Movie Guide to Proactive Statistics

Swimming with sharks....

Talk to journalists: it strengthens reputation and helps us survive the freezing waters of negativity

Feed the fish. ONS organises briefings to help journalists understand and offers ‘ad hoc’ stories to add extra value

Life’s a box of statistics, Forrest

Media Training

ONS delivered over 100 national TV/ radio interviews in 2010-2012

More than 100 statisticians have received media training

We have invested in good quality media training kit

‘Fear and wonder: a powerful combination’

Working with the

BBC Business Unit covers regular outputs including: • GDP• Retail Sales• Labour Market• Inflation

Strong ‘short story’ support Data visualisation

‘I’m not gonna hurt you....’

Breaking down doors...

UK national newspapers

Face to face meetings

News Agencies

Specialist Media

Twitter/ Facebook

Reaching Ron Burgundy

GDP ‘First estimate’

Short stories

‘Ad hoc’ briefings

Seminars

‘Ad hoc’ stories

Infographics

Twitter/ Facebook

Godfathers and groundhogs....

Be afraid. Be very afraid...