Feb/Mar

2013 in this issue >>>

Village Advertising

Events coming up

Village Update

Marketview Retail Spend to Dec 2012

Village Fete

Moving towards tomorrow—Mt Eden Village Business Association

Mt Eden >>>

You can contact us on:

Email: admin@mounteden.co.nz

Visit: www.mounteden.co.nz

Postal: C/o 33A Ellerton Rd

Mt Eden, Auckland 1024

Or call Claire on 021 652 246

The success of The Garden magazine has brought about some

exciting opportunities for our Village businesses. The Mt Eden

Village Business Association is helping your business take

advantage of these opportunities by promoting your business and

all you have to do is welcome customers.

What is this?

Mt Eden Village business

association partnering with

Auckland Council receives

quarterly retail spend survey

results from BNZ Marketview

Ltd. This information provides

us with retail spend statistics

and other consumer

information to assist our

members to do business

better.

This period contains retail

spend information for the

period Oct to Dec 2012

compared with the same

period 2011. If you would like

a full copy of this data and

the annual reports showing

year to year comparisons or

you have any questions

please contact us @

admin@mounteden.co.nz

Mt Eden Village Business Association

Origin of Spend Suburbs Suburbs % of Spend $ Spent

Less than 1km radius Balmoral, Mt Eden East, Epsom North, Maungawhau, Sherbourne, Epsom Central

32.7% -23.4%

1—2 km radius Epsom South, Royal Oak, Mt Eden South, Mt Eden North

11.8% +2.3%

Rest of Auckland Central 32.1% -8.7%

Rest of Auckland Region 16.9% +8.6%

Rest of NZ 6.4% -1.9%

Which suburbs are Mt Eden Village’s customers coming from?

Quarterly Retail Spend 1 October 2012 to 31 December 2012

SUMMARY

The figures for this quarter reflect a comparison to the same time last year when the overflow of the Rugby World Cup came to a high and the celebration continued though to Dec. Trading through the quarter to December 2012 was going to be hard as the economic climate had not changed and matching or beating the trading results up to Dec 2011 was going to be a tough call. During this quarter those living in the Auckland region shopping in Mt Eden Village were the same % as the same quarter in 2011 however the $ spend was much higher, up +8.4%, perhaps doing more speciality shopping while here? Those visiting from the rest of NZ was down against the same quarter in 2011 but this would be due to the overflow from the RWC. International visitors show a reduction in the flow from the RWC and an increase in non RWC visitor spending increasing from China +302.3%

Finding An Agent That’s Right For You Quarterly Retail Spend Report For the 3 month period ending 31 December 2012.

International

Visitors spending

in Mt Eden Village

Origin of Customer

% of spend

Avg transaction

Australia 28.7% -33.2%

UK 21.0% -24.7%

USA 14.0% -8.6%

China 7.8% +302.3%

Performance Summary—spending in Mt Eden Village marketplace and two of our competitor centres

Amount Spent % Change

Number of Transactions % Change over last year

Auckland Region Spend +1.6% +2.8%

Mt Eden Village Spend -2.2% +0.3%

Kingsland Spend 0.0% +0.6%

St Heliers Spend +4.7% +8.8%

Mairangi Bay Spend +0.4% +0.1%

Mt Eden Village Spend monthly Oct –9.4% Nov –3.7% Dec –4.2%

Mt Eden Village Transactions monthly Oct –6.7% Nov –1.4% Dec –2.7%

Mt Eden Village Average Spend

March 2012 quarter $38.21

June 2012 quarter $37.57

Sept 2012 quarter $36.42

Dec 2012 quarter $39.79

The success of The Garden magazine has brought about some changes,

a new look, an increased print run and a much larger distribution

area.

Since its first publication back in May last year The Garden has gone

from strength to strength attracting more readers, a strong following and

more advertising demand. In this response to this, over the Christmas

break, the team at The Garden underwent a review to see what they can

do better and how they can deliver more of what readers want. In the February/March issue you’ll start to see some changes, f irst the

name with an added ‘s’ and a much wider distribution area. The name change to ‘The Gardens’ is a reference to the number of lush, green

gardens seen from the top of Mt Eden as far as the eye can see. With a much wider distribution to include Parnell, Newmarket, Three

Kings, Sandringham, Balmoral, Eden Terrace, Grafton, Newton, Royal Oak and Mt Albert. The Gardens is now able to offer advertisers a

larger distribution increasing from 17,000 to 24,000 and an estimated readership of well over 80,000. Your business needs to be seen in

The Gardens so to book your space and have your business seen contact Debbie Lovelock on 021 731 123 email:

Debbie@otherpublications.co.nz and if you have a story to share contact David Williams on 021 504 400 email:

davidw@otherpublications.co.nz

Village Advertising Programme >>>

In the December issue of The Garden magazine, a full page Village ad was featured with a selection of Village businesses, along with a Village promotion and customer competition. This bi-monthly Village advertising programme is designed to highlight the Village as a well stocked destination where you can get what you want while not having to travel far, ie, a “Shop Local” theme. The additional promotion is to give new customers the opportunity to visit a Village business they may not have frequented while at the same time rewarding loyal customers by giving them a chance to enter into our competition. Each ad encourages the reader to make a purchase with the listed store and ‘enter and win’ the featured competition to win the prize pack. Each business listed receives a competition entry box, poster and entry forms and is requested to promote the competition to their customers. At the end of the promotion the competition boxes will be collected and a winner announced. Your challenge is to have at the end of the promotion the most entries from your business! You never know—there might be a prize. The Village advertising programme will run 6 times per year and each time the focus will be on a different sector of the Village businesses. Watch out for the February/March issue of The Gardens, our ad will be highlighting ‘Art and Books’, the next sector scheduled for June will have a focus on ‘Out to Lunch’. Want to know more? Contact Claire on 021 652 246 or email admin@mounteden.co.nz

Your committee for

2012/2013:

Frances Loo—

Chair and owner of

Chapter Book

and Tea Shop,

ph 623 2319

Babi Burdett—

The Candyman,

ph 550 8565

Maureen Keene—

City Cake Co,

ph 638 6499

Maree Joll—

Flight Centre, ph

623 0399

Alan Clist—

Dream of Italy,

ph 638 8993

Craig Smith—

Barfoot &

Thompson,

ph 029 222 0504

Albert Eden

Local Board —

Peter Haynes,

ph 021 286 5500

Claire Siddens—

Manager,

ph 021 652 246

If you want to know

more about the Mt

Eden Village Business

Association or are

interested in getting

involved, please feel

free to attend our bi-

monthly committee

meetings. Everyone is

welcome.

Mt Eden Village

Executive Committee Artists in Eden Day—Saturday March 16

Eden Arts has been around for over 25 years and continues to host events such as Artists in Eden Day and the Young Artists Awards (September). Eden Arts is a charitable trust run by volunteers with the aim of making the arts accessible to the local community. Eden Artspeak is a series of evening art talks in the 3 weeks (Feb 26 to March 5 and March 12) leading up to Artists in Eden Day, titled Auckland Art 101—’What you need to know about Art in Auckland this year’ and includes guest speakers Artist Richard Killeen and Chris Saines of Auckland Art Gallery. To find out more visit www.edenarts.co.nz

Artists in Eden Day is a fabulous day for all, with artists set up in Essex Reserve to complete their artwork of Mt Eden, Maungawhau and at 2.30pm there is a hustle and bustle to mark the beginning of the auction. All artwork will be auctioned and proceeds go towards promoting the arts in Mt Eden, including funding the Young Artists Awards which are held later in the year. And there's fun and creation activities for the kids to get involved in.

Village Fete Saturday April 6 — the date should already

be marked in your diary. This year the theme will be Asia, so put your hands on some fabric and dress your store with the colours of Asia. We will be decorating the Village with lanterns and flags, so put your thinking cap on and start planning. The theme takes in the flavours of India, China, Pakistan,

Kazhakstan, Sri Lanka, Iran, Thailand, Vietnam, Malaysia, Mongolia, Korea, Philippines, Japan and Indonesia, amongst others. There are just mountains of ideas to choose from (in terms of flavours, colours, props, costumes and music, etc) and celebrate. Our friends from Mt Eden Rotary will be assisting and there will be music and dancing in the street. Street performers and other entertainment. We hope there will be lots of different types of food to tempt visitors and shoppers alike. Street trading will be permitted for Village businesses only. Permits will be obtained but we remind you that this privilege is only for our Village businesses. Please refrain from inviting non Village businesses to take part as these have caused issues in the past (eg. Hawkers which have competed with our Village businesses). Trestle tables are available at $50 + GST (which also covers the cost of the table hire and street trading permit). Table cloths will be provided. The table will be delivered to your store and then collected at the conclusion of the event.

Preparation for the event will start early. Trestle tables will be delivered by our friends from Mt Eden Rotary from 7.30am onwards and the entertainment will begin at 11am. Please note the event will begin to wind down from 3pm and tables will be collected from 3.30pm. Start your planning, search the web for ideas but most of all get organised to trade on the footpath. The colour and energy for this event comes from the businesses being involved and trading on the street. This event is our signature event for the year and it is all about Village businesses. It’s your chance to feature your business, your stock, your food and your style. Celebrate this with our community at the Village Fete on Saturday April 6. Trestle Table bookings:

Over the next few weeks we will be contacting you to ensure you are on track and ready to take part, your trestle table is booked and if you are needing any inspiration. your event trestle table. Don’t leave it to the last minute, book your trestle table now by contacting Claire on 021 652 246 or email admin@mounteden.co.nz

Mother’s Day Sunday May 12 This year we’re going to be using The Gardens magazine and feature ideas and Village suggestions for our Mums and a competition for one lucky Mum. Similar to our Father’s Day competition those Village businesses who donated a product or service to the prize pamper pack will be listed in the ad, on our website and promoted on our Facebook page. To be involved, please email or phone us before April 5 with your donation to the Mothers Day prize pamper pack. Every customer who makes a purchase in your store can go in the draw to win their Mum a fantastic Village Mother’s Day Pamper pack plus a

$100 Village dining voucher. Of we receive enough products and services, we will offer more than one prize (we had three winners for Fathers Day thanks you your response).

Events coming up >>> Village Update >>> Auckland Council Draft Annual Plan 2013/2014 >>> Each year the Auckland Council and the 21 Local Boards put together a draft annual plan for public consultation. This plan outlines the regional projects and activities along with expenditure budgets that the Council will undertake over the coming financial year. In addition each Local Board publishes its local annual plan showing an overview of their activities, projects and proposed expenditure budget. It’s important that you as a ratepayer are familiar with these documents and take the opportunity to have your say. The Auckland Council draft annual plan’s key regional topics for consultation include:

Managing rates by reducing some services and standardising fees and charges

Investing in parks and open spaces

More support for community and events

Better planning and economic development

Extending rates remission and postponement policies

Regional Facilities Auckland grant towards development of the TelstraClear Pacific Events Centre

For more information you can visit www.aucklandcouncil.govt.nz/annualplan or pick up a

copy of the plan from council services centres, libraries and the local board offices.

Albert-Eden Local Board annual agreement 2013/2014 Key priorities for the Albert-Eden Local Board that may have an impact on Mt Eden Village for 2013/2014 include:

Improving and renewing park assets, including playgrounds, park furniture and public

conveniences

Supporting local sustainability initiatives

Maintaining and improving street amenities and town centres

Albert-Eden Bungalow Festival

Local events with economic and community building benefits

For more information on the Albert-Eden Local Board Agreement visit www.aucklandcouncil.govt.nz/alberteden Submissions to both documents can be made by post or on line. Check out www.aucklandcouncil.govt.nz for the online form or pick one up from council services centres,

libraries and the local board offices.

Facebook—Mt Eden Village Inc business association is now on Facebook. Check it out at www.facebook.com/MtEdenVillage

We want to get our ‘likes’ up so please do log on and click ‘like’ on our Facebook page. If you have a special promotion, event or a new product or service that you would like featured on our Facebook page, please email your details to info@chapter.co.nz Also, we are promoting local events, and we do encourage you to share these on your own pages.

Wikipedia—Thanks to the hard work done by the tutors and students of AUT Tourism Research Institution Mt Eden has it’s own Wikipedia page. This was part of the micro tourism project undertaken by AUT to lift the online presence of the local town centres. Special thanks goes to Simon Milne and the Albert-Eden Local Board for their contributions.

www.mounteden.co.nz—Over the next few months we will be

updating and improving our website (another step in lifting our online presence. Part of this process will be contacting the Village businesses for more information and building a library of Village

photos.

Maungawhau Heritage Walks Brochures—we have spare copies of this fabulous brochure to give away. If you would like to some to

give out to your customers email info@chapter.co.nz