moving ground zero: implementing digital strategy at the cleveland museum of art
DESCRIPTION
Three years ago, the Cleveland Museum of Art chose to leverage technology to support its lofty goals of artistic excellence, scholarship, and community engagement. The museum developed and implemented a comprehensive digital strategy to activate its world-class collection, connect art and people, promote new scholarship and support research, promote on site and online attendance, increase financial support, promote both external and internal collaboration, and help staff work smarter by targeting artwork information, interpretive content, research resources, and supporter-relationship data. This paper will explore the scope and core elements the CMA’s digital strategy; staffing requirements and the interdepartmental steering team put in place to guide digital strategy; the backend systems put in place to support flexible access, both in theory and practice; and the effort required to pull everything together for recent high-profile information-based projects including Gallery One, ArtLens for iPad and smartphone, Collection Online, Central Table, and cloud-based Archival Repository. The combination of master data and backend systems has moved ‘ground zero,’ and eliminated the need to start from scratch. This paper will summarize the process put in place to review the needs and guide implementation for new technology projects, reflect on lessons learned, provide practical advice for practically eliminating ‘one off’ projects.TRANSCRIPT
MOVINGGROUND ZERO
IMPLEMENTING DIGITAL STRATEGY AT THE CLEVELAND MUSEUM OF ART
Jane Alexander, Chief Information OfficerNiki Krause, Application Services Manager
Goals of Gallery One
Build audiences—including families, youth, school groups, and occasional visitors by providing a fun and engaging environment for visitors with all levels of knowledge about art
Highlight featured artworks to the Greater Cleveland community and the world
Propel visitors into the primary galleries with greater enthusiasm, understanding, and excitement about the collection
Develop and galvanize visitor interest, bringing visitors back to the museum again and again
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Development of ArtLens for iPhone and Android
Gallery One and ArtLens were the first beneficiaries of the museum’s digital
strategy
CMA wanted the technology implementation to be innovative, intelligent and in-line with tech industry best practices
Data Scrubbing When your objects are projected on a large wall you have daily opportunities to “SEE” your data
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All interactives can all be remotely rebooted via LogMeIn
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How my laziness defined CMA’s digital strategy
GALLERY ONE + ARTLENSdigital strategy test case
IMTS Applications TeamWill, Andrea, Linda, Niki, Jeanne
How do we do it?• backend systems
– flexible– interoperable
• key data for artwork, events, people– clean– current
• reusable content
DIGITAL STRATEGYlooking at the big picture
OBJECTIVES• activate the collection• connect art and audience through active experience• promote new scholarship• support research• facilitate internal and external collaboration• drive attendance• increase revenue• streamline work
Museum-wide Digital Strategy
Common Core Infrastructure
CiscoMesh Environment
High end cabling system
POWER
UPS and Generator Backup
CENTRALIZED STORAGE
DAM, CCMS, Backup, F Drive, Virtualized Servers
SECURITY
IP Cameras, Access Control, Monitoring
VIRTUALIZATION
Servers, Storage, Networks, Applications *
BUILDING SYSTEMS
Lighting Control, HVAC monitoring, Parking AutomationCOMMUNICATIONS
VoIP Phones, DAS*, Digital Radios, Paging System, VoIP Telco Service, Email
Integration
CO-TENANT SUPPORT
Network and Voice Access for Bon Appetit
WIFI
ArtLens, Guest Access, Centrally Managed
SECURE ACCESS
Firewall, VPN, Content Filtering, Multi Layer Protection, Remote Access
AUDIO VISUAL
Digital Signage, Board Room, Classrooms, Auditoriums
INTERNET ACCESS
OneCommunity, Access to Third Frontier and National Lamda Rail Networks, Ultra High Speed
CLOUD HOSTING VENDORS
BlueBridge (Archive), Amazon (ArtLens), Office 365 (Email)*WEBSITE
Internally Hosted, Secure Donation Portals
GALLERY ONE
Integration, Application Load Balancing
Common Core Infrastructure Technology
SystemsMarch 2014
* Denotes an item that is planned
END USERS
Mostly Laptops, Windows 7, Network Printing
ACTIVE DIRECTORY
Application Level Single Sign-on *
APPLICATIONS
Support Structure, Access Control
HELP DESK
User Support and Training
The CMA common core infrastructure platform built out as part of the recent renovation project has allowed us to implement technology that was not possible prior to the renovation. This platform gives us the ability to support multiple systems without the need to build out a separate infrastructure for each. This helps save resources both financially and in staff time to manage and operate. In addition, it allows for a quicker implementation of new and upgraded systems along with standardizing system support since we are leveraging this common platform
CMA’s Common Core Infrastructure Platform
A FEW OF THE MANY…• digital asset management• archival repository• open-source website• mobile site• dashboard• central table• integrated CCMS
NO ONE-OFFS!
PROJECTSshowcase
ARCHIVAL REPOSITORY
records in the cloud
APPROACH• inventory digital materials• identify appropriate standards• storage platform+management software• map metadata• define workflows• ingest+iterate
• in-house server/storage• hosted/SaaS solutions• cloud-based server/storage
– full access to server & management software– top-flight local provider– same ISP backbone– out-of-region redundancy
PLATFORM CHOICE
REFININGdigital asset management
PICTION DAM UPGRADE• Piction 7 application upgrade• flattened legacy record structure (1:1)• expanded staff-requested tools
– export PPT and Excel– contact sheets– batch downloads
• integrated with CCMS• turbocharged downstream use
User Functionality
BUILDING TO FITintegrated CCMS
INTEGRATE WorldCat
COLLABORATE
FLEXIBILITYwebsite CMS systems
GOALS OF MIGRATION TO DRUPAL CMS• staff intranet
– ease of use– true content management by and for staff– ability to search documents, show news and alerts
• museum website– consolidation of Sitecore website and Wordpress blog– understandable content and categorization– massive migration of data (>65,000 pages)
• library website– migration from LAMP site, opacs, and Wordpress
STAFF INTRANET
STAFF INTRANET
GOALS OF WEBSITE CMS CHANGE
• fix things that were “broken”
– give content pages URLs
– facilitate SEO
– reinstate images to Google index
– make social sharing work properly
• follow already-established branding guidelines
• update layout and functionality where possible
• incorporate responsive design
HOMEPAGE
CONTENT PAGES
CONTENT PAGES
CONTENT PAGES
COLLECTION ONLINEsearch functionality
COLLECTION ONLINEartwork information & images
RESPONSIVE DESIGN VS. MOBILE SITE
TRANSPARANCYdashboard
INTELLIGENCEcentral table
DIGITAL STRATEGYIt’s all about big picture
