.

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Four Areas of Focus:1. Fitness

TripstoMountainTrekbeginandendwithin-depthbodycompositionanalysisthatincludes,bodymassindex(BMI),bloodpressure,girth,fatweight,muscleweightandwaterweightmeasurements.

Ourhiking-centricprogramiscomplementedwithcircuitandweighttrainingthathasparticipantsgainingfitnessandburningfatwhilehavingfun.Thisisbootcamp,butbootcampwithheart!Ourprogramchallengesandinspires,gettingheartratesupandspiritssoaring,whilehikingthroughextraordinarynaturalsettings.Daytripsarespentinsmallgroupswithexperienced,professional,certifiedhikingguides.

2. Nutrition

Ourapproachisclearandsimple:we believe in food, not diets.Webelieveinfresh,organic,healthy,power-packed,deliciousmealsandsnacks.Guidedbyourdietitian,MountainTrekusespractical,workable,evidence-basedstrategiesforhealthyeating.Weofferdeepeducationinhowthefoodweeat(andthefoodwedon’teat)affectsourbodies.Wehavedesignedaninven-tivemenuthat,mealbymeal,providesalltheenergyrequiredtoputmaximumeffortintohikingandfitnessactivitieswhilesupportingweightlossgoals.

GuestsleaveMountainTrekwithalife-changingplan,anewwayoflookingatfoodandanewattitudetowardhowtonourishandenergizetheirbody.

3. De-stress

Decompressionbeginsthemomentguestsarriveatourintimatelodgeretreatlocatedaboveapristinelakewithastunningmountainvista.MountainTrek’sProgramDirector,KirklandShave,immediatelyhelpsparticipantsunplugfromdailylife,shedto-dolistsandresttheirbusyminds.Thebulkofthedayisspenthikingwhereguests’bodyrhythmsmergewiththenaturalrhythmsinnaturethatsurroundsthem.Backatthelodge,guestsparticipateinclassesinstressman-agementwithspiriteddiscussions,probingquestionsandsolid,strategicadvicebasedonthelatestresearch.MountainTrekoffersanoptionalwellnesscoachingprogramallowinggueststocontinueontheirpathafterreturninghome.

4. Weight Loss

Webelievethatweightlossisthenaturalconsequenceofahealthy,vitallifestyle–alifelivedinbalance.Ourprogramdeliversguaranteedresultsandguestsreturnhomewithallthepiecestheyneedtocontinuehealthyweightlossandanactivelifestyle.

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Why it matters:Beingfitmeansbeingathomeinabodyyouloveandtrust,abodythatworks,abodyfullofvigor,vitalityandspirit.Ourprogramfostershealthymental,emotionalandspiritualfitness.

Where we are located:MountainTrek’sspectacularflagshiplodgeislocatedinAinsworthHotspringsjustoutsideNelson,BritishColumbia,Canada.Inaddition,werunourprogramatRancholaPuerta,Mexico.Wealsoofferaninternationaldestinationprogramwhichin2012willvisittheCaminodeSantiagoroutethroughSpainandreturnstoNepalin2013.

Our Team:AllofourleadguidesarecertifiedhikingguideswiththeAssociationofCanadianMoun-tainGuides(ACMG)andhaveWildernessLevel3FirstAid.OurstaffnotonlyteachthewellnessphilosophiesofMountainTrek,theylivethemaspartoftheireveryday.

Kirkland Shave, BA, Diploma SpEd Program Director, Life Coach, Lead Guide

Strong,focused,dedicatedandnurturing,KirklandembodiestheessenceofMountainTrek.Aparkrangerandwildernessskillsinstructorfortwodecades,acertifiedhikingguideandacertifiedLifeCoach,Kirkisamotivatorwhochallengesgueststodomorethantheythoughtpossible.Heisacaringcoachwhohelpsguestsmakeimportantandenduringlifestylechanges.

KirkwalkstheMountainTrektalk…sometimesbarefoot.

Cathy Grierson BPhEd, Head Guide, Fitness Director

CathyhasdevelopedafitnessprogramatMountainTrekthatcomplementsthehikingintensive.Herpositive,upbeatmannerinspiresandmotivatesourguests;Cathyisatruerolemodel.Forthepast25yearsasacertifiedhikingguide,theoutdoorshavebeenher“office”whereshehasworkedasaparkranger,anOutwardBoundinstructor,anava-lanchetechnician,skipatroller,rappelforestfirefighterandawildernessfirstaidinstruc-tor.Onthetrailorinthegym,Cathy’svitalityandvigorarecontagious.

InherfreetimeCathycanbefound...outside.

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Anna Topf, BHKin Kinesiologist, Guide, Yoga Teacher

Energeticandpassionateabouthealthandfitness,Annahasbeenworkinginthefieldofwellnessforover10years.Annahastaughtyogaformanyyearsandhasspentthelastsevenworkingasakinesiologistinexercisetherapy.SheisaMedicalExerciseSpecialist,(MES)andaCertifiedChekExerciseCoach.TheChekphilosophyoffocusingonfindingyourbody’spotentialthroughcoreandposture,complementsMountainTrek’sprogramofintegratedhealth.

Annaspendsmostdaysoutsidehiking,bikingandplayinginthedirt.

Katya Hayes Yoga Teacher

KatyaHayeshasbeenadedicatedyogainstructorforthepast15years.SheownsherownyogastudioandteachesclassesrangingfromgentlebeginnerstoPowerVinyasa.KatyabecamethefirstwesternwomantoreceivecertificationbytheInternationalKoreanYogaAssociation.ShehasstudiedtheancientteachingsofyogaandBuddhismandthetraditionsofIyengar,AshtangaandVinyasaflow.Forthepast12yearsKatyahasbeentheprimaryyogainstructoratMountainTrekandhasproducedaDVDtitled“AnywhereYoga–AGentlePractice”foreverydayliving.

Katyaspendsherfreetimeexploringthewondersofthemountainswithherthreechildren,hus-bandandsmall,superdog.

Press

TatlerSpaGuide2011:choseMountainTrekasoneofthetop101spasintheworld.

ZoomerMagazine:featuredMountainTrekinarecentarticlebyBillMacPherson.

PsychologyToday:HappinessBootCampbyDr.ClaireWheeler

SpaMagazine:MargaretPierpontdescribesherweekatMountainTrek.

TheSundayTimes:namedMountainTrekoneofthefivebestbootcampspas.

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Story Ideas1.Healthhasbecomeofparamountimportanceregardlessofincome.Thefitnessspaisnolongerjustaplaceforthewealthy.Infact,trendsaremovingawayfromtheluxury,pampered,fullservice,spatotheboutiquebootcampstyleretreatswhereguestsplugintoapreordained,structuredpro-gram.Despitetheeconomicdownturn,peoplearefocusingontheirwellnessmorethanever,lookingforintegratedhealthratherthanjustdietsandexercise.

2.Ecopsychologyandtheeffectsofnatureonhealth.Ninetypercentofallillnesscomesfromstressandoverstimulation,causinganxietyandsensoryshutdown.Butpeoplewhoareimmersedinnaturebegintoshifttheirbiorhythmstothatofthenaturalcircadianclock.Immersinginthetruewildofanaturalsetting,sensesreawakenandhormonescomeintobalanceastheybegintoeffortlesslyliveinthepresent.Combinedwithpropernutritionthiscausesashiftinmetabolismwhichleadstonaturalweightloss.

3.Detoxandsleepinanintegratedhealthprogram.Sleepactsasanimmunebooster,helpswithmemoryandanti-aging(ex.shiftworkersaredying10yearsearlierthanaverage).Detoxaidsthebloodcleansingorganstoreleasetoxicresiduebuiltupfromanurban,processedlifestyle.Chemicalsthathavebeeningested,absorbedthroughskinandbreatharereleasedasweburnfatthroughex-ercise.Furtherdetoxhappensbymixingageoldtraditionsofyoga,liverandkidneytonics,massageandsteamwiththecurrenttechnologyoftheinfraredsauna.

Photo GalleryPleaseclickheretovisitourphotogallery

Contact InformationJulia GillmorMarketing and CommunicationsE:[email protected]:800.661.5161C:250.505.9911www.mountaintrek.comfacebook | twitter

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What Guests Are Saying About Mountain Trek“Thisprogramtransformedmycommitmenttomyphysical,emotionalandspiritualwell-being.ThedegreeofprofessionalismandencouragementfromeverystaffmemberfarsurpassedanyotherprogramIhaveexperienced.Duringmystayeveryoneworkeddiligentlytomeetmyeveryneed.AtMountainTrek,Icouldrelaxwhileinthehandsofdedicated,caringprofessionals.Sue, May 2011

“MountainTrekprovidesanopportunitytocenteryourselfphysicallyandemotionally.Theprofes-sionalsthatguideyouonyourjourneytohealthreallycareaboutyourwellbeing.Ilost10poundsoffatinoneweekandfeelbetterthanIhaveinyears.”Rick, June 2011

“Icameheretokickstartmyfitnessandrampupmycardioendurance.Iamleavingwithsomuchmore.Theholisticapproachtohealth&fitnessamazedme!IamleavingMountainTrekmoreeducatedaboutnutrition,stress,sleephealth,thedetoxprocessandtheimportanceofit,aswellasapeaceIhadnotexpected.Theall-encompassingapproachoftheextremelycompetentandknowledgeablestaffimpressedmeimmensely.ItwasjustwhatIneededanddidnoteverrealizeituntilIcomparedmymindsetpriortoarrivalandpriortodeparting.”Michelle, June 2011

Thisisanincredibleprogram,areallygreat“kickstart”.Thestaffareoutofthisworld.Theymakeeachguestfeellikethisisaplaceonlyforthem.Eachpersonissofulloflifeandhashadaninterestinglifethatgivesthemsomuchknowledgeabouteverything.IthinkinallmyyearsIhavenevermetsomanywonderful,interesting,incrediblepeople.Everyonehereliveswhattheyteach.IwishIcouldtakesomeofthemhomebecausetheencouragement,motivationandsup-portyougethereishardtofindanywhereelse.Thefoodisplentiful,lotsofflavourandneveralack.Lookforwardtocomingbacksoon.Doris. June, 2011

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