Publications 2.1

•Everything must revolve around it.

•Define your mission. What’s your purpose.

•Develop a sitemap.

•Get an easy, memorable URL.

•Choose your platform.

My five previous points…

•Books

•Find free tutorial handouts and videos by searching the Web

•Pay for video tutorials from some place like Lynda.com

•Hire someone in your community to come in and train you and your staff (they may even do it for free)

Learn all you can about the platform you choose11

•Make it a part of your news organization, not just a novelty or an “extra” – establish beat reports

•Teach editors/staff how to post their own content

•Make Web postings part of the grading criteria – don’t use Web work as punishment

•Plan special coverage for the Web. Don’t just regurgitate.

Develop a system for generating frequent updates22

•North Central High School - Indiana

Options for beats include: - Daily News Stories - Sports Scores - Blogs - Social Media - Multimedia - Assigning beats - Overseeing Sports Scores - Live Game Coverage - (Insert Your Idea Here)

•Francis Howell North High School – Missouri

•Carmel High School - Indiana

•Start trying to just get a new story and photo up each day

•Each month, try something new: add Twitter, Facebook, short videos, photo galleries, etc.

Start small and add in small increments

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•Work with existing events first and tie in with the print publication

•Expand to include other, web-only stories

•Coveritlive, Livestream, Ustream, Soundslides, Smugmug,

•Tools such as ‘College Guide’ or ‘Guide for New students’

After you get a solid foundation, look to add bells and whistles

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•Wait to promote widely until a system is in place and working

•E-mail alerts

•Twitter & Facebook

•News Web site as in-school home page

•Contests

•Cross-promotions between print and Web (QR Codes)

Promote what you do every chance you get

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