"Mobile Traffic is in The Passing Lane”

Move Over Old Website

2011-14% of all travel related queries are coming from a mobile phone, compared to 4% in 2010.

Travel website traffic via the mobile web has increased by a staggering 72% in the last six months, to account for a total of 17.4% of all website traffic in the industry.

Five years ago, fewer than nine million Americans owned a smartphone. Today, nearly 110 million carry mobile devices.

That is an increase of 1,122% in 5 years

Per Capita Mobile Saturation

There were 17.4 million iOS and Android devices activated on Christmas Day this year. In total, more iPhones, iPads, Galaxy's, Kindle Fires and other mobile devices were activated on Dec. 25 than any other day in history, a (332 % spike!)

12/25/12 – Christmas Day

BOOOM! Did you hear that?

17,400,000 (x) $300.00 = $5,220,000,000 (5.22 BILLION)

A responsive design, scales media up or down proportionally, depending on the device selected and used by consumer.

WHY?

Be Analytical (consult your analytics account) Traffic Source Campground Attraction Theater

Traffic-Non Mobile +64.40% -9.60% -15.43%

Traffic Mobile +504.00% +85.44% +49.67%

Mobile Device

(1) iPad (1) iPad (1) iPhone

(2) iPhone (2) iPhone (2) iPad

(3) Droid Razor (3) Droid Razor (3) Droid Razor

Visitor Flow - The best and most useful “at a glance” tool at your disposal in Google Analytics.

Go With The Flow

Keep It Simple

The Rule Of Thumb?

Check Your Work

Include Audience

Ease of Sale Source: 2012 Cisco Visual Networking

Index: Global Mobile Data Traffic

Forecast Update, 2011–2016

The Mobile Experience is a Journey Lead the Consumer Where …They Want To Go!

Make the Best Choice

Which Format Suits Your Business

Clear Objectives - Functionality

Mobile “Rule of Thumb”

Search as a Consumer

Think “Mobile First”

Check Analytics First!

RB&A Recap

Thank You