Moving From Transactions to Relationships: Omni-Channel Data Holds the Key

MIGUEL ALMEIDA, EVP, Digital, lululemon athleticaOMER ARTUN, CEO, AgilOne

Moving from Transactions to Relationships: Omni-Channel Data Holds the Key

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O U R V I S I O NAmplify Human Relationships

Across Channels

1

1998

2014

2007

2008

2012

2003

lululemon in Perspective

lululemon opens for business

First US store opens (Santa

Monica) lululemon IPO lululemon’s E-

commerce Site launches

Whitespace, lululemon’s R&D

hub, is born

First store in UK/Europe opens (London’s Covent

Garden)

First stores open in Shanghai and Beijng,

China 

2016

400+

Store Totals

Educators

Product Community

Our Success

Design and nurture a digital ecosystem that amplifies HUMAN experiences, relationships and connections.

Digital Acceleration

I N T E L L I G E NC E

S C A L EA G I L I T Y + +

C O N F I G U R A B I L I TY

I N T E L L I G E N T A M P L I F I C AT I O

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Executing with Speed & Scale

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Mobile Store

Ecomm

Community

GEC Social

Sweat

UnderstandKnow Engage

Build single view of the guest

Enrich guest data with relevant info

Analyze, segment to understand

Build relevancy models

Deliver highly personalized 1x1 experience

Scaling Authentic GuestRelationships

E N G A G E M E N TR E A C H S A L E S

Measuring Results

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Connecting the Dots

Future of Machine Learning

Questions?