mozinar slides - "how u-do local for enterprise"
TRANSCRIPT
How U-Do Local for Enterprise
by Ryan Glass
Join us on Twitter at #Mozinar
Questions or problems? Email [email protected]
HOW U-DO LOCALFOR ENTERPRISE
PRESENTED BY: RYAN GLASS | @RYANGPHX | #MOZINAR
Program ManagerOnline Marketing & Strategy
RYAN GLASS | @RYANGPHX | #MOZINAR
1999 2011
A HISTORY OF
Customer Service
RYAN GLASS | @RYANGPHX | #MOZINAR
WHY WE DO LOCAL
RYAN GLASS | @RYANGPHX | #MOZINAR
COMPANY ETHOS
Mr. | Mrs. U-Haul
RYAN GLASS | @RYANGPHX | #MOZINAR
MISTL
MobileInformationalSite HealthTransactionalLocal
RYAN GLASS | @RYANGPHX | #MOZINAR
The Customer Demand
Local Pages CONVERT
(BIG TIME)
RYAN GLASS | @RYANGPHX | #MOZINAR
HOW WE DO LOCAL
RYAN GLASS | @RYANGPHX | #MOZINAR
HOW WE DO LOCAL
City vs. Zip
RYAN GLASS | @RYANGPHX | #MOZINAR
City vs. Zip
The Other Guys U-Haul
PHX
City vs. Zip
MOBILEBRANDED
RYAN GLASS | @RYANGPHX | #MOZINAR
HOW WE DO LOCAL
Location Details Pages
RYAN GLASS | @RYANGPHX | #MOZINAR
Location Details
RYAN GLASS | @RYANGPHX | #MOZINAR
Location Details
HONESTY:For Better or Worse
RYAN GLASS | @RYANGPHX | #MOZINAR
Location Details
Hyper-Local Friendly
RYAN GLASS | @RYANGPHX | #MOZINAR
HOW WE DO LOCAL
Center Naming
RYAN GLASS | @RYANGPHX | #MOZINAR
Center Naming
Hyperlocal NamingReflects Community
RYAN GLASS | @RYANGPHX | #MOZINAR
Center Naming
City-Widehierarchy
RYAN GLASS | @RYANGPHX | #MOZINAR
HOW WE DO LOCAL
Major City Pages
RYAN GLASS | @RYANGPHX | #MOZINAR
Major City Pages
ADDRESSweakness
RYAN GLASS | @RYANGPHX | #MOZINAR
Major City Pages
Based on Customer Migration Data
RYAN GLASS | @RYANGPHX | #MOZINAR
Major City Pages
HTML Sitemap
Useful Resource
RYAN GLASS | @RYANGPHX | #MOZINAR
HOW WE DO LOCAL
Historic Reuse Blogs
RYAN GLASS | @RYANGPHX | #MOZINAR
Historic Reuse Blogs
Physical Commitmentto our Community
STAYINGPOWER
RYAN GLASS | @RYANGPHX | #MOZINAR
HOW WE DO LOCALWANT TO DO MORE
RYAN GLASS | @RYANGPHX | #MOZINAR
Location Specific Copy
General Manager Quotes
RYAN GLASS | @RYANGPHX | #MOZINAR
Location Specific Copy
Uniquely Valuable Offers
RYAN GLASS | @RYANGPHX | #MOZINAR
3rd Party Site Reviews
Help Customersspread the good word
RYAN GLASS | @RYANGPHX | #MOZINAR
Customer Intent
The Golden Goose:Better Understanding
of Customer Intent
RYAN GLASS | @RYANGPHX | #MOZINAR
Be Less Shy
Community Involvement
Disaster Relief
Charity WorkRYAN GLASS | @RYANGPHX | #MOZINAR
Off-Page Content
Less Press releases; More Articles
Better Teaming w/ SocMed & PR
RYAN GLASS | @RYANGPHX | #MOZINAR
Email: [email protected]
Twitter: @RyanGPHX
Website: www.uhaul.com
Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!