moxa company introduction and industrial ethernet market trend overview andrew hsu/emea sales...
TRANSCRIPT
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Moxa Company Introduction
and Industrial Ethernet Market Trend Overview
Andrew Hsu/EMEA Sales manager
Moxa Networking
03-22-06
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Vision
To be the Leading Brand of World-Class
Device Networking Solutions for
Industrial Automation.
BuildingBuildingAutomationAutomation
UtilityUtility
TransportationTransportation Factory Factory AutomationAutomation
POS/ATMPOS/ATM
TelcomTelcom
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Mission:
Serial Connectivity ,& Embedded Computing &I/O Networking Solutions
46 employees
Mission:
*Industrial Ethernet *DVN solution
Started up since 1987 , USD$47M Turn over
250 employees
Moxa GroupMoxa GroupMoxa GroupMoxa Group
ICS ; ECC ; I /O DivisionICS ; ECC ; I /O Division IEI ; DVN DivisionIEI ; DVN Division
Moxa TechnologyMoxa Technology Moxa NetworkingMoxa Networking
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Moxa Group RevenueMoxa Group Revenue GrowthGrowth
7.010.0
16.0 18.021.0
25.0
32.0
39.0
47.0
1997 1998 1999 2000 2001 2002 2003 2004 2005
Moxa Group Average Annual Sales Growth: 25%Moxa Networking 2005 Growth rate :90% than 2004
Unit: US$ Million
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Our Key Customers : Our Key Customers :
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Award and CertificateAward and Certificate
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Y2005 news in MoxaY2005 news in Moxa
Moxa CPUMoxa CPUreadyready
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Y2005 news in MoxaY2005 news in Moxa
LaunchLaunch
Got iF awardGot iF awardAnd the first And the first
Moxa InnoVa awardMoxa InnoVa award
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MOXA MOXA HQHQ
MOXA MOXA HQHQ
MCNMCNMCNMCN
MUSMUSMUSMUS
DistributorsMOXA
Global Sale/Service Network Quick Response to Your Inquiries
MEUMEUMEUMEU
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MOXA Core CompetenceMOXA Core Competence
Great repatuation
Total Networking connectivity solution
18 years R&D Experience, fast and flexible product development
Worldwide Service Net
• Brand• Focus
•Technology• Service
ISO 9001 ,14001Certification,5 Year Warranty
Core Core CompetenceCompetence•
Quality
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Industrial Ethernet Market Trend Overview
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Industrial Control & Automation Market Segments
- Automotive - Aerospace & Defense- Electrical- Electronic&Semiconductor- Building Automation- Furniture & Wood Products- Apparel & Leather Pro.- Plastic & Rubber Pro.- Printing & Publishing
Discrete Industries Process Industries- Oil & Gas- Chemical& Petrochemicals- Electric Power- Food & Beverage- Cement & Glass- Pharmaceutical- Pulp & Paper- Textiles- Water & Wastewater- Mining
Hybrid- Food & Beverage- Pharmaceuticals- Biotech- Chemical- Water& Wastewater
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Type of PLC (Programmable of Controller)
Large PLC(Over 512 I/O)
Nano PLC(Under 15 I/O)
Micro PLC(15-128 I/O)
Medium PLC(128-512 I/O)
Device Level Control Level
(7%)(32%)
(20%)
(29%)
( ): Average Percent of Installed PLCs
Support Ethernet Port
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Advanced Open Control System
1. ABB Automation2. Emerson Process Management3. Yokogawa Electric4. Honeywell IACD5. Siemens A&D Group
1. GE Fanuc Automation2. Siemens A& Group3. ABB Automation4. Elecktro Beckhoff5. OPTO 22
1. Siemens A&D Group2. Rockwell Automaton Allen-Bradley3. Mitsubishi Electric4. GE Fanuc Automation5. Yokogawa Electric
Ethernet
PC-Based Control
DCSControl
PLCControl
(20%) (45%) (35%)
Market Share in 2005
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Trend I: Move to PC Architecture
Trend II: Move to Distributed Architecturecentral
yesterdayDe-central
todaydistributedtomorrow
1990
PLC
2000 2010
PC
Intelligent Field Devices
PLCPLC
PC
Mega Trend in Control & Automation
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Trend III: Integrate IT technologies into Control&Automation • Consistent communication for
vertical integration• Combine with ERP and MES
Trend IV: Use of Open Standards in Control&Automation• Ethernet TCP/IP• OPC, XML, COM/DCOM, ActiveX• Object Oriented Design• Microsoft Office® Applications
Ethernet
Automati-sierungs-System
Field Level
ERP
Interfaces
Mega Trend in Control & Automation
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Industrial NetworkingIndustrial Networking
MULTIBIT NETWORKS MULTIBYTE NETWORKS
MESSAGING NETWORKS
DEV
ICEN
ET
PRO
FIB
US
DP E
TH
ER
NET
ASI SERIPLEX
INTE
RB
US-
S
Con
trol
NET
LON
WO
RK
S
BA
CN
ET
MO
DB
US
SERIAL I/O NETWORKS
Device LevelDevice Level
Info LevelInfo Level
Control LevelControl Level
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• From just 500Kbps (Performance)
• From Limited Management
• From Single Vendor (Proprietary)
• From Isolation (Migration)
• From Many Wiring Scheme
• From Cost
Challenge for Today’s Network
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Just 500Kbps 10,100, Giga
Limited SNMP/OPC management
management options
Proprietary Open standards
Single vendor Multiple vendors
Isolation WWW connectivity
Ethernet Is the SolutionEthernet Is the Solution
Current Challenge Solution Ethernet
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Why not Use Ethernet in Control and Automation ?
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Industrial Ethernet Device Shipment (Thousands of Nodes)
Source: ARC Advisory Group 2005
Industrial Ethernet Device Shipment Industrial Ethernet Device Shipment Growth Seen at 51.4% (CAGR)Growth Seen at 51.4% (CAGR)
0
10000
20000
30000
40000
50000
60000
70000
80000
2004 2006 2008
Thousands ofUnits
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Industrial Ethernet ProtocolIndustrial Ethernet Protocol
Sponsoring Organizations
Target Applications
Transport Layer
Application Layer
EtherNet/IP ODVA, Control-Net International, Rockwell Automation, Omron,
Any discrete or hybrid manufacturing
TCP and UDP
Control and Information Protocol (CIP)
Foundation Fieldbus-HSE
Fieldbus Foundation
Process control UDP Fieldbus Function Blocks
IDA-Modbus IDA Group, Schneider, Jetter, Sick, Kuka, Phoenix Contact
Discrete manufacturing especially motion control
TCP IDA Object model
(Modbus/TCP)
PROFInet Profibus International
Complex Machinery
UDP, TCP plus proprietary
DCOM, PROFI-net Object Model
Source: ARC Advisory Group 2003
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All Major Automation Players All Major Automation Players Now OfferingNow Offering
Schneider – Transparent Ready
SIEMENS – ITlution
Rockwell – NetLinx
ABB – Industrial IT