moving from agile to digital transformations - scrum.de€¦ · business process • business...

MOVING FROM AGILE TO DIGITAL

TRANSFORMATIONS

Angela Barendregt & Medhane Mengistu

1999 IS ONLY TWENTY YEARS AGO

https://www.youtube.com/watch?v=0bdWZocq4vQ

MARKETS GET DISRUPTED

Financial

Services

Hospitality

and Tourism

RetailMedia and

Entertainment

Transportation

It’s not a question whether your

market will be sucked in the d

Digital Transformation Vortex,

but merely when…

The question you need to answer

is: do you want to be the last one

in your market?

WHO GOES FIRST?

Source: Global Center for Digital Business Transformation, 2017

WHY ENGAGE?

No safety in

being big New kids on

the block

No safety in keeping

current customer baseChanged customer

expectations

WHAT IS DIGITAL TRANSFORMATION?

“A DIGITAL TRANSFORMATION IS AN ORGANIZATIONAL

CHANGE THAT IS NEEDED TO SUSTAIN OR IMPROVE THE

ECONOMIC PERFORMANCE OF A COMPANY AND IN WHICH

DIGITAL TECHNOLOGIES ARE APPLIED AND NEW BUSINESS

MODELS ARE EXPLORED.”

ENGAGING DISRUPTORS

AND TRANSFORMERS

A business model describes the rationale of

how an organization creates, delivers and

captures value.

• A business model typically doesn’t

change overnight, it can be used to

depict strategic organizational change.

• Capabilities that are leveraged to change

the business model are typically defined

and elaborated on a more tactical level.

BUSINESS PROCESS

TECHNOLOGY

DATA & DATA ANALYTICS

ORGANIZATION

INNOVATION

CUSTOMEREXPERIENCE

DIGITAL TRANSFORMATION

ROADMAP

BUSINESS MODELS UNDER PRESSURE

New business models of

digital disruptors driven by

Cost value


digital disruptors driven

by Experience value


digital disruptors driven

by Platform value

Source: Global Center for Digital Business Transformation, 2017

Customer Experience

• How to organize your products or services around the optimal experience for your customers.

Innovation

• How to incubate in your own organization, breed new products, validate, scale up and secure in your current organization.

Organization

• How to create a Digital organization, with Agility in its core.

Data & data analytics

• Big Data, AI and machine learning are the new oil for organizations. How to harvest, use or even monetize this.

Technology

• No Digital Transformation without the use technology, whether its driving the transformation or only supporting it.

Business Process

• Business processes are a foundation of your organization. It’s all about automation, straight-through processing, optimizing and centralize these around the customer.

We use these capabilities to shape the roadmap to your new business models.


CAPABILITY MODEL

BUSINESS PROCESS

TECHNOLOGY


ORGANIZATION

INNOVATION

CUSTOMEREXPERIENCE


ROADMAP

Source: Prowareness Digital Transformation Capability model, 2018

ROADMAPPING – WAR STORY

Agile Transformation

Extend Value Proposition

Customer Centricity

Surprising Service

2016 2017 2018 2020

Business –IT

Alignment PO role

Build better BI

function

DevOps

Pensions

Spike on:

– Branding

– Positioning

– Culture

Individual Service:

Customer Experience

Tailor made advice

through website

Tailor made Service

Mid corporate in FSI

ROADMAPPING – WAR STORY


Extend Value Proposition

Customer Centricity

Surprising Service

2016 2017 2018 2020

Business – IT

alignment PO role

Build better BI

function

DevOps

Pensions

Spike on:

– Branding

– Positioning

– Culture

Individual Service:

Customer Experience

Tailor made advice

through website

Tailor made service

Mid corporate in FSI

BUSINESS PROCESS

TECHNOLOGY


ORGANIZATION

INNOVATION

CUSTOMEREXPERIENCE


ROADMAP

BUSINESS PROCESS

TECHNOLOGY


ORGANIZATION

INNOVATION

CUSTOMEREXPERIENCE


ROADMAP

BUSINESS PROCESS

TECHNOLOGY


ORGANIZATION

INNOVATION

CUSTOMEREXPERIENCE


ROADMAP

BUSINESS PROCESS

TECHNOLOGY


ORGANIZATION

INNOVATION

CUSTOMEREXPERIENCE


ROADMAP

FROM AGILE TOWARDS DIGITAL

• Value steering based on an integrated Business and IT Backlog.

• Governance: improved Business and IT alignment.

• Increase the speed and frequency of delivery.

• Delegating mandate for decision making to lower hierarchical levels.

• New organizational structure, including new role descriptions (e.g. for Scrum Master and Product Owners).

• Enabling a culture of continuous improvement and continuous learning.

• Capability building and value

steering based on customer

experience and/or operational

excellence.

• Adoption and application of digital

technologies.

• Reinvention of existing and/or

development of new business

models.


Digital Transformation

• Secure ownership (sponsorship, steering, direction, leadership) of the roadmap and the underlying initiatives. Ensure ownership of the capabilities.

• Make sure you keep a connection between your tactical roadmap and your business models.

• Make an explicit choice where to build the capabilities (valuechain, product teams, centralized).

• Don’t build capabilities in isolation. They always need to exist in combination with other capabilities owners need to align.

BUILDING CAPABILITIES:

LESSONS LEARNED

BUSINESS PROCESS

TECHNOLOGY


ORGANIZATION

INNOVATION

CUSTOMEREXPERIENCE


ROADMAP

Strategical

Tactical

Operational

DIFFERENT LEVELS TO LOOK AT


Business Model

(re)invention

Roadmapping and

directing capabilities

Development of

capabilities

WANT TO KNOW MORE?

Download our whitepaper

https://www.scrum.de/whitepaper/


Readiness Assessment

Masterclass Leading Digital

Transformation


Roadmapping Workshop

WHY PROWARENESS?

Transformation experience

• Track record with 100+ organization wide transformations.

• We not only make plans. We are able to implement. Iterative

transformation approach, based on organizational feedback.

• We have cocreation capabilities on transformation strategy and

transformation roadmap.

Digital Transformation knowledge

• We have most capabilities for Digital transformations available: Digital

Transformation Roadmap, Data and Data Analytics, Organization,

Technology, and Innovation.

• We work extensively with partners to ensure top notch knowledge on

Customer Experience and Business Process.

Market knowledge and experience

• Extensive knowledge of multiple digital industries (FSI, Telecom, Energy,

etc).

• We are able to translate strategical plans into the appropriate roadmaps

and actions.

moving from agile to digital transformations - scrum.de€¦ · business process • business...

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