mp512st / mp522st product introduction. benq confidential (4/01/2008) 2008, benq corporation agenda...

MP512ST / MP522STProduct Introduction

MP512ST / MP522STProduct Introduction

BenQ Confidential (4/01/2008) 2008, BenQ Corporation

Agenda Market update Product Concept Target Segment STP & Value proposition Specification briefing Product features Competitor analysis


Projector Resolution Trends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SVGA XGA WXGA SXGA/SXGA+ 480p 576p 720p 1080p

1080p 17035 82058 114514 220426 407997 603534 784283

720p 299317 348232 497224 608692 831184 1087746 1362455

576p 16245 4384 8747 13699 20604 25900 29008

480p 181694 111787 93184 67900 38222 11053 12239

SXGA/SXGA+ 31835 37296 122078 230318 378578 461274 502814

WXGA 15783 46211 209975 441024 596017 678213 717329

XGA 2752597 3451321 4214910 4823762 5471349 5941766 6249339

SVGA 1754372 1425398 935946 800570 812644 1042832 1368131

2006 2007 2008 2009 2010 2011 2012

(DTC, 2008-Feb).

54% 63% 68% 67% 64% 60% 57%

35% 26% 15% 11% 9% 11% 12%

6% 6% 8% 8% 10% 11% 12%

The XGA is still the mainstream trend in business projector market, SXGA still occupied around 10% of overall market share, ranking 2nd.


Projector Brightness Trends

(DTC, 2008-Feb.)

38% 39% 40% 49% 50% 54% 54% 53%

20% 20% 21%

19% 17% 12% 12% 11%

21% 18% 18% 17% 16%25% 25% 26%

10% 9% 7% 6%7% 8% 10% 13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

06-Q1 06-Q2 06-Q3 06-Q4 07-Q1 07-Q2 07-Q3 07-Q4

< 500 500 to 999 1000 to 1499 1500 to 1999 2000 to 2499

2500 to 2999 3000 to 3499 3500 to 3999 4000 to 4499 4500 to 4999

5000 to 5999 6000 to 6999 7000 to 9999 10000 to 14999 15000+

2000 ~ 2499 Lumens is considered as mainstream projector, the MP512ST and MP522ST belong to the mainstream category.


Market Growth Trend

Short Throw : A New Projector Era is Coming


Projector Short Throw Trends (Mirror Type vs Lens Type)

(Techno, 2008-Feb.)

38% 39% 40% 49% 50% 54% 54% 53%

20% 20% 21%

19% 17% 12% 12% 11%

21% 18% 18% 17% 16%25% 25% 26%

10% 9% 7% 6%7% 8% 10% 13%

k unitsEngine type 2006 2007 2008e 2009e 2010e 2011e 2012eMirror type 3 9 45 80 180 340 610

60.0% 24.3% 51.1% 43.6% 42.9% 43.0% 50.4%Lens type 2 28 43 104 240 450 601

40.0% 75.7% 48.9% 56.4% 57.1% 57.0% 49.6%Total 5 37 88 184 420 790 1,211

100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%※ 1 枚でもAspherical Mirror を使用している場合はMirror type にcount している

% of Short Throw Projector



Breakdown by Engine type

0

100

200

300

400

500

600

700

2006 2007 2008e 2009e 2010e 2011e 2012e

（k u

nits）

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

（%）

Mirror type

Lens type

% of Short Throw Projector（Mirror）

% of Short Throw Projector（Lens type）


Product Concept


MP5 Series ID Concept

The design provides the audience sitting behind the projector delightful visuals.

BenQ Lifestyle Design Center (LDC) has broken out of the traditional mold design and placed

design focus on the back of the projector, giving the MP5X a full, curvaceous figure and a nice

behind.


MP522 ST – Mainstream XGA ,

50% for small meeting rooms or Soho offices

50% for educational institutions

The BenQ Short-throw The BenQ Short-throw projectorprojector

MP512 ST – SVGA

85% for Home (Gamer)

15% for commercial, salespeople, SoHo offices


Target Segment


Projector Market Segmentation

Business Education Home/ Consumer

Communicate ideasclearly and accurately

Mobile:Light weight,Professional, stylish & appealing

SMB/ SOHO:Low price

Corporate:Good performance

Auditorium:High brightness

Fulfill versatile demandsfrom education market

Mobile:Light weight,fast operation

K12:Low price, anti-theftanti-dust

Higher Education:Best C/P ratio, anti-theftanti-dust

Auditorium:High brightness, anti-theftanti-dust

Bring enjoyment to everyone

Home Cinema:-- Ultimate visual enjoymentElegant IDProfessional InputsDedicated video optical engineLeading contrastHome Entertainment:-- big screen for familyHome IDRich AV connectivitySpec oriented (Best C/P)Brightness > 1500 lmPersonal – big screen, everywhereFashionable IDExtremely smallSuper close projection

MP522 ST MP512 ST

Business

Communicate ideasclearly and accurately

Mobile:Light weight,Professional, stylish & appealing

SMB/ SOHO:Low price

Corporate:Good performance

Auditorium:High brightness


Short Throw Market Potential

Education Market

More & more educational buyers who request short-throw capability as the basic specification

More & more educational buyers who request short-throw capability as the basic specification

Commercial / Small

businessFree space constraintsFree space constraints

Tap new business opportunities from users who are unhappy with limitations of traditional

projectors

Home / Gaming To achieve big screen enjoyment without space constraints. To achieve big screen enjoyment without space constraints.

Public Display

Free space constraints & create more business opportunities through image displays in stores and information boards

Free space constraints & create more business opportunities through image displays in stores and information boards


MP512 STSVGA / 2,200 AL

110” @ 2m

Short-Throw Projector TA and Channel Type Consumer

Retails Tender Case

Commercial

MP522 ST

XGA / 2,000 AL

110”@ 2m

MP771XGA / 3000

AL74” @1m


Target Segments Profile Who buys short-throw projectors:

Home (Gamer) - MP512ST (Suitable for Wii application) Education (Professor/ Teacher) – MP522ST (Suitable for

Elementary/Middle Schools) Commercials (SOHO / Sales / Small meeting Room) - MP522ST

(Suitable for small offices or meeting rooms); MP512ST (Suitable for SOHO use)

Why do they use short-throw projectors : No more throw distance concern in small meeting rooms or living

room Free shadows on whiteboard or display screen Presenter can avoid glare from projector Public display – able to project large images within small spaces to

build up atmosphere What do they care:

No space concern & can get big images Easy-to-use, maintain & operate Cool & affordable

Where do they buy: Retail sellers OA/ IT dealer


STP & Value Proposition


MP512 / MP522 Value Proposition

Short projection distance; Big Projected Image.Brings you a novel projection experience

MP512ST

50% for small meeting room or Soho offices50% for educational institution

•Short-throw distance

• XGA resolution

• Speaker 5Wx1

85% for Home (Gamer)15% for commercial, salespeople, SoHo offices•Short-throw distance•SVGA•Speaker 5Wx 2•HDMI connector•Sleek white color ID

Short Throw Distance: 55” @ 1m The projection distance is half of the traditional projector

MP522ST


User Benefit of Short Throw Projectors

-Enjoy the big visual experience with half the required distance-Have better flexibility in choosing your projection locations

Zero Space Constrains

-Keep the projector light from shining directly into your eyes-Allow you to keep your focus on your audience

Zero Eye-Blinding Lights

-Keep away the shadows that interrupt your presentations-The audience can move freely without worrying about coming between the projectorand screen

Zero Disruptions


Applications of Short Throw Projectors

Improved Home Entertainment / Home Theaters

Interactive Classroom

Flexible Meeting SpaceDisplay Showcase Exhibition Halls


Sense the COLOR Sense the THOUGHTFULNESS

Product FeaturesProduct Features Short Throw


Benefit TreeShort-throw Projector

MP522 ST MP512 ST

XGA SVGA

55” @ 1m

5W x2 Speaker

BrilliantColor

55”@1m

5Wx 1 Speaker

BrilliantColor

Wall Color Correction

Closed Caption


FAQ

Closed Caption

Lamp Care

HDMI


Product Specifications of MP512 Product Specifications of MP512 STSTSVGA 0.55” 2xLVDS DMD

2200 ANSI Lumens

SVGA Native Resolution (800 x 600)

2500:1 High Contrast Ratio

Dimension(WxHxD): 255 x 90 x 214 (mm)Philips 185W/150W x 1

2000/3000 hrs Lamp Life (Normal/Eco.)

110” @ 2m (4:3 Diagonal)

Zoom ratio: Fixed

Throw ratio: 1.0

Projection Offset: 110% ± 5%

Weight: < 2.5 Kg

Noise level(typ.): 31/26 dB(Normal/Eco.)


Key Features of MP512 STKey Features of MP512 ST

Throw Ratio 1.0

HDMI x 1

5W Speakers x 2BrilliantColorTM

3D Color Management


Quick Auto Search

Panel Key Lock

High altitude mode

Blank (Eco mode)

Lamp Care

11 sets of picture mode

Security password

Resolution reminder

Presentation Timer

Closed Captioning

Baud Rate Change

Standby D-Sub Output

FAQ Function


Product Specifications of MP522 Product Specifications of MP522 STSTXGA 0.55” 2xLVDS DMD

2000 ANSI Lumens

XGA Native Resolution (1024x768)

1,000: 1 High Contrast Ratio

Dimension(WxHxD): 255 x 90 x 214 (mm)Philips 185W/150W x 1

2000/3000 hrs Lamp Life (Normal/Eco.)

110” @ 2m (4:3 Diagonal)

Zoom Ratio: Fixed

Throw Ratio: 1.0

Projection Offset: 110% ± 5%

Weight: < 2.5 Kg

Noise level(typ.): 31/26 dB(Normal/Eco.)


Key Features of MP522 STKey Features of MP522 ST

Throw Ratio 1.0BrilliantColorTM

3D Color Management


Quick Auto Search

Panel Key Lock

High altitude mode

Blank (Eco mode)

Lamp Care

11 sets of picture mode

Security password

Resolution reminder

Presentation Timer

Closed Captioning

Baud Rate Change

Standby D-Sub Output

FAQ Function


System Type of Short Throw Projectors

System Type Lens Type Mirror Type

Lens Structure

Varies combinations of lens with an aspherical outer lens

Reflective Mirror + series aspherical projection lens

Lens Type and Mirror Type are the two different system designs of short throw projectors.

Aspheriacal lens

Reflective Mirror

Projection Lens


Lens Type: BenQ Lens Structure

DMD

Projection Lens

The difference between traditional projector & Len type short-throw projector is the large aspherical outer lens.


Lens Type : Tradition Projector & Short-throw Projector

Traditional Projector

Short-Throw Projector (MP512 ST)


Reflective Mirror

Projection Lens

Main system

(Lamp, PCBAs)

Mirror Type: Sanyo PLC-XL50 system layout


Mirror Type : Hitachi CP-A100 system layout-1


Hitachi CP-A100 system layout-2

Projection Lens

Reflective Mirror OPT

Engine

Lamp

LCD Panel


Lens type v.s. Mirror type

System Type Lens Type Mirror Type

Lens Structure

Varies combinations of lens with an aspherical

outer lens

Reflective Mirror + series aspherical projection lens

Dimension Compact Bulky

Weight Light Heavy

Max Projection Image (based on current

market)

Max 300 inch(Depends on design)

Max 100 inch

Throw RatioHalf of traditional

projectorUltra short throw

distance

Price Competitive Expensive

BenQ Confidential (July/2007) 2007, BenQ Corporation

Sense the COLOR

Sense the THOUGHTFULNESS



Boost mid-tones by 50%

BenQ 2008BenQ 2008 BrilliantColorBrilliantColorTMTMBrilliantColorBrilliantColorTMTM

Regular 4 Segments CW(RBGW)

Golden Ratio 6 Segments CW (RBGYCW)

Not-So-Saturate & Greenish Color

More Vivid & Natural Color

BrilliantColorTM is a new cutting-edge technology that enables higher brightness levels by boosting mid-tone colors, resulting in more vibrant, precisely rendered colors.

3D ColorManagement

Wall ColorCorrection

BrillianColorTM


BenQ 2008BenQ 2008 Wall Color Correction Wall Color Correction TechnologyTechnology

Wall Color Correction Wall Color Correction TechnologyTechnology

Have fun with consistent colors in various environments light yellow: 2174 pink: 2138 light green: 2206 blue: 2210 / / /

3D ColorManagement


BrillianColorTM


BenQ 2008BenQ 2008 3D Color Management3D Color Management3D Color Management3D Color Management

Original picture

ALL Saturation

Red Saturation

3D ColorManagement


BrillianColorTM


Focusing Capability The image is sharp and the text display is clear even if small-sized.

MP771: Sharp image /Great text image

Other Brand

The Powerful benefits of BenQ Short-Throw ProjectorShort Throw ‧ Short Distance ; Large display size ‧ No direct light in eyes

• No shadows appear when passing the screen


When use normal lens, we need more large space to have a big screen.

When use short throw lens, there is no space limitation for projection.

Who needs it ?

Small class room

Trade show booth

Short ThrowShort ThrowShort ThrowShort ThrowBenQBenQ


Closed CaptionClosed CaptionClosed CaptionClosed CaptionBenQBenQ

Closed Caption

Built-inFAQ

Panel Keylock

PresentationTimer

Quick Auto Search

Allows people who are deaf or hard-of-hearing, learning a new language, beginning to read, in a noisy environment, or otherwise prefer to read a transcript or dialog of the audio portion of a video.

- Wikipedia


Still waste your time on searching

source?

Just turn on Quick Auto Search, plug in cablethen get image in 2 seconds!

Quick Auto SearchQuick Auto SearchQuick Auto SearchQuick Auto Search

Closed Caption

Built-inFAQ

Panel Keylock

PresentationTimer

Quick Auto Search

BenQBenQ


A thoughtful tool for presenters!

Presentation TimerPresentation TimerPresentation TimerPresentation Timer

Set up Timer

Easy to set up:

Show “Timer is ON” Final count downShow “Timer is OFF” when it’s over

BenQBenQ

Closed Caption

Built-inFAQ

Panel Keylock

PresentationTimer

Quick Auto Search


Press it for 5 seconds

– Prevent the unnecessary touch!

Oops! Someone touchedthe keypad!

Use remote control to unlock panel key!

Focus on presentation, no worries on projector!

or The panel keys are

now unlocked!

The panel keys are now locked!From keypad: press ▼ for 5sec

From Remote: press right key for 5 seconds or “MENU” to release from

OSD

Panel Key Lock Panel Key Lock Panel Key Lock Panel Key Lock BenQBenQ

Closed Caption

Built-inFAQ

Panel Keylock

PresentationTimer

Quick Auto Search


Easy on screen help for users! No need to check user’s manual

Built in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBenQBenQ

Closed Caption

Built-inFAQ

Panel Keylock

PresentationTimer

Quick Auto Search


1. Power

2. Freeze

3. Left arrow/

4. Blank

5. Digital Zoom buttons(+, -)

6. Menu/Exit

7. Up/Down arrows and Keystone

8. Auto

9. Right arrow/

10. Source

11. Mode/Enter

12. Timer on

13. Timer set up

1. Power

2. Freeze

3. Left arrow/

4. Blank

5. Digital Zoom buttons(+, -)

6. Menu/Exit

7. Up/Down arrows and Keystone

8. Auto

9. Right arrow/

10. Source

11. Mode/Enter

12. Timer on

13. Timer set up

Full Function Remote Control


MP512 ST Connectivity

RS-232D-Sub In HDMI CompositeS-VideoPC Audio


MP522 ST Connectivity

RS-232 D-Sub OutD-Sub InCompositeS-Video

mp512st / mp522st product introduction. benq confidential (4/01/2008) 2008, benq corporation agenda...

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