mozinar gianluca
TRANSCRIPT
Social Content Curation: Why, How, What!by Gianluca Fiorelli, Owner of ILoveSEO, @gfiorelli1!
Tweet with Mozinar attendees: #mozinar!
Technical problems or feedback:!Please email [email protected]!
h"p://www.kapor.com/bio/
h"p://itseo.org/CCManifesto
A content curator is a critical knowledge broker who seeks, collects and shares on a continuous base the most relevant content in her area of expertise.
h"p://itseo.org/CCManifesto
SEEK COLLECT SHARE MOST RELEVANT CONTENT AREA EXPERTISE
Different kind of Curation
Aggregation
Distillation
Elevation
Mashups
Chronology
WHY
We all admire brands like
Or people like
What do those Brands and People
have in Common?
"oughtful Leadership
Me
Rand
Obviously this is just a metaphor #justsayin
Rand
Bruce Clay
Obviously this is just a metaphor #justsayin
A thought leader is an individual or #rm that prospects, clients, referral sources, intermediaries and even competitors
recognize as one of the foremost authorities in selected areas of
specialization, resulting in its being the go-to individual or organization for said
expertise. h"p://itseo.org/tleaders
h"p://itseo.org/tleaders
A thought leader is an individual or #rm that signi#cantly pro#ts from being
recognized as such.
h"p://itseo.org/InboundMark
Search Marke>ng
Social Media
Marke>ng
Content Marke>ng
Inbound
h"p://itseo.org/InboundMark
Content Marketing Content
Cura>on
Blogging
Infographics & Charts
Research & White Papers
Video Marke>ng
Q&A
Whatever may be Content
Content Curation helps you being seen as an expert and trusted source of information.
Personal Branding
Content Curation helps Brands be on top of mind, especially during long B2B sales cycles.
Branding
Like all things, only a few will do it the right way and the rest will be akin to scraped content.
Curation marketing will become increasingly popular as a way to establish expertise and authority.
h"p://itseo.org/TwAG2p
HOW
h"p://www.slideshare.net/ipullrank/pub-‐con-‐personas-‐for-‐seo-‐2012
Personas (your customers)
h"p://itseo.org/FWCompare
Use Followerwonk…
h"p://itseo.org/FWCompare
To discover your potential audience
h"p://itseo.org/FWCompare
Map it
To segment it
Look for random affinities too
h"p://vimeo.com/16430345
In%uencers (your “allies”)
h"p://itseo.org/FWCompare
h"p://itseo.org/FWCompare
h"p://crowdbooster.com -‐ h"p://bufferapp.com and others
Learn scheduling
WHAT
THE DISCOVERY
PHASE
Aggregators & News Sites
h"p://alltop.com
Aggregators & News Sites
h"p://inbound.org … but also h"p://news.ycombinator.com
Aggregators & News Sites
h"p://mortgagenewsdaily.com
Newsletters aggregators
h"p://smartbrief.com
Enterprise Solutions
h"p://www.dowjones.com/fac>va
Homemade solution
Pay attention to things like these
But avoid things like this
Twitter Lists
Twitter Lists What?!?
Twitter Feeds
We cannot directly use Twitter, because it removed RSS support in 11/2011
Facebook Lists
h"ps://www.facebook.com/addlist/
From Facebook to RSS
h"p://sem-‐group.net/search-‐engine-‐op>miza>on-‐blog/subscribe-‐to-‐your-‐favorite-‐facebook-‐page-‐via-‐rss/
https://www.facebook.com/feeds/page.php?id=255576081168962&format=rss20!
Google+
Old school (still good)
Do these guys have a blog worth subscribing to?
"anks God IFFT Exists
ORGANIZING
Curation fail
It’s not information overload. It’s #lter failure
(Clay Shirky)
h"p://www.ted.com/speakers/clay_shirky.html
"e curator’s best friend (1)
Google Reader Web
GoodNews Press Official GReader
Reeder Pulse Mr. Reader
Minimal Reader
Taptu Feedly
Mobile
Categorize and stick to it
Pro Tip
Save evergreen contents in your favorites in Chrome. Its Sinc Option lets you see them on every device.
Alternatives
h"p://www.faveous.com -‐ h"p://www.diigo.com
Reader content in%uence on
h"p://flipboard.com -‐ h"p://zite.com -‐ h"p://itseo.org/GCurrentApp
CURATING
"e curator’s best friend (2)
Buffer’s integrated into Google Reader
Note how GReader is the ideal for G+
shares
(Brief note about G+ Shares)
Try having a better Google Plus preview snippet
(Brief note about G+ Shares)
Another reason for using WordPress SEO
h"p://wordpress.org/extend/plugins/wprdpress-‐seo/
EXAMPLE OF GOOD
PRACTICES
Blogging
ANALIZE
THE NICEST SIDE EFFECT
Relationship Marketing &
Serendipity
Link Building
Social Media
Marke>ng
Content Cura>on
Relationship Marketing
Relationship Marketing
h"p://itseo.org/wX68dd
Relationship Marketing
h"p://itseo.org/wX68dd
Relationship Marketing
h"p://simplymeasured.com/free-‐social-‐media-‐tools
