movida inti-huelva13-masselot-galibert
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Digital socialization in a Territorial Intelligence case:The Fontaine d'Ouche area in Dijon(Burgundy, France) Authors : Cyril Masselot, Olivier Galibert Information and Communication SciencesTRANSCRIPT
Digital socializationin a Territorial Intelligence
case:The Fontaine d'Ouche area in
Dijon
(Burgundy, France)
Authors : Cyril Masselot, Olivier GalibertInformation and Communication Sciences
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INTI Conference
Huelva 2013
21st-22nd
November
Social Innovation and new ways of
governance for the
socio-ecological transition
213/04/23
The Research program: VeT (Transition Towns)
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How to mobilize citizens around eco-responsible
conducts?
Research object construction
• Research problem: In the socio-ecological transition contexte, to observe and analyse resilience within consumption’s phenomema and issues
• Choice of the research fields: Inhabitants Resilience in popular areas in the city, observation of « unusual area »
• A controversal hypothesis: In the cities, the popular neighborhood are better prepared to resilience than the others (for exemple the « éco-quartiers », eco-districts)
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Rob Hopkins, The Transition Handbook, 2009
Contextuality of our research territory
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6Galibert_Masselot/ VeT MOVIDA - Dijon 2012
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But green spaces…
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The digital socialisation as an issue?
• Generalisation of ICT use and the « 2.0 services » (+ Y generation)
• What are the norms of social links in digital communities?– Gift theory (Mauss, M.; Caillet, A; Godebout, J.)– Public sphere theory (Habermas, J; Miege, B.)– Communication Strategies to exploit digital
social links
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The local digital public sphere for transition : a critical approach needed
to deconstruct the…• … participative injunction in order to respect the
communication’s sustainable development process and norm
• … participative injunction in order to respect the
dialogical decision making process (ex : city and local policies)
• … participative injunction in order to respect digital ideology of the Internet as a public sphere (Habermas, 1997)
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Methodology-1• State of art of the ICT devices analysis for
environmental, territorial and participating democraty
• An Inter-disciplinary and quantitative inquiry to evaluate the digital practices, skills and culture of the inhabitants
With the Catalyse method and tools[http://www.territorial-intelligence.eu/catalyse/]
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Survey, Axis 4 (extract)
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First results
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Methodology-2
• A benchmark of the public spaces availables in the area of Fontaine d’Ouche
• A qualitative study of practices and representations of citizens and « web activists and experts » in the area :– web designers, – bloggers, – Facebook groups managers, – Community builders and managers– « hardcore users »
• To design, build and test a digital and dialogical device in order to co-produce a Virtual community to help and provoque the socio-ecological transition in Fontaine d’Ouche 21
Facebook Page’s aims• Help the local residents of Fontaine d’Ouche
to adopt eco-responsible consumer habits
• Allow the local residents and the associations to exchange information, knowledge, best practice around the sustainables consumptions
• Facebook Page’s management will be given to the residents
• Experimental prospect
Could Facebook be an eco-consumption
promoting tool ?
Create a community
• « You don’t start communities. Communities already exist. They’re already doing what they want to do. The question you should ask is how you can help them to do that better? » M. Zuckerberg
• Bundle people around a topic which is a part of their preoccupations
Create a community• No grassroot activities around eco-
consumptions in the neighborhood.
• Create a community in which « the whole district » (common interest) is most important than the theme « eco-consumptions » (not yet common interest) itself
Create a community
• First step = establish an online space that reflects the district and its local residents. – Pictures of the neighborhood
– Highlight differents actions and events that take place there through articles and videos
– Broadcast various actions taking place in the district = becoming a reference for the residents?
Create a community
• 1- Post about a cookbook written by locals and the association DFO Media 21 (local media)
• 2- A video about the young peoples who are part of the “Médiaterre”, an association that helps people to adopt ecological friendly practices in their daily lives
• 3- A video in which residents talk about their relationship with the eco-actions
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Some contents
Increase the Facebook Page audience
• Facilitating recognition– Graphics standards. Use of green and blue
colors, reminding the Movida Program
F(e)T’s logo
F(e)T’s bannerStudy, exchange, accompany, around eco-responsible and eco-citizens practices
Slogan :Any ideas for sustainables consumptions?
Share them!
Increase the Facebook Page audience
• Communicate– Make known the project
thanks to the press and the media (sending of a press release)
– An article published in Infos-Dijon.fr
– Radio show
Flyers and posters’ spreading (public places, stores…)
QR-Code
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Increase the Facebook Page audience
• Partnership development
– DFO Media 21 (local media)
– J.P Rameau High School: organizing an online photo contest about ecological friendly practices (current)
– Combined actions with the association Unis Cité/Mediaterre (current)
Community Management policy
• Type of content– News from others Facebook Pages and websites
about Fontaine d’Ouche or sustainable development
– Videos (interviews released by our team)
– Pictures: events, landscapes from Fontaine d’Ouche, people, communication tools…
– Tips and tricks to consume more responsibly
– Every week end, involved songs about ecology and environmental conservation
Now• Strategies will be implemented to
facilitate the enrollment
• Page launched in the beginning of april. Number of members increase since october.
Further coming actions• Monitor the impact of the page on the
people, by the comments, post, expression of actors
• Gradually Involve local media and local stakeholders in the content production and in animation
• Being on local events with partners, to inform the population
• Open the animation to 2 citizens, then 4, and so…, who signed the editorial guidelines for example
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Thank you for your attention
Cyril Masselot : [email protected]
Olivier Galibert : [email protected]
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