moving image - brand.pearson.com · moving image principles. 127 pace and movement are key to...
TRANSCRIPT
Pearson Brand Guidelines 2016 Section name 125
Moving image
126Pearson Brand Guidelines 2016 Moving image
Every piece of moving image we produce will be different in theme, content, and format.
Each one can be unique as long as the look, personality, and voice reflect our “brand at a glance.” See page 7.
Shown here are some guidingprinciples to help you in the creation of moving imagery.
A specifically designed video toolkit has also been created, which includes start and end frames, animated logo identifier and guidance on when to use these elements to ensure consistency across our videos.
The core message of your moving image should originate from our “brand at a glance” see page 7, and remain consistently focused on the learner.
Message
Together we’ll be pioneers
Footage should follow the photography principles on page 50-51. Ensure we have global rights and always credit filmmakers/photographers when using their work. See page 56.
Video footage
As a starting point, when creating animations, you should consider the Pearson approved illustrators on page 59. Ensure we have global rights and always credit artists/animators when using their work. See page 60.
Animations
All written content and scripts for moving images should feel distinctly Pearson, originating in tone from our “brand at a glance” and following our brand voice principles. See page 7. Any voiceovers used must be clearly audible above the music.
Tone of voice and voiceovers
Typography
Discover
Music
Music should be clear with a simple beat that will also be easy to animate. Look for changes in pace and moments of climax to help emphasize key points in the footage. When purchasing music clips/tracks, be aware that royalty fees will apply. Play background music at least 20 decibels quieter than the voiceover.
Inspiring everyone to go further
To download the video toolkit, please click the folder above.
Grow
Connect, Share, Discover,
Use only the Pearson typefaces and always ensure that the type colors adhere to the accessibility colorways. For guidance, see page 43.
When creating moving imagery, follow accessibility standards for including captions for access without sound and including narration or alternative text for access without sight. See page 8.
Moving imagePrinciples
127
Pace and movement are key to engaging with your audience. Moving imagery should never be static or rushed; words should be read comfortably. Using a variety of mixed media e.g., animation and live footage, can help create excitement and add interest. Make sure moving imagery never blinks or flickers and always provide a pause or stop button for any moving elements.
Always use the correct assets from the video toolkit at the start and end of your video to ensure consistency. Never animate the Pearson logo or create alternative end frames.
Pace and movement
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
Consistency across videos
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
DiscoverA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
We are PearsonFor all of us at Pearson, and for millions of people around the world learning is a journey
of discovery,
and wonder.
a never-ending road
challenge, inspiration,
We’re on a path to progressExploring a new world ...
to the challenges
Stepping up
Shown here are some more guiding principles to help you in the creation of moving imagery.
Pearson Brand Guidelines 2016 Moving image
Moving imagePrinciples continued
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
Grow